No one really knows about the three-tier system.

So consumers aren't in anger about it and really demanding change because they don't even know it exists.

Like the amount of consumers, you walked up into a liquor store and said, excuse me, do you know about the three-tier system and how it works?

They will look at you with this, you know, WTF look on their face going, what, is this guy on crack?

Like, did he just visit his doctor? Did he get an old school prescription? What's going on? You know, the incentive for consumers to demand change isn't there, which would drive a lot. Brian made the point. It's not only a revenue generator, but it just generates profits for a huge conglomerative folks that just don't want to give up their slice of the pie. Right.

And now they're able to lobby really well without consumers even knowing they're doing it.

This is Bourbon Pursuit, the official podcast of Bourbon, bringing to you the best in news, reviews, and interviews with people making the bourbon whiskey industry happen, and I'm one of your host, Kenny Coleman.

All right, y'all, I'm not kidding. This is going to be a good one. And it's going to be because not only was the

roundtable on fire, but the chat was on fire as well because we hit on one of the most.

You can probably call it the most polarizing or divisive topic that is in our world today,

and that's distribution. Love it, hate it, whatever you want, it really doesn't matter.

It's not going anywhere.

And it is the system that we are currently in because of the history of prohibition.

And we're going to talk about that.

You're going to get a whole education because of the history, plus a lot more.

And then we're also going to start hitting on other things like our own trials and tribulations of living through the three-tier system

with our own brand of pursuit spirits and some of our stories from the front lines.

And then at the very end, we'll talk about what you can do as a consumer to help fight back.

Now, as a part of doing this episode, the chat asked all kinds of questions that we weren't

able to get to.

So, as a promise, our next Bourbon Community Roundtable, number 112, will be, again,

all about distribution.

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