If you are a bourbon geek in your local area, it is important to establish a relationship

with the store, particularly if you're doing barrel picks, you want them to pass through that

store, you want access to allocated bourbon, or you want to be part of the local whiskey

community.

The great Kenny Coleman once said, bourbon, it breaks down barriers, it lubricates

conversation.

And I feel like I have that with my local store owner and it's built a community locally where people will put away their cell phones.

They'll talk to each other and they'll enjoy good talk over a good dram.

And so because of that, I'm going to say appropriately rated.

Music to say appropriately rated. This is Burbin Pursuit, the official podcast of Bourbon, bringing to you the best in news,

reviews, and interviews with people making the

bourbon whiskey industry happen, and I'm one of your hosts, Kenny Coleman. The bourbon world

has changed quite dramatically, and a big part of that is due to social media. It used to be just

a bunch of faceless names on some message boards. It migrated to Facebook, and now there's a new

wave of creators coming on the forefront.

But today we're sitting down with two leaders in what you would call the short form video game,

and that's Kevin Carlson and Mike Yates. You might know them as Bourbon Notes and Cinebuburn on

those respective platforms, like TikTok and Instagram. And they're going to give some insights into

building a following on those platforms and

how they're tackling some new challenges of creating new content and the struggle of balancing

video editing to audience engagement.

But that's not really the reason why we had them on.

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