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Bourbon Pursuit

535 - Going From Acquired to an Investor With Dr. Pat Heist of Wilderness Trail

Bourbon Pursuit

Bourbon Pursuit

Hobbies, Food, Arts, Leisure

4.9866 Ratings

🗓️ 9 October 2025

⏱️ 79 minutes

🧾️ Download transcript

Summary

You know, when you talk about the intersection of science and world-class whiskey, there's one person who immediately comes to mind. I am thrilled to welcome back a true pillar of the industry, the insightful Dr. Pat Heist, co-founder of Wilderness Trail Distillery, for his third visit! Dr. Heist is breaking down the full, fascinating journey of Wilderness Trail—from its incredibly dedicated early days to the huge, strategic partnership with Campari. And you know Pat and his background in microbiology, so we had to talk about yeast for a bit. But it’s not just about science; we also explore his unexpected second career in music with his band, Zella May, and what he's now doing with his wealth of investing in other businesses. Plus, we dive into the glass with a tasting of some new bourbon and rye whiskeys they are about ready to share. Show Notes: Dr. Heist’s reflections on the journey of Wilderness Trail Distillery The significance of the partnership with Campari and its strategic objectives How music plays a role in Dr. Heist’s life and career Tasting highlights of Wilderness Trail products, including a high rye bourbon and rye whiskey Perspectives on the future of contract distilling and navigating market trends he balance between personal interests and business success Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

You know, my philosophy from early on, before I even had anything figured out, was do what makes you happy.

0:10.1

And I've always just followed that rule, you know, don't worry about anything except for doing what makes you happy.

0:17.6

Because that's really, I mean, if you you're happy what else do you need you know

0:21.1

this is Burbin pursuit the official podcast of Bourbon bringing to you the best in news, reviews, and interviews with people making the bourbon whiskey industry happen.

0:43.1

And I'm one of your hosts, Kenny Coleman.

0:45.1

You know, when you talk about the intersection of science and world-class whiskey, there's only one person that always comes to mind.

0:52.2

So I'm thrilled to welcome back, a true pillar of the industry,

0:55.6

the insightful Dr. Pat Heist. And he's the co-founder of Wilderness Trail and not his first,

1:01.7

not his second, but his third time being on the show. Dr. Heist is here to start breaking down

1:07.3

his full fascinating journey of Wilderness Trail, going from its incredible

1:11.7

dedicated early days to its eventual huge strategic partnership with Kempari.

1:17.5

And you know Dr. Pat, and his background in microbiology and firm solutions.

1:22.1

So we had to talk about yeast for a bit, but it's not just all about the science.

1:26.9

We also explore his

1:28.0

unexpected second career. You know, he's got his music with his band Zella Mae, but he also

1:33.0

is kind of becoming his own little piece of shark tank. He's now investing in other small

1:38.3

businesses. And so we're going to talk about that. Plus, we couldn't leave without actually

1:42.6

drinking some of his whiskey, so we dive in some new bourbon and rise that he's about ready to share with the world.

1:48.0

With that, enjoy this week's episode, and now here is Fred Minnick with Above the Char.

1:53.0

I'm Fred Minnick, and this is Above the Char.

1:57.0

This week's idea comes from Sanch Debnath.

2:02.1

Debnath.

...

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