That whole process I learned quickly was, okay, the best thing I can do to sell more barrels is to make it easier for the people involved. I don't need to like come up with some new great idea. I just need to make all of the people that are doing it now, make it easier. And software does that for a lot of things to scale.

This is Bourbon Pursuit, the official podcast of Bourbon, bringing to you the best in news, reviews, and interviews, with people making the bourbon whiskey industry happen, and I'm one of your hosts, Kenny Coleman. You know, this

bourbon world, it can feel a little like the Wild West sometimes, and right now, I would say

there's no part more wilder than the aged whiskey barrel market. Yes, the price of barrels.

It has gone from what seemed like a skyrocketing

asset back down to just a mere commodity. And for this, we're welcoming back on the show,

Bo Beckman. He's a name you might remember from past shows, but he's with a new venture

called Hogshead. And in this episode, we get into the challenges faced by new brands in this

confusing market. And Bo is here to start pulling back the curtain on what we had this sort of

like gold rush mentality just a couple years ago and showing us how Hogset aims to use technology

to create a transparent and online marketplace for brokering barrels.

He's also sharing some powerful reflections on his own deep bourbon heritage and the experience he had running the largest private barrel program while he was at Buffalo Trace.

And he's going to share with us what's really like and what's happening behind the scenes in the bourbon sourcing world.

With that, enjoy this week's episode.

And now here's Fred Minnick with Above the Char.

I'm Fred Minnick, and this is Above the Char.

This week's idea comes from Whiskey Revere, who writes on threads.

With distillation production slowing slowing how will research and

R&D maintain and above the learning curve excellence and how will up and coming talent be

utilized and kept for the future of whiskey booms uh that's a really good question and it's kind of and it's kind of one I had to put a lot of thought into.

Basically, the gist of the question is, with things slowing down, people decreasing the amount

of distillation they're doing, what will that do for innovation?

...