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Bourbon Pursuit

538 - Is Kentucky's Bourbon Crown Under Threat? The Rise of Regional Whiskey

Bourbon Pursuit

Bourbon Pursuit

Hobbies, Food, Arts, Leisure

4.9866 Ratings

🗓️ 30 October 2025

⏱️ 57 minutes

🧾️ Download transcript

Summary

Is Kentucky’s bourbon crown finally under threat? That’s the question we're tackling today, because there is a shift happening in the world of American whiskey right now. While the Bluegrass State still has its grip on the market, the surging production in states like New York, Texas, and Colorado is raising the question: Are we seeing something that could actually rival Kentucky's dominance? We dive into the real challenges facing out-of-state distillers, discussing how community support, innovative marketing, and consistent quality are their most powerful tools but, it’s an uphill battle as craft distillers try to gain recognition against the established giants. What do you think? Is the whiskey map is being redrawn? Show Notes: Kenny Coleman, Ryan Cecil, and Fred Minnick explore the emergence of regional whiskeys Discussion on the impact of local pride on market dynamics Examination of the celebrity whiskey trend and its influence on consumer choices Insights on grain selection and fermentation in diverse distilleries Success stories from regions like Iowa, Texas, and Colorado The role of branding and packaging in shaping craft whiskey's appeal The influence of competitions on the perception of whiskey quality Why Kentucky remains the gold standard in whiskey Future projections for regional whiskey brands in a changing consumer landscape Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

I don't know if it's ever going to be a point where Kentucky truly has to worry about the rise of craft of kind of overtaking it because it is a different consumer and it is a different type of person that's buying it.

0:13.7

But the reality is that I think craft needs Kentucky.

0:18.1

I still think that the outside regions need Kentucky because that is going to be

0:22.8

the gateway for people to get into this. And that's how they're going to find out about it.

0:48.7

This is Bourbon Pursuit, the official podcast of Bourbon, bringing to you the best in news, reviews, and interviews, with people making the bourbon whiskey industry happen.

0:55.4

And I'm one of your hosts, Kenny Coleman. Do you think Kentucky's Bourbon Crown is finally under threat? Well, that's the question that we're going to be tackling today because there is a shift happening in the world of

0:59.2

American whiskey right now. But while the bluegrass state still has its grip on the market,

1:03.8

the surging production in states like New York, Texas, and Colorado is beginning to raise the question,

1:09.8

are we seeing something that could actually

1:12.1

rival Kentucky's dominance? We dive into some real challenges facing out-of-state distillers,

1:17.3

plus we discuss how community support, innovative marketing, and consistent quality are going to

1:22.3

be their most powerful tools, but it will be an uphill battle as craft distillers try to gain recognition against

1:29.2

these established giants.

1:30.9

But what do you think?

1:32.0

Do you think the whiskey map is being redrawn?

1:35.0

With that, enjoy this week's episode.

1:37.0

And now here's Fred Minnick with Above the Char.

1:41.0

I'm Fred Minnick, and this is Above the Char.

1:45.7

This week's idea comes from Kyle W., who writes me on fredminic.com.

1:52.2

Hey, Fred, my brother from another mother.

1:54.7

A short above the char question, is there a difference between Rick House and a rackhouse?

1:59.2

I hear both used in podcasts and Whiskey Tube,

...

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