You would be interested to talk to Rob Davis because I've heard you guys talk about woods and oats and things like that a lot.

And that guy, I learned so much just talking to him a few times about the oat.

He would literally go to tree auctions where he would go to a auction where you could look at the wood that was chopped down and, and you would buy a tree to turn into your barrel.

Oh, wow.

It's like going, it's like coming like November time,

and you gotta walk around and find your Christmas tree.

That's right.

You're gonna go pick it out.

Like, ah, this one, this one's gonna taste good one day.

Throw it on top of your station wagon and take it off.

Yeah. throw it on top of your station wagon.

This is Bourbon Pursuit, the official podcast of Bourbon, bringing to you the best in news, reviews, and interviews with people making the bourbon whiskey industry happen, and I'm one of your

host, Kenny Coleman. We all know that music and whiskey just inherently go together, but how do you

actually build a successful business around that synergy? Well, in this episode, we're sitting down

with Ryan Gill. He's the director of marketing and brand development for three-cord bourbon, which you might have heard on the podcast

before from previous Whiskey Quikis. Well, Ryan's journey, it's pretty interesting because he started

his life in music production, which is very rare for this particular industry. He takes us

through his early days where he started running liquor stores around the city of Memphis,

and when he first saw the magic of music and whiskey really start intertwining.

And he starts diving into his current role where he started leading the brand vision over a three chord.

Then we also get into the inception of three chord, and where Neil Giraldo becomes the face of it.

Plus, we dive into innovative tactics,

...