Second in Command: The Chief Behind the Chief with Cameron Herold

In today's episode of the Second in Command podcast, Cameron explores what it truly means to have a second in command and why that role extends far beyond traditional job titles. You'll hear how title inflation over the last few decades has blurred the lines between what it means to hold a C-level position and the actual responsibilities required for such a role. The discussion highlights the essential qualities of a true second-in-command, including strategic insight, autonomy, and the ability to carry real financial and operational responsibility. Cameron dives into the importance of alignment between a leader and their counterpart. Through examples from high-growth companies, he explains how the ideal second-in-command often changes depending on the stage of the business. What works for a scrappy startup may not be right for a billion-dollar enterprise, and leaders must carefully consider timing, industry, and personal compatibility when filling the role. The yin-and-yang balance between a CEO and their chosen partner becomes a central theme. From conducting self-assessments to defining clear responsibilities, compensation, and cultural fit, this episode offers actionable advice for leaders seeking their own second-in-command. See how hiring the right second-in-command at the right stage can make or break your company’s growth. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! Enjoy! In This Episode You'll Learn: How the internet revolution from 1995 to 2000 led to the use of titles as marketing tools, often given in lieu of actual compensation. (2:48) The importance of finding the right COO for different stages of company growth. (4:28) Why the job of a leader is to grow the skills, confidence, and connections of their team members. (7:32) The need to describe the COO role accurately, including responsibilities, metrics, and compensation, to attract the right candidate. (8:48) The benefits of using executive search firms that specialize in recruiting COOs and senior executives to find the right fit for the company. (9:07) And much more... Resources: Connect with Cameron: Website | LinkedIn Get Cameron’s latest book – "Second in Command: Unleash the Power of Your COO" Get Cameron’s online course – Invest In Your Leaders Connect with Cameron on Delphi Disclaimer: The views, information, or opinions expressed during this podcast are solely those of the individuals involved and do not necessarily represent those of The Second in Command podcast or its affiliates. The content provided is for informational and entertainment purposes only and is not intended to be a substitute for professional advice. We make no representations as to the accuracy, completeness, suitability, or validity of any information on this podcast and will not be liable for any errors, omissions, or delays in this information or any losses, injuries, or damages arising from its display or use....

Transcribed - Published: 28 August 2025

In this episode of the Second in Command podcast, Cameron is joined by Caitlyn Fagan, Chief Operating Officer for Inner Matrix Systems, a personal mastery training system for high achievers.During this fascinating conversation, Cameron and Caitlyn explore the unique challenges and opportunities of stepping into a leadership role that is not always in the spotlight but is essential for organizational success. You'll discover the importance of clarity in responsibilities, effective communication, and balancing personal growth with professional demands. Learn how behind-the-scenes leadership roles drive company stability and growth. The conversation also examines the personal side of leadership, emphasizing the need for resilience, adaptability, and the ability to align personal values with professional responsibilities. Through real experiences and thoughtful reflection, Caitlyn shares how to navigate complex relationships, build trust, and maintain confidence when carrying significant responsibility. This episode provides practical wisdom for those seeking to grow as leaders while staying true to themselves, offering a perspective that is both grounded and inspiring. Discover how real leadership doesn’t require perfection—just courage, clarity, and compassion. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! Enjoy! In This Episode You'll Learn: Caitlyn's background in tech and her deep involvement in the business, including being deeply embedded in scaling the company. The challenges of working with a CEO and fiancé, including the emotional and operational dynamics. How the EOS (Entrepreneurial Operating System) has been instrumental in scaling Inner Matrix Systems. Caitlyn's personal journey with Inner Matrix Systems, starting as a client to address anxiety and becoming part of the business to help others. The balance between the benefits of AI and the importance of human connection and personal development. And much more... Guest Bio: Caitlyn Fagan is the Chief Operating Officer of Inner Matrix Systems, where she leads operational excellence to ensure programs, training, and outcomes deliver maximum value for clients. A results-driven executive, she brings extensive expertise in business operations, process improvement, interactive marketing, technology, and project management. Before joining Inner Matrix Systems, Caitlyn served as CEO of a Denver-based digital agency, helping enterprise businesses craft and share their stories online. Her background in interactive marketing and technology allowed her to design and implement innovative digital strategies that produced measurable success. Caitlyn holds a Communications degree from the University of Miami in Coral Gables, FL, and continues to leverage her skills to drive meaningful impact in every organization she serves. Resources: Connect with Caitlyn: Website | LinkedIn Connect with Cameron: Website | LinkedIn Get Cameron’s latest book –

Transcribed - Published: 26 August 2025

In today's episode of the Second in Command podcast, Cameron shares a powerful analogy between preparing for a trek through Nepal and leading a growing business. Just like training for a demanding physical challenge, business leaders must begin with a broad vision, identifying where they want to go before diving into the finer details. Early momentum, even without a fully formed plan, sets the stage for long-term success and enables thoughtful preparation when it matters most. You'll learn how forward-looking strategy—distinct from rigid long-term plans—can shape critical business decisions. By thinking through “what if” scenarios and visualizing future states, companies can anticipate needs like infrastructure, staffing, or supply chain adjustments. This mindset doesn’t require perfect predictions but encourages strategic conversations that prime the team for rapid execution when real opportunities or challenges arise. Cameron emphasizes the value of proactive visualization over exhaustive five-year plans. Instead of locking in static goals, this episode advocates for flexible, evolving strategy discussions that spark innovation, expose blind spots, and keep teams agile. The takeaway? Look ahead boldly, plan backwards, and be ready to act when the future arrives faster than expected. Want a clearer path to your $100M vision? This episode reveals how to lead with agility, think ahead, and make bold moves now—tune in and take the first step. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! Enjoy! In This Episode You'll Learn: Insights on setting long-term goals, such as hitting $100 million, and the importance of working backward to determine the necessary steps and timelines. Why Cameron prefers a one-year tight plan and broad-brush plans for three and five years, as the landscape changes rapidly. The importance of strategic thinking and visualization, which can lead to proactive actions. The monthly strategy meetings at 1-800-GOT-JUNK, where they laid out 12 months and brainstormed about potential future scenarios. And much more... Resources: Connect with Cameron: Website | LinkedIn Get Cameron’s latest book – "Second in Command: Unleash the Power of Your COO" Get Cameron’s online course – Invest In Your Leaders Disclaimer: The views, information, or opinions expressed during this podcast are solely those of the individuals involved and do not necessarily represent those of The Second in Command podcast or its affiliates. The content provided is for informational and entertainment purposes only and is not intended to be a substitute for professional advice. We make no representations as to the accuracy, completeness, suitability, or validity of any information on this podcast and will not be liable for any errors, omissions, or delays in this information or any losses, injuries, or damages arising from its display or use. Listeners should consult with a professional for specific advice tailored to their situation. By accessing this podcast, you acknowledge that any reliance on the content is at...

Transcribed - Published: 21 August 2025

In today's episode of the Second in Command podcast, co-host Sivana Brewer is joined by Anthony Petitte, Chief Operating Officer at Finloc 2000 Inc.During this engaging conversation, Anthony shares candid insights about managing a fully remote team spread across diverse locations and cultures. The discussion explores the unique challenges of fostering connection and camaraderie when employees rarely meet face-to-face and highlights creative ways to build meaningful relationships that fuel collaboration and retention. You'll discover the importance of nurturing a positive company culture as a key driver for sustainable success. Sivana and Anthony also explore the human side of leadership, recognizing and addressing burnout, loneliness, and the emotional well-being of team members in an often isolating work environment. You'll hear thoughtful reflections on honest communication, empathetic follow-up, and the delicate balance between supporting individuals and meeting business goals. These themes underscore the evolving role of leaders as both strategists and caregivers in today’s complex workplace. This episode provides practical tips and personal stories, offering a perspective on how leaders can stay grounded and inspire their teams amid constant change and uncertainty. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! Enjoy! In This Episode You'll Learn: The day-to-day responsibilities of managing Finloc, FinPark, and VHub. The benefits of being a COO, such as ensuring efficiency and effectiveness and preparing the CEO for investor meetings.  The tensions that exist with Anthony's CEO due to different approaches to building the company and fostering creativity. The challenges of managing a fully remote team across different time zones and cultures. The impact of AI on the transportation logistics industry and Finloc's approach to it. And much more... Guest Bio: Anthony Petitte is the Chief Operating Officer at Finloc 2000 Inc., where he leads operations, marketing, partnerships, and strategy for the company’s innovative truck parking marketplace. A seasoned entrepreneur, investor, and advisor, Anthony previously founded and led the first truck parking marketplace in transportation, which successfully exited in 2021. With over 14 years of experience across logistics, executive search, and digital marketing, he is passionate about solving complex challenges in transportation and enhancing the stakeholder experience. Anthony is also an advisor to startups like Simporter, Zuum, and Torch, and holds certifications in Lean Six Sigma and Cybersecurity Board Governance. He earned his business degree with a minor in tourism from Kaplan University. Resources: Connect with Anthony: Website | LinkedIn Connect with Cameron: Website | LinkedIn Get Cameron’s latest book – "Second in Command: Unleash the Power of Your COO" Get Cameron’s online course – <a...

Transcribed - Published: 19 August 2025

In today's episode of the Second in Command podcast, Cameron challenges conventional thinking about what it truly means to build a high-performing team.Rather than focusing on surface-level credentials or generic systems training, he dives deep into the often-overlooked soft skills that make or break leadership effectiveness—beginning with the critical, yet frequently neglected, art of interviewing. Drawing from his own experience scaling teams at a massive pace, he shares how operational excellence starts with equipping leaders with real training—not just theory—so they can spot who has genuinely done the work, not just learned how to talk about it. You'll learn how most organizations get stuck teaching people what they do instead of how to do it well, missing out on key elements like situational leadership, delegation, and coaching. Using memorable real-world stories and a few surprising truths, Cameron reveals how misjudging candidates, confusing traits like hard work with tenacity, or using the wrong people to interview for the wrong roles can sabotage a company’s potential. He even flips the org chart—literally—to illustrate a leadership mindset grounded in support rather than control. Whether you're scaling a company, hiring your next team member, or trying to sharpen your leadership edge, this episode offers a refreshing perspective on the soft skills that power high-performance cultures. It will make you rethink how you train, who you trust to interview, and what it actually takes to spot a top performer. Want your team to master the 12 essential leadership skills? Check out the Invest In Your Leaders training program. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! Enjoy! In This Episode You'll Learn: The importance of training for the interview process and why such training is essential. The common mistake companies make, training on the what and how rather than the why. The “torque process,” which involves running a series of one-on-one interviews and cross-referencing ratings. The 12 core skills that are essential for effective leadership, and why at least nine or ten of them cannot be replaced by AI. The challenges of hiring salespeople and why they often do not pass HR screening due to their unconventional methods.  And much more... Resources: Connect with Cameron: Website | LinkedIn Get Cameron’s latest book – "Second in Command: Unleash the Power of Your COO" Get Cameron’s online course – Invest In Your Leaders Disclaimer: The views, information, or opinions expressed during this podcast are solely those of the individuals involved and do not necessarily represent those of The Second in Command podcast or its affiliates. The content provided is for informational and entertainment purposes only and is not intended to be a substitute for professional advice. We make no representations as to the accuracy, completeness, suitability, or validity of any information on this podcast and will not be liable for any errors, omissions, or delays in this

Transcribed - Published: 14 August 2025

In this special 500th episode of the Second in Command podcast, Cameron is joined by Meridith Kuba, Vice President of Operations and Sales for the COO Alliance.This time out, you're invited into a candid and energetic conversation that explores the unique dynamic between two long-time business collaborators. Through shared memories and deeply personal reflections, Cameron and Meridith peel back the curtain on what it truly takes to build and maintain a successful leadership partnership over nearly a decade. It’s more than just strategy and execution. It’s about trust, loyalty, and the unspoken understanding that fuels great teamwork.Throughout the discussion, Meridith touches on lessons learned from her personal journey, including the surprising turns that shaped her career and the core values that now guide her professional and personal decisions. Expect laughs, a few hard truths, and meaningful takeaways about pursuing work that inspires a deep sense of fulfillment. You'll also hear how intentional communication and alignment have helped this team navigate growth without compromising culture. With a heartfelt look at the past and an optimistic eye toward the future, this episode delivers a blend of wisdom, wit, and real-world leadership insight that will resonate with entrepreneurs, executives, and anyone in between. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! Enjoy! In This Episode You'll Learn: The early days of the COO Alliance, the importance of connections, and the high rate of members wanting to continue participating. Meridith's experience of completing an Executive MBA and the lack of new business insights gained. The challenges of delegating and the importance of follow-up and systems like ClickUp. Why Meridith's genuine love for the COO Alliance and the ability to convey its value contribute to her sales success. The value of CEOs being informed about their COOs' learning and experiences. And much more... Guest Bio:Meridith Kuba is the VP of Operations & Sales at COO Alliance, where she’s the go-to fixer—whether you need strategies planned or problems solved. Known affectionately as the “Wonder Woman” of the team, she balances big-picture thinking with a delightfully down-to-earth vibe. With a playful streak, farm-inspired grit, and a knack for multi-tasking, Meridith brings both heart and horsepower to leading teams in today’s fast-moving business world. Resources: Connect with Meridith: Website | LinkedIn Connect with Cameron: Website | LinkedIn Get Cameron’s latest book – "Second in Command: Unleash the Power of Your COO" Get Cameron’s online course – Invest In Your Leaders Disclaimer: The views,...

Transcribed - Published: 12 August 2025

In today's episode of the Second in Command podcast, Cameron explores the dynamic interplay between visionary entrepreneurs and the operational leaders who help bring their ideas to life. The conversation centers on the constant flow of ideas that many CEOs generate and the need for a reliable system to evaluate, filter, and manage those ideas without derailing a company’s strategic direction. One key tactic discussed is turning a spontaneous brainstorm into a structured dialogue, helping leaders stay aligned while respecting each other’s distinct strengths.You'll discover the importance of clearly defined roles and responsibilities to prevent what’s jokingly called "seagull management"—when leaders swoop in with ideas but leave behind confusion. Tools like the Impact Filter and return-on-investment questions are presented as effective methods for sorting through ideas and prioritizing the ones that align with current goals. Learn why having a documented set of commitments for the CEO can reduce the tendency to chase new concepts at the expense of ongoing work. This episode offers practical tips for generating personalized communication strategies for leadership pairs, leading to highly productive partnerships that fuel sustainable growth rather than constant chaos. Curious how to tame visionary chaos without killing innovation? Tune in to learn proven strategies for turning idea overload into growth momentum. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! Enjoy! In This Episode You'll Learn: Why COOs should express interest in CEOs' ideas and then ask follow-up questions to understand them better, creating a type of verbal impact filter. (0:10) The challenge of delegating for CEOs and the importance of clear written roles to avoid "seagull management." (1:07) The process of deciding whether to green light, yellow light, or red light an idea based on its potential impact and resources. (3:15) How the communication differences between CEOs and COOs resemble the differences between men and women, and the need for effective collaboration (5:14) The importance of specialized coaching for both CEOs and COOs to build stronger, more effective partnerships. (6:32) And much more... Resources: Connect with Cameron: Website | LinkedIn Get Cameron’s latest book – "Second in Command: Unleash the Power of Your COO" Get Cameron’s online course – Invest In Your Leaders Disclaimer: The views, information, or opinions expressed during this podcast are solely those of the individuals involved and do not necessarily represent those of The Second in Command podcast or its affiliates. The content provided is for informational and entertainment purposes only and is not intended to be a substitute for professional advice. We make no representations as to the accuracy, completeness, suitability, or validity of any information on this podcast and will not be liable for any errors, omissions, or delays in this information or any losses, injuries, or damages arising from its display or use. Listeners should consult with a...

Transcribed - Published: 7 August 2025

In today's episode of the Second in Command podcast, Cameron is joined by Shanaz Hemmati, co-founder and COO of ZenBusiness.In this insightful conversation, Shanaz shares the behind-the-scenes story of building a modern company with a focus on simplifying a traditionally complex process. With a passion for technology and customer experience, she walks through how the organization evolved from a simple idea to a multifaceted platform serving a diverse and rapidly growing user base. Along the way, she emphasizes the importance of research, automation, and customer feedback in shaping their product offerings and strategic decisions. You'll discover the delicate balance between scaling responsibly and maintaining a strong internal culture. Shanaz reveals how leadership plays a critical role in hiring decisions, avoiding unnecessary bloat, and ensuring every team member is aligned with long-term goals. She reflects on the art of learning on the job, the value of thoughtful delegation, and the discipline it takes to avoid being pulled into every meeting or task. This episode offers a glimpse into the mindset required to thrive in a leadership role, especially in fast-moving, high-growth environments. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! Enjoy! In This Episode You'll Learn: ZenBusiness' decision to go remote, made during COVID to keep expenses low and improve communication. The research and iterations involved in deciding on core products like entity formation and registered agent services. The importance of addressing one-star reviews, while also working on automation and AI to improve customer support and reduce manual processes. The lessons learned from the early days of tech, as well as the importance of profitability and strategic growth. ZenBusiness's funding, having raised about $275 million, with their last round at a $1.7 billion valuation.  And much more... Guest Bio: Shanaz Hemmati is the co-founder and COO of ZenBusiness, where she drives growth through data, systems, and inclusive leadership. Originally from Iran, Shanaz immigrated to the U.S. to pursue her education and earned a degree in Electrical and Computer Engineering from UT Austin. Her career includes leadership roles at Excite.com, HomeAway, and ZenBusiness, where she’s known for scaling high-growth companies while maintaining a human-centered approach. A passionate advocate for diversity, she spearheaded ZenBusiness’s DEI strategy, achieving nearly 50% female representation across the organization. Recognized with awards such as Inc.’s Female Founders List (2025) and the Silver Stevie® Award (2024), Shanaz also serves as a board advisor to early-stage startups, mentoring entrepreneurs with a fearless, ethical, and impact-driven philosophy. Resources: Connect with Shanaz: Website | LinkedIn Connect with Cameron: Website | LinkedIn Get Cameron’s latest book – "Second in Command: Unleash the Power of Your...

Transcribed - Published: 5 August 2025

In today's episode of the Second in Command podcast, Cameron shifts gears to discuss the meaning behind human connection and what truly matters beyond daily tasks and business pressures. You'll hear the story behind a meaningful tattoo inspired by a quote about "walking each other home," emphasizing that despite life’s inevitable end, the real significance lies in caring for one another’s dreams, fears, and passions. This philosophical reflection invites you to reconsider your perspective on life and the importance of empathy over material success. The discussion then shifts to the inspiring story of a remarkable individual who faced unimaginable adversity but cultivated resilience and wisdom in the face of hardship. Through anecdotes of pain, loss, and perseverance, you'll find out why life’s challenges often aren’t as bleak as they seem, and that maintaining a lighthearted, hopeful attitude can make all the difference. The concept that things are rarely as good or as bad as they appear encourages a more balanced, enduring outlook. Ready to step back from the hustle and reconnect with what really matters? This heartfelt solo episode will shift your perspective—from success and setbacks to purpose and connection. Don’t miss this powerful reflection on resilience, empathy, and what it means to “walk each other home.” If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! Enjoy! In This Episode You'll Learn: The significance of the tattoo "Walking Each Other Home" from Ram Dass, which serves as a reminder that material success is insignificant compared to human connection. (2:03) The story of Dave Kekitch, who experienced severe back pain during a workout, leading to a slow bleed in his spinal cord and paralysis from the chest down. (2:46) Dave’s travels around the world in search of a cure, and ultimately became an advocate for life extension. (4:19) The importance of human connection and caring about others. (6:21) And much more... Resources: Connect with Cameron: Website | LinkedIn Get Cameron’s latest book – "Second in Command: Unleash the Power of Your COO" Get Cameron’s online course – Invest In Your Leaders Disclaimer: The views, information, or opinions expressed during this podcast are solely those of the individuals involved and do not necessarily represent those of The Second in Command podcast or its affiliates. The content provided is for informational and entertainment purposes only and is not intended to be a substitute for professional advice. We make no representations as to the accuracy, completeness, suitability, or validity of any information on this podcast and will not be liable for any errors, omissions, or delays in this information or any losses, injuries, or damages arising from its display or use. Listeners should consult with a professional for specific advice tailored to their situation. By accessing this podcast, you acknowledge that any reliance on the content is at your own risk.

Transcribed - Published: 31 July 2025

In today's episode of the Second in Command podcast, co-host Sivana Brewer is joined by Stephanie Meyer, RN, MS-FNP, NEA-BC, the Executive Vice President, Chief Nursing Executive, and Chief Operating Officer for Inpatient Operations at Children’s Mercy in Kansas City, Missouri.In this engaging and heartfelt episode, Sivana and Stephanie explore how our personal and professional lives are deeply intertwined, and how intentional living can dramatically shift the way we experience success, leadership, and well-being. Through vulnerable storytelling and practical reflection, the conversation weaves through themes of boundaries, energy management, and showing up authentically in every space we occupy. You'll be taken on a journey that challenges the constant pursuit of productivity and perfection. Instead, the discussion invites a reimagining of how we define value and contribution—at work, at home, and in our communities. From navigating high-stakes industries to creating grounded, values-based households, you'll gain powerful insights into the importance of presence, purpose, and self-trust. Whether it’s shaping the future of a critical industry or raising the next generation, the episode will leave you with a sense of hope, possibility, and a call to lead with intentionality. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! Enjoy! In This Episode You'll Learn: Stephanie's responsibilities at Children's Mercy, which include managing about 6000 people, focusing on people management, strategy, and organizational development. The importance of being visible and understanding the employees' perspectives, even if it requires scheduling and maneuvering.  Why understanding the reasons employees come to work and ensuring they feel part of something bigger than themselves is vital. The role of the Center for Well-being at Children's Mercy, which provides non-judgmental support and therapy to employees. The value of adequate sleep, reading before bed, and setting boundaries to avoid burnout. And much more... Guest Bio: Stephanie Meyer, RN, MS-FNP, NEA-BC, is the Executive Vice President, Chief Nursing Executive, and Chief Operating Officer for Inpatient Operations at Children’s Mercy in Kansas City, Missouri. With over two decades of service at the hospital, Stephanie has risen through the ranks from staff nurse to senior leadership, earning widespread respect for her collaborative approach and unwavering focus on patient-centered care. She holds both undergraduate and graduate nursing degrees from the University of Kansas and shares her expertise as adjunct faculty at local colleges and a sought-after national speaker on healthcare leadership. Recognized with the 2021 Excellence in Leadership Award by the Missouri Organization of Nurse Leaders, Stephanie is a champion of innovation, accountability, and the transformative power of nursing in pediatric care. Resources: Connect with Stephanie: Website | LinkedIn Connect with Cameron: Website | LinkedIn Get Cameron’s latest book – <a...

Transcribed - Published: 29 July 2025

In today's episode of the Second in Command podcast, Cameron explores a common business gripe that everyone knows all too well: why meetings (or rather, the way they're run) are so unproductive. Cameron offers a fresh perspective by focusing on *why* this problem persists and how to fix it with simple, practical skills. You'll hear how he challenges the widespread belief that meetings are inherently awful, arguing instead that most people have never been taught how to run or participate in them effectively. Without that foundational training, leaders and employees alike contribute to the frustration, making meetings drag on or feel pointless. The discussion then uncovers some easy-to-implement habits that can transform meetings into productive, respectful experiences. From ensuring meetings end early to setting clear agendas with defined purposes and time allocations, Cameron shares real-world examples and personal coaching insights. These small adjustments not only help curb the common problem of lateness but also create a culture where time is valued and meetings are more efficient. This episode shows you how, by tailoring meetings to your true goals and attendees, your business can streamline communication and get better results—without sacrificing the human connection and spontaneous collaboration that meetings can foster. Know someone who runs meetings like a hostage situation? Share this episode with them—it might just save their team. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! Enjoy! In This Episode You'll Learn: Why most people lack proper training in running meetings, leading to inefficiency and lack of productivity. The problem with complaining about business issues without proper training in essential skills, such as interviewing, coaching, and conflict resolution. The importance of reviewing the purpose, outcome, and agenda of each and every meeting to ensure clarity and efficiency. How to handle informal meetings by setting clear purposes and outcomes, even in casual settings. The challenge of managing large meetings with multiple topics and the importance of inviting only necessary participants. And much more... Resources: Connect with Cameron: Website | LinkedIn Get Cameron’s latest book – "Second in Command: Unleash the Power of Your COO" Get Cameron’s online course – Invest In Your Leaders Disclaimer: The views, information, or opinions expressed during this podcast are solely those of the individuals involved and do not necessarily represent those of The Second in Command podcast or its affiliates. The content provided is for informational and entertainment purposes only and is not intended to be a substitute for professional advice. We make no representations as to the accuracy, completeness, suitability, or validity of any information on this podcast and will not be liable for any errors, omissions, or delays in this information or any losses, injuries, or damages arising from its display or use. Listeners should consult with a professional for...

Transcribed - Published: 24 July 2025

What does it really take to steer a fintech through a growth reset—and come out stronger? In today's episode of the Second in Command podcast, Cameron is joined by COO Rina Jariwala, who takes us inside the transformation of Fundbox, where operational precision meets people-first leadership.In this insightful conversation, Rina shares a compelling journey through rapid growth, transformation, and the challenges of steering a company toward profitability. You'll get an inside look at the strategic pivots and cultural shifts necessary when a high-growth organization recalibrates its priorities to build a sustainable and thriving future. The discussion reveals how transparency, clear goals, and leadership resilience play pivotal roles in navigating tough transitions. Beyond the company’s financial and operational evolution, you'll hear about the nuances of leadership itself. Rina reflects on the importance of execution over theory, the emotional intelligence required to manage diverse demands, and the continuous learning mindset that fuels personal and professional growth. The exploration of coaching as a vital leadership skill—contrasting it with mentoring—highlights how fostering curiosity and empowerment can transform teams and organizations alike. This episode offers inspiring insights into how leaders can cultivate trust, build culture, and approach challenges with grace and determination. Want more conversations like this—where coaching meets execution? Follow the show and get inside the minds of next-gen operators. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! Enjoy! In This Episode You'll Learn: The importance of empathy and understanding Rina's team's motivations, which she believes are crucial for effective leadership. The underwriting process, which involves analyzing data from small businesses to provide quick funding decisions. Fundbox's growth strategy, focusing on platform and distribution partners that serve a multitude of small businesses.  The cultural shift required to achieve profitability and the importance of maintaining a strong team. Rina's journey of pursuing a master's degree in leadership and organizational development with an emphasis on executive coaching. And much more... Guest Bio: Rina Jariwala is the Chief Operating Officer of Fundbox, known for her authentic, high-energy leadership and a passion for driving operational excellence. With extensive experience across technology, data, and service delivery, Rina specializes in turning around organizations and helping them reach peak performance. She excels at elevating service delivery, improving efficiency, and driving profitability through strategic planning and seamless execution. A dynamic communicator and influential leader, she motivates high-performing teams, spearheads complex process improvements, and fosters cross-functional collaboration. Her key strengths include business process re-engineering, change management, coaching, and organizational development. With a strong focus on customer impact and innovation, Rina brings a bold, people-centered approach to operational leadership that consistently delivers lasting results. Resources: Connect with Rina: Website | LinkedIn Connect with Cameron: <a...

Transcribed - Published: 22 July 2025

In today's episode of the Second in Command podcast, Cameron breaks down the misunderstood and often misused role of the Chief Operating Officer. Drawing from both personal experience and established research, he uncovers how the COO is not a one-size-fits-all title—it’s a role that shifts depending on the needs of the CEO and the stage of the business. With anecdotes from his own time at 1-800-GOT-JUNK and references to thought leaders in the field, Cameron explores how many leadership titles are incorrectly handed out, and why defining the true second in command begins with understanding the personality and skill gaps of the CEO. The conversation dives into seven key archetypes of COOs, from executors and change agents to mentors and MVPs—each fulfilling a unique function within a company. Whether serving as a stabilizing force in turbulent times, guiding a young founder through explosive growth, or acting as a public-facing counterpart to an introverted CEO, the COO’s impact is always rooted in complementing leadership. Cameron also explores the often unseen dynamic of the CEO-COO relationship, likening it to a marriage where balance, trust, and mutual respect drive real progress. This episode shows that the role of the COO is anything but static; it’s a powerful, adaptive force that, when aligned correctly, becomes the backbone of growth, execution, and sustained success. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! Enjoy! In This Episode You'll Learn: The common misconceptions about COOs and how they are often confused with other leadership roles, like directors or VPs. The seven main categories of COOs identified by Nate Bennett and Stephen A. Miles in their book "Riding Shotgun."  The importance of finding a COO who complements the CEO's strengths and weaknesses. How the role of the COO has evolved over time, with more CEOs investing in their own leadership growth and involving their senior leadership in coaching and mentorship. Why the role of the COO is seen as a source of culture through their vision, core values, and motivation towards goals. And much more... Resources: Connect with Cameron: Website | LinkedIn Get Cameron’s latest book – "Second in Command: Unleash the Power of Your COO" Get Cameron’s online course – Invest In Your Leaders Disclaimer: The views, information, or opinions expressed during this podcast are solely those of the individuals involved and do not necessarily represent those of The Second in Command podcast or its affiliates. The content provided is for informational and entertainment purposes only and is not intended to be a substitute for professional advice. We make no representations as to the accuracy, completeness, suitability, or validity of any information on this podcast and will not be liable for any errors, omissions, or delays in this information or any losses, injuries, or damages arising from its display or use. Listeners should consult with a professional for specific advice tailored to their situation. By accessing this podcast, you...

Transcribed - Published: 17 July 2025

What does it really take to lead a mission-driven company from the inside out? In today's episode of the Second in Command podcast, Cameron is joined by Jason Jaynes, former CO and now CEO of eCatholic, creator of digital tools and services tailored to Catholic parishes, schools, and dioceses.In this insightful conversation, you'll be taken behind the curtain of a rapidly evolving organization as its leadership navigates succession, growth, and transformation. Jason reflects on the decision-making process involved in identifying and promoting the right internal talent, exploring how mentorship, trust, and long-term planning played key roles in building a strong leadership team. Get a glimpse into how one leader balanced humility with decisiveness in preparing both himself and his team for the future.The discussion also explores the personal growth journey of the guest as he transitions from a behind-the-scenes operator to the public face of the company. He opens up about the challenges of stepping into the spotlight, embracing new responsibilities, and learning the nuances of strategic sales and marketing leadership in a niche space. The discussion explores the courage to seek help, partner with outside experts, and shift perspectives in order to lead effectively.This episode offers a candid, inspiring look at how thoughtful leadership can shape not only a company’s trajectory but also its culture and impact. Curious about how eCatholic helps faith-based organizations thrive online? Visit eCatholic.com to explore their suite of digital tools. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! Enjoy! In This Episode You'll Learn: An overview of eCatholic, a company founded to provide digital tools for the Catholic Church, as well as their focus on helping churches reach their communities online. Jason's previous role as COO, focusing on systems, processes, and scaling the company in the first two years. The transition from COO to CEO, focusing on becoming, in his words, "three miles wide and one inch deep."  The process of identifying and grooming Karen (Lackey) for the COO / VP of operations role, including her previous roles and responsibilities. The importance of hiring experts in areas where one lacks expertise, such as sales and marketing. And much more... Guest Bio: Jason Jaynes is the CEO of eCatholic, a company that provides a suite of digital tools and services tailored specifically for Catholic parishes, schools, and dioceses. With over 27 years of experience in the software and technology industry, Jason has held a wide range of leadership roles, including Co-founder, COO, CTO, VP of Product, VP of Business Marketing, and Senior Systems Engineer. His diverse background reflects a deep expertise in both technical innovation and strategic business development. Jason holds a Bachelor of Science in Computer Science from Texas A&M University and earned his MBA from the University of Texas, equipping him with the skills to lead mission-driven digital transformation within faith-based organizations. Resources: Connect with Jason: Website | LinkedIn Connect with Cameron: Website | <a...

Transcribed - Published: 15 July 2025

What does it really take to lead a mission-driven company from the inside out? In today's episode of the Second in Command podcast, Cameron is joined by Jason Jaynes, former CO and now CEO of eCatholic, creator of digital tools and services tailored to Catholic parishes, schools, and dioceses.In this insightful conversation, you'll be taken behind the curtain of a rapidly evolving organization as its leadership navigates succession, growth, and transformation. Jason reflects on the decision-making process involved in identifying and promoting the right internal talent, exploring how mentorship, trust, and long-term planning played key roles in building a strong leadership team. Get a glimpse into how one leader balanced humility with decisiveness in preparing both himself and his team for the future. The discussion also explores the personal growth journey of the guest as he transitions from a behind-the-scenes operator to the public face of the company. He opens up about the challenges of stepping into the spotlight, embracing new responsibilities, and learning the nuances of strategic sales and marketing leadership in a niche space. The discussion explores the courage to seek help, partner with outside experts, and shift perspectives in order to lead effectively. This episode offers a candid, inspiring look at how thoughtful leadership can shape not only a company’s trajectory but also its culture and impact. Curious about how eCatholic helps faith-based organizations thrive online? Visit eCatholic.com to explore their suite of digital tools. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! Enjoy! In This Episode You'll Learn: An overview of eCatholic, a company founded to provide digital tools for the Catholic Church, as well as their focus on helping churches reach their communities online. Jason's previous role as COO, focusing on systems, processes, and scaling the company in the first two years. The transition from COO to CEO, focusing on becoming, in his words, "three miles wide and one inch deep."  The process of identifying and grooming Karen (Lackey) for the COO / VP of operations role, including her previous roles and responsibilities. The importance of hiring experts in areas where one lacks expertise, such as sales and marketing. And much more... Guest Bio: Jason Jaynes is the CEO of eCatholic, a company that provides a suite of digital tools and services tailored specifically for Catholic parishes, schools, and dioceses. With over 27 years of experience in the software and technology industry, Jason has held a wide range of leadership roles, including Co-founder, COO, CTO, VP of Product, VP of Business Marketing, and Senior Systems Engineer. His diverse background reflects a deep expertise in both technical innovation and strategic business development. Jason holds a Bachelor of Science in Computer Science from Texas A&M University and earned his MBA from the University of Texas, equipping him with the skills to lead mission-driven digital transformation within faith-based organizations. Resources: Connect with Jason: Website | LinkedIn Connect with Cameron:

Transcribed - Published: 15 July 2025

In today's episode of the Second in Command podcast, Cameron is joined by Jennifer Barnes, CEO and Founder of Optima Office, a fractional CFO service provider.During the conversation, you'll get a glimpse behind the curtain of business leadership to explore one of the most misunderstood yet essential disciplines for sustainable growth. Cameron and Jennifer discuss how executives can move from instinct-driven decisions to data-informed strategies, and why the ability to forecast with precision might be the difference between thriving and simply surviving. With real-life examples and personal anecdotes, Jennifer highlights how even successful leaders can miss critical signs when they aren’t looking in the right places. You'll hear cautionary tales from companies that looked strong on the surface but were blindsided by deeper operational missteps. These stories serve as powerful reminders that misjudging certain internal dynamics can have cascading effects—especially when scaling, managing rapid change, or weathering financial uncertainty. Yet, within each challenge lies a roadmap toward clarity, if you're willing to look under the hood. Whether you're an entrepreneur wearing too many hats or part of a leadership team seeking sharper insights, this episode sheds light on how the right support structure can bring discipline, flexibility, and strategic alignment to your organization. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! Enjoy! In This Episode You'll Learn: The differences between the roles of a CFO and a controller, including why a CFO looks forward to strategy and forecasting, while a controller focuses on historical accuracy and processes. (0:14) Common pain points such as not knowing gross margins by customer or product, and the importance of understanding these metrics. (8:35) The process of balance sheet cleanup and the importance of having accurate balance sheet accounts to ensure the P&L is correct. (14:11) Creating a P&L budget, balance sheet forecast, and cash flow forecast to predict future financial performance. (16:20) The potential for fractional CFOs to help companies build out their finance teams and eventually replace themselves as the company grows. (22:24) And much more... Guest Bio: Jennifer Barnes is the CEO and Founder of Optima Office, a firm that provides outsourced accounting, fractional CFO, and human resources support to nearly 300 companies nationwide, with a strong focus on the West Coast. With a commitment to flexibility and employee satisfaction, Optima operates on an hourly billing model and embraces a hybrid work environment, guided by the motto “Happy Staff = Happy Clients.” Jennifer earned her Finance and Marketing degree from the University of Arizona, completed her MBA at San Diego State University, and brings over 15 years of experience as a Controller. She has received numerous accolades, including SDBJ’s Woman of the Year and the Top 50 Women of Influence in Accounting and Finance. Jennifer currently serves on several boards and is active in multiple leadership and mentorship organizations. Resources: Connect with Jennifer: Website | LinkedIn Connect with Cameron:

Transcribed - Published: 10 July 2025

In today's episode of the Second in Command podcast, co-host Sivana Brewer is joined by Lauren Antonoff, COO of Life360, a leading family safety and social networking business.In this insightful conversation, Sivana and Lauren discuss the art of effective team management, focusing less on rigid reporting and more on meaningful outcomes. They explore how focusing on key results rather than micromanaging daily activities can drive better performance and foster a culture of trust. The discussion touches on how teams can prioritize what truly matters, making sure efforts align with the overall progress of the business. You'll hear about the evolving role of technology in the workplace, particularly how new tools can empower rather than replace team members. There’s an emphasis on navigating change with openness and creativity, encouraging teams to see innovation as a way to amplify their strengths and take ownership of their work. Cultural values play a crucial role here, shaping how teams adapt to new challenges while staying true to their core mission. This episode invites you to rethink leadership dynamics and encourages a mindset that combines strategic focus, technological adaptability, and authentic human connection. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! Enjoy! In This Episode You'll Learn: Lauren's career journey, starting at Microsoft through an acquisition, where she was 'diagnosed' as a product manager. (2:30) The challenges of integrating the Tile app into Life360 and the decision to pull resources from a standalone product launch. (6:27) Lauren's experience of hiring a CMO and CTO to help manage the marketing functions and ensure accountability. (18:37) Why focusing on a few key areas and making disciplined choices to drive success is key to Life360's future growth. (25:38) Her approach to supporting leadership, including regular meetings and in-person gatherings to develop shared views and tackle problems together. (35:22) And much more... Guest Bio: Lauren Antonoff is the Chief Operating Officer of Life360, a leading family safety and social networking app. She brings decades of experience as a product and technology leader, known for driving growth through a focus on customer value, organizational alignment, and execution. Prior to joining Life360 in 2023, Lauren held senior executive roles at GoDaddy, where she led product and services development to empower small businesses. She also spent over 18 years at Microsoft, overseeing major initiatives such as SharePoint and Office 2007, and founded the Step Up Program to advance women in leadership. A former board member of Momentive, Lauren holds a BA in Rhetoric and Political Science from UC Berkeley and began her tech career through the acquisition of ResNova Software. Resources: Connect with Lauren: Website | LinkedIn Connect with Cameron: Website | LinkedIn Get Cameron’s latest book – "Second in...

Transcribed - Published: 8 July 2025

In today's episode of the Second in Command podcast, Cameron reveals a transformative approach to measuring and improving workplace culture—one that many businesses overlook despite its powerful potential: The employee Net Promoter Score. (NPS)You’ll hear about a deceptively simple metric that goes beyond typical satisfaction scores, revealing the true pulse of a company’s internal health. The conversation digs into why traditional methods often miss the mark and how a single question can unlock deep insights about employee sentiment, driving meaningful change without breaking the bank.Get a look behind the scenes of real companies that leveraged this tool to climb the ranks of the best workplaces nationwide, illustrating how culture can become a strategic advantage. From thoughtful ways to gather actionable feedback to surprising tactics that boost morale and loyalty, the discussion explores how cultivating happiness at work directly fuels productivity and profitability. Along the way, you’ll discover how leaders can shift mindsets, set ambitious goals, and create a workplace where people genuinely want to stay—and thrive. Whether you’re aiming to retain top talent, enhance teamwork, or simply understand what truly matters to your people, this conversation offers a roadmap to reimagine what a workplace can be. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! Enjoy! In This Episode You'll Learn:How a simple one-question survey, the Net Promoter Score (NPS) can gather important feedback and improve company culture. (3:27)Why the process of gathering employee feedback is similar to writing a letter to Santa, as well as the importance of acting on that feedback. (4:33)Strategies for improving NPS, including setting ambitious goals and celebrating achievements. (10:59)The need to balance employee happiness with profitability, and why a high NPS can lead to increased revenue and profitability. (11:46)The impact of external competition and the importance of a strong company culture to retain employees. (12:27)And much more... Resources:Connect with Cameron: Website | LinkedInGet Cameron’s latest book – "Second in Command: Unleash the Power of Your COO"Get Cameron’s online course – Invest In Your Leaders

Transcribed - Published: 3 July 2025

In today's episode of the Second in Command podcast, Cameron is joined by Jeana-Rae Kendall, COO of TNG Private Wealth, a private wealth advisory practice of Ameriprise Financial Services, LLC.In this engaging conversation, Jeana-Rae shares her journey from corporate America to the entrepreneurial world, offering a candid look at the evolution of her leadership style and the strategies that helped shape a thriving business. She discusses the unique mindset shift that occurs when transitioning between sectors, emphasizing the surprising realizations and lessons that come with stepping behind the curtain of business operations.You'll hear how her team has built a cohesive and agile remote workplace, where onboarding, accountability, and communication are thoughtfully structured for both efficiency and adaptability. Discover how personal assessments and intentional hiring play a role in aligning company culture, supporting autonomy, and creating a highly collaborative environment. This episode also highlights how growth challenges leaders to develop new skills, particularly in the areas of sales and marketing, and what it means to guide rather than micromanage. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! Enjoy! In This Episode You'll Learn:The unique structure of the women-led team and TNG Private Wealth, as well as the benefits of having a diverse leadership perspective.Jeana-Rae's background, including her previous experience at a different brokerage firm and her decision to take a career break during COVID.TNG's onboarding process for new employees, which includes a structured first week to provide a comprehensive overview of the company. The restrictions on marketing and sales communications in the financial services industry and how the team manages within these constraints.The importance of accountability and the role of the COO in fostering a culture of responsibility and performance.And much more... Resources:Connect with Jeana-Rae: Website | LinkedInConnect with Cameron: Website | LinkedInGet Cameron’s latest book – "Second in Command: Unleash the Power of Your COO"Get Cameron’s online course – Invest In Your Leaders

Transcribed - Published: 1 July 2025

In today's episode of the Second in Command podcast, Cameron explores the rapid evolution of cutting-edge tools that are reshaping the way businesses operate. The discussion highlights real-world examples of how quick thinking and innovative approaches can transform seemingly complex tasks into simple, streamlined processes. With insights from industry leaders, You'll hear about the power of leveraging new technology to create impactful solutions on the fly—often with surprising results.   The conversation also explores strategies for driving team adoption of emerging tools, emphasizing the importance of experimentation, collaboration, and internal engagement. Creative approaches, such as friendly competitions and structured learning initiatives, demonstrate how organizations can build a culture of curiosity and efficiency. With practical takeaways and compelling anecdotes, this episode serves as both a wake-up call and a roadmap for those looking to stay ahead in an ever-changing landscape. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! In This Episode You'll Learn:The importance of finding experts who can help automate processes and save time.Why training employees on AI tools and encouraging them to share their learnings with colleagues is vital.The importance of hiring sales and marketing people first to grow revenue before developing leadership skills.Cameron's approach to hiring offshore talent to save costs and increase efficiency.And much more... Resources:Connect with Cameron: Website | LinkedInGet Cameron’s latest book "Second in Command: Unleash the Power of your COO"Get Cameron’s online course – Invest In Your Leaders

Transcribed - Published: 26 June 2025

In today's episode of the Second in Command podcast, Cameron is joined by Brennan Pothetes, current CEO and former COO of Infinity Constellation, a holding company with eight AI-focused companies.In this fascinating conversation, Cameron and Brennan take you behind the scenes of a fast-growing and highly innovative company that’s reshaping an entire service industry. Brennan shares his perspective on what it takes to build multiple successful ventures simultaneously, while maintaining a high bar for leadership, execution, and strategic vision. Through the lens of real-world experience, he offers insight into the principles that drive long-term growth, the importance of founder mindset, and the structures that support sustainable scale.You'll hear about the complexities of aligning people, purpose, and performance in a high-stakes environment. From early-stage incubation to strategic talent selection, the guest explores the nuances of equity, compensation, and cultural alignment—laying out a model that favors ownership and trust over traditional hierarchies. There's also an honest look at how economic conditions and past market cycles influence today’s decisions around valuation, fundraising, and team incentives. This conversation is both a roadmap and a rallying cry for anyone serious about building transformational ventures in today’s evolving business landscape. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! Enjoy! In This Episode You'll Learn:Brennan's career path, starting in risk and compliance in banking, moving to Neo banks, and eventually becoming a Chief Operating Officer.The importance of mental health, fitness, and personal well-being for high performance. Infinity Constellation's model of building and scaling AI-driven businesses, including design as a service and executive assistance.The challenges of transitioning from COO to CEO, and the differences in focus between the two roles.Why aligning with like-minded investors who understand the company's vision and strategy is vital to success.And much more... Resources:Connect with Brennan: Website | LinkedInConnect with Cameron: Website | LinkedInGet Cameron’s latest book – "Second in Command: Unleash the Power of Your COO"Get Cameron’s online course – Invest In Your Leaders

Transcribed - Published: 24 June 2025

In today's episode of the Second in Command podcast, Cameron shares unconventional strategies for leadership, team building, and decision-making. Throughout the conversation, he challenges traditional hiring methods, advocating for a deeper, more intuitive approach to evaluating potential team members. The discussion touches on the importance of behavioral assessments over standardized profiling tools, emphasizing the need for leaders to sharpen their ability to assess talent beyond surface-level metrics.   You'll learn about the complexities of organizational transitions, offering practical advice on maintaining stability and focus during times of uncertainty. Cameron highlights the necessity of clear communication, structured short-term planning, and fostering a culture of transparency to ensure alignment within a team.  With an emphasis on collaboration, adaptability, and intentional leadership, this episode will provide you with actionable insights you can apply immediately to strengthen your teams and organizations. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! In This Episode You'll Learn:The motivation behind the COO Alliance: the need for a community specifically for COOs and second-in-command roles.The benefits of attending in-person events, participating in monthly calls, and utilizing the member portal for resources.The value of the Colby profile for understanding and working with CEOs and other team members. Cameron's approach to interviewing and hiring, focusing on behavioral profiling and past performance.And much more... Resources:Connect with Cameron: Website | LinkedInGet Cameron’s latest book "Second in Command: Unleash the Power of your COO"Get Cameron’s online course – Invest In Your Leaders

Transcribed - Published: 19 June 2025

In today's episode of the Second in Command podcast, co-host Sivana Brewer is joined by Ted Collins, Chief Operating Officer of Forensic Psychiatric Associates (FPA Med).During this fascinating conversation, you'll hear how Ted's career has taken him through high-pressure corporate environments and into a leadership role that demands both empathy and operational clarity. Discover a world where precision, timing, and emotional intelligence intersect to build strong client relationships and cohesive internal teams. The discussion touches on the subtle art of exceeding expectations while remaining grounded in clearly defined boundaries and agreements.Ted shares thoughtful strategies for protecting visionary leaders from unnecessary decision fatigue while still ensuring they’re looped in when their insight is most valuable. You'll learn practical tools and routines that help manage both external client expectations and internal workflow tensions—especially in high-stakes, detail-sensitive industries. This episode is a must-listen for anyone interested in sustainable leadership, operational finesse, and thoughtful growth. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! Enjoy! In This Episode You'll Learn:FPA Med's evidence-based process, involving psychological testing, record review, and psychiatric evaluation, followed by reports and testimony.How Ted improved the intake process, reducing administrative hassle for Dr. Levy and the experts, and creating a more efficient team. The importance of collaboration among experts, including consultations and pairing psychiatrists and psychologists.The challenges and rewards of handling multi-plaintiff or mass tort cases, such as the assessment of 46 Navy sailors claiming PTSD. Ted's process of negotiating with clients to maintain positive retainer balances and avoid administrative delays.And much more... Resources:Connect with Ted: Website | LinkedIn | EmailConnect with Cameron: Website | LinkedInGet Cameron’s latest book – "Second in Command: Unleash the Power of Your COO"Get Cameron’s online course – Invest In Your Leaders

Transcribed - Published: 17 June 2025

In today's episode of the Second in Command podcast, Cameron discusses the process of identifying and attracting the right leadership talent who not only possess the necessary skills but also align deeply with your company’s vision and core values.You’ll discover the importance of building a “virtual bench” of potential candidates and why proactive recruiting beats passive job postings when searching for a high-impact executive. Discover a structured interviewing process that evaluates both cultural fit and technical expertise, ensuring your new leader complements the CEO and drives the company forward. You’ll also understand how rigorous reference checks provide critical insights into a candidate’s true character and capabilities before making a hiring decision. Cameron uncovers best practices for defining compensation, clarifying roles, and setting organizational expectations that attract and retain top executives. You’ll learn how to balance respect for existing leaders while empowering your new hire to remove obstacles and foster alignment across the company, creating a strong foundation for long-term success. The podcast explores how careful alignment of expectations and responsibilities can help create a harmonious, effective leadership structure that drives a company forward without unnecessary friction. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! Enjoy! In This Episode You'll Learn:The difficulty of finding COOs as they are rarely unemployed and often need to be poached. (1:05)Why the old adage of 'hire for attitude, train for skill' no longer applies, and why you must hire for both cultural fit and skill set. (4:15)The importance of choosing the right job title to match the responsibilities and compensation. (7:11)The concept of maintaining a "virtual bench" of potential candidates for future roles. (23:04)The role of HR in supporting the search 9not recruiting) and the importance of rigorous interviews. (24:32)And much more... Resources:Connect with Cameron: Website | LinkedInGet Cameron’s latest book – "Second in Command: Unleash the Power of Your COO"Get Cameron’s online course – Invest In Your Leaders

Transcribed - Published: 12 June 2025

In today's episode of the Second in Command podcast, co-host Sivana Brewer is joined by Polina Mireau, co-founder of Scale It Simply.In this fascinating conversation, Sivana and Polina discuss the often unseen emotional layers that come with leadership, especially from the perspective of younger professionals navigating roles traditionally dominated by older, more experienced individuals. They explore how genuine connection and authentic care within an organization can transform workplace culture and foster a sense of belonging that goes beyond titles and tenure. They touch on the subtle challenges faced by women stepping into leadership roles, highlighting the unique pressures to prove themselves repeatedly despite their qualifications. The discussion reveals how shifting focus from self-doubt to relationship-building can empower leaders to break through preconceived notions and create meaningful impact—not just through their work, but through the human connections they nurture. This episode is an insightful exploration of leadership that encourages embracing imperfection, leaning into growth, and fostering trust as the true foundation for success. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! Enjoy! In This Episode You'll Learn:Polina's upbringing in Canada, where she learned the importance of hard work, organization, and independenceHer formal transition to the COO role, and her experience in fractional and full-time capacities.The negative impact of siloed communication on team efficiency and customer experience.The differences between fractional and full-time COO roles, and the need for clear expectations and boundaries in fractional roles.The challenges of being a young female leader, and the need to focus on relationships and genuine care for the team.And much more... Resources:Connect with Polina: LinkedInConnect with Cameron: Website | LinkedInGet Cameron’s latest book – "Second in Command: Unleash the Power of Your COO"Get Cameron’s online course – Invest In Your Leaders

Transcribed - Published: 10 June 2025

In today's episode of the Second in Command podcast, Cameron is joined by Jonathan Abrarpour, COO Alliance member and COO of Empower Pharmacy.Listen as Jonathan reflects on the challenges of managing growth and opportunity within a rapidly evolving organization. He explores the delicate balance between chasing expansion and maintaining focus, revealing how saying "no" can be just as crucial as saying "yes." The discussion uncovers the nuanced strategies behind prioritizing projects, aligning team goals, and managing distractions—all essential skills for sustaining momentum without losing sight of the bigger picture.You'll discover the complexities of building an effective management system that encourages autonomy while maintaining accountability. Get a peek into how teams coordinate, make capital investment decisions, and refine processes to avoid unnecessary bloat. Jonathan also shares candid thoughts on the ever-present struggle to improve productivity, emphasizing a culture built on quality, efficiency, and mindset—one that demands getting things right the first time. This episode offers insights on the evolving nature of leadership, the importance of hiring the right people, and the journey toward doing less but accomplishing more. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! Enjoy! In This Episode You'll Learn:Empower Pharmacy's growth from a small storefront pharmacy with 32 employees to a company with 1200 employees across three states. (3:04)The shift in the pharmaceutical industry towards customized forms of medicine, driven by the need for personalized treatment. (10:56)The cultural differences in hiring as Empower Pharmacy grew from 32 to 1200 employees. (13:28)Empower Pharmacy's current focus on domestic growth, with plans to explore international opportunities in the future. (29:13)The CapEx charter process, which involves weekly meetings to review and approve capital requests. (32:49)And much more... Resources:Connect with Jonathan: Website | LinkedInConnect with Cameron: Website | LinkedInGet Cameron’s latest book – "Second in Command: Unleash the Power of Your COO"Get Cameron’s online course – Invest In Your Leaders

Transcribed - Published: 5 June 2025

In today's episode of the Second in Command podcast, Cameron is joined by Jonathan Abrarpour, COO Alliance member and COO of Empower Pharmacy.Listen as Jonathan reflects on the challenges of managing growth and opportunity within a rapidly evolving organization. He explores the delicate balance between chasing expansion and maintaining focus, revealing how saying "no" can be just as crucial as saying "yes." The discussion uncovers the nuanced strategies behind prioritizing projects, aligning team goals, and managing distractions—all essential skills for sustaining momentum without losing sight of the bigger picture. You'll discover the complexities of building an effective management system that encourages autonomy while maintaining accountability. Get a peek into how teams coordinate, make capital investment decisions, and refine processes to avoid unnecessary bloat. Jonathan also shares candid thoughts on the ever-present struggle to improve productivity, emphasizing a culture built on quality, efficiency, and mindset—one that demands getting things right the first time. This episode offers insights on the evolving nature of leadership, the importance of hiring the right people, and the journey toward doing less but accomplishing more. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! Enjoy! In This Episode You'll Learn:Empower Pharmacy's growth from a small storefront pharmacy with 32 employees to a company with 1200 employees across three states. (3:04)The shift in the pharmaceutical industry towards customized forms of medicine, driven by the need for personalized treatment. (10:56)The cultural differences in hiring as Empower Pharmacy grew from 32 to 1200 employees. (13:28)Empower Pharmacy's current focus on domestic growth, with plans to explore international opportunities in the future. (29:13)The CapEx charter process, which involves weekly meetings to review and approve capital requests. (32:49)And much more... Resources:Connect with Jonathan: Website | LinkedInConnect with Cameron: Website | LinkedInGet Cameron’s latest book – "Second in Command: Unleash the Power of Your COO"Get Cameron’s online course – Invest In Your Leaders

Published: 5 June 2025

In today's episode of the Second in Command podcast, co-host Sivana Brewer is joined by Jarrell Ku, Business Operations and Strategic Finance Lead at GrowthAssistant.In this fascinating conversation, Sivana and Jarrell dive into the delicate balance of maintaining productivity while fostering genuine connections in a distributed work environment. You'll discover creative ways to break free from the cycle of endless meetings and discover how intentional communication can transform collaboration. Alongside practical strategies, they also reflect on the human side of remote teamwork, revealing how shared experiences beyond the digital workspace help strengthen bonds and build culture. Get a glimpse into the dynamics of an executive partnership that thrives on trust, complementary strengths, and honest dialogue. The nuances of working closely together, knowing when to challenge and when to support, come to life through candid reflections on leadership styles and communication rhythms. You'll hear about the importance of transparency and alignment, emphasizing how regular check-ins and updates create a shared sense of purpose and momentum. The conversation also touches on the often unseen layers of responsibility that keep an organization running smoothly, from routine tasks to strategic initiatives. Whether you’re scaling a business or navigating your own team, this conversation offers plenty to reflect on. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! Enjoy! In This Episode You'll Learn:Jarrell's day-to-day responsibilities at GrowthAssistant, including finance, data analysis, special projects, and supporting the CEO.The importance of data tracking in sales, covering key metrics such as funnel metrics, conversion rates, and sales cycles.The challenges of managing a remote, cross-functional team, including the need for intentional meetings and quicker communication. Why GrowthAssistant values dual responsibility in sales roles, ensuring that sales reps are also involved in client support and account management. The company's focus on recruiting high-quality talent, both in terms of hard skills and durable skills like communication and problem-solving. And much more... Resources:Connect with Jarrell: Website | LinkedInConnect with Cameron: Website | LinkedInGet Cameron’s latest book – "Second in Command: Unleash the Power of Your COO"Get Cameron’s online course – Invest In Your Leaders

Transcribed - Published: 3 June 2025

Today's episode of the Second in Command podcast is a recast of a conversation between Cameron and Ryan Hanley, host of The Ryan Hanley Show. During the conversation, Cameron and Ryan dive into the deep waters of leadership, responsibility, and modern decision-making. You'll learn what it means to navigate turbulent times with clarity and discipline, challenging the norms of how organizations and governments operate. With personal stories and sharp analogies, the dialogue draws surprising parallels between the boardroom, the household, and the global stage, inviting listeners to rethink how resources, values, and priorities are managed at every level. Cameron shares a unique behind-the-scenes glimpse into his own strategic thinking, developed over decades of experience building successful ventures. With a strong focus on intentionality and sustainability, he offers uncommon insights into long-term planning, making bold yet thoughtful choices, and the overlooked power of restraint. This episode offers practical wisdom and first-hand knowledge, challenging assumptions while offering a grounded sense of optimism. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! Enjoy! In This Episode You'll Learn:The need for businesses to be ruthless in identifying and eliminating unnecessary expenses. The importance of data-driven decision-making and the role of core values in business.Cameron's approach to managing time and the importance of disconnecting to inspect what you expect.His experience with digital currencies and the importance of alternative forms of payment.The concept of stagflation and its impact on businesses.And much more... Resources:The Ryan Hanley ShowConnect with Cameron: Website | LinkedInGet Cameron’s latest book – "Second in Command: Unleash the Power of Your COO"Get Cameron’s online course – Invest In Your Leaders

Transcribed - Published: 29 May 2025

In today's episode of the Second in Command podcast, Cameron is joined by Matthew Kovacs, President and Lead Strategist of Blaze PR.In this insightful conversation, Cameron and Matthew discuss the evolving landscape of a fast-changing professional field, exploring how emerging technologies are reshaping traditional workflows and mindsets. They unpack the tension between embracing innovation and managing skepticism, revealing how organizations navigate new tools to enhance efficiency while addressing cultural and economic challenges.You'll discover the power of storytelling as a strategic asset, emphasizing how personal journeys and company origins create compelling narratives that resonate beyond surface-level promotion. Through thoughtful reflections, the guests reveal the nuances of building authentic connections and fostering trust with diverse audiences, even amid uncertainty and rapid transformation. This conversation offers practical advice, lessons learned over decades, and a glimpse into how forward-thinking professionals prepare for the next wave of disruption without losing sight of foundational values. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! Enjoy! In This Episode You'll Learn:Background on Blaze PR, a lifestyle agency working with various brands across different categories like beverages, CPG, retail, and home builders.The importance of media training for clients, including CEOs, spokespersons, and sales teams.The digital trifecta of earned media, owned media, and paid media, and how Blaze PR helps clients integrate these elements.The role of PR in driving traffic to stores like Costco and building brand awareness.Why PR firms must adapt and embrace new technologies such as AI to stay competitive. And much more... Resources:Connect with Matthew: Website | LinkedInConnect with Cameron: Website | LinkedInGet Cameron’s latest book – "Second in Command: Unleash the Power of Your COO"Get Cameron’s online course – Invest In Your Leaders

Transcribed - Published: 27 May 2025

In today's episode of the Second in Command podcast, Cameron explores creative and impactful ways to enhance team communication and alignment during planning sessions and retreats. You'll discover an engaging, visual icebreaker that encourages self-reflection and team bonding, revealing personal insights and shared aspirations. From there, the conversation shifts to a powerful feedback exercise designed to foster transparency and personal growth within leadership teams.Cameron offers insights into strategic goal-setting and execution. You'll hear about a structured process for translating big-picture objectives into actionable projects, emphasizing the importance of prioritization and cross-departmental collaboration. Through a blend of proven exercises and real-world examples, this episode will provide you with the tools to foster more effective leadership and create a clearer path toward organizational success. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! In This Episode You'll Learn:A fun and engaging exercise that uses visuals instead of words to help team members share personal insights, strengthen connections, and align on goals for an event or planning session.  A proven approach for defining company-wide objectives, ensuring that key projects are aligned with long-term success while avoiding common pitfalls like overcommitment.  How different business areas can work together to refine and commit to core projects, preventing bottlenecks and maximizing efficiency.  The challenges leaders face in managing competing priorities and how the ability to say no — or not yet — can be the key to long-term organizational success.And much more... Resources:Connect with Cameron: Website | LinkedInGet Cameron’s latest book "Second in Command: Unleash the Power of Your COO"Get Cameron’s online course – Invest In Your Leaders

Transcribed - Published: 22 May 2025

In today's episode of the Second in Command podcast, co-host Sivana Brewer is joined by John Wallet, President of STC Safety and Risk Management.This conversation explores the complexities of leading teams and navigating the often delicate balance between visionary and integrator roles. Sivana and John discuss the importance of cultivating confidence in decision-making and the value of having systems in place to support clear communication, particularly when facing moments of uncertainty. You'll gain insights into learning from mistakes and how to move forward, shedding light on how leaders can grow and adapt while maintaining focus on their organization's objectives.You'll discover the challenges and rewards of working with a younger workforce, emphasizing the need for empowerment and accountability. John reflects on the generational differences in priorities, particularly around culture and values, offering advice on fostering an environment where employees feel supported and truly part of the company's mission. This episode offers practical advice, a look into the intricacies of leadership roles, and a behind-the-scenes glimpse into balancing career with family life. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! Enjoy! In This Episode You'll Learn:John's role at STC Safety and Risk Management, specializing in safety and risk management consulting for the construction industry.The role of visionary leaders in guiding a company towards technological adoption and innovation.The concept of an integrator in EOS (Entrepreneurial Operating System), which aligns with John's natural strengths in data-driven, logical thinking.The importance of having clear processes and standard operating procedures (SOPs) to ensure consistency and accountability. The importance of a healthy relationship between the visionary and the integrator.And much more... Resources:Connect with John: Website | LinkedInConnect with Cameron: Website | LinkedInGet Cameron’s latest book – "Second in Command: Unleash the Power of Your COO"Get Cameron’s online course – Invest In Your Leaders

Transcribed - Published: 20 May 2025

In today's episode of the Second in Command podcast, Cameron explores the dynamic partnership between two key leadership roles within a company: the CEO and the COO. Cameron discusses the often underappreciated relationship that drives an organization’s success, highlighting the distinct yet complementary functions that each leader provides. You'll gain insights into the fine balance between visionary leadership and operational execution, and the importance of a strong, trusting relationship between these figures. Learn the significance of alignment between the strategic and tactical elements of a business. Cameron discusses how the right leadership pairing can propel an organization forward, but also touches on the challenges that come with maintaining that synergy. In addition, he explores the importance of delegation, growth, and communication within the leadership team to avoid burnout and foster sustainable success. This episode offers a look at how effective leadership teams plan for the future and stay aligned, ensuring that all members are on the same page to achieve long-term goals. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! Enjoy! In This Episode You'll Learn:Why clear roles, responsibilities, and communication between the CEO and COO is essential. (1:00)How meddling in the COO's responsibilities by the CEO can damage trust and productivity. (3:42)Why the CEO should be responsible for good news, allowing the COO to handle tough decisions. (6:54)The purpose of skip level meetings and their potential impact on organizational advancement. (13:14)The importance of delegating tasks to grow people and align the organization. (18:09)And much more... Resources:Connect with Cameron: Website | LinkedInGet Cameron’s latest book – "Second in Command: Unleash the Power of Your COO"Get Cameron’s online course – Invest In Your Leaders

Transcribed - Published: 15 May 2025

In today's episode of the Second in Command podcast, co-host Sivana Brewer is joined by Filip Keuppens, Executive Vice President of The Pickle Juice Company.During the conversation, Sivana and Filip dive deep into the complexities of leadership and the balancing act of managing day-to-day operations while simultaneously planning for the long-term success of an organization. You'll discover the importance of building genuine relationships with team members, focusing on transparency and trust. These principles are essential when navigating the challenges of team dynamics, particularly in times of growth and change. Hear about the challenges of working within a rapidly changing business landscape. Filip shares his personal experiences of moving from tactical execution to high-level strategy, discussing the need to adapt and lead from the front in a constantly evolving environment. There's a strong emphasis on maintaining a hands-on approach, even at the highest levels, to stay grounded and connected with the team’s day-to-day challenges. Whether it’s coaching a sports team or learning a new skill, you'll learn how personal endeavors can complement professional goals and contribute to personal growth. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! Enjoy! In This Episode You'll Learn:The challenge of educating consumers that The Pickle Juice Company's product is not made from actual pickles, especially in the US market.Filip's evolution from building the sales and marketing infrastructure to becoming the third partner and eventually the Executive Vice President.The importance of hiring for culture rather than experience, and promoting from within whenever possible.The challenges of balancing working 'in' the business and working 'on' the business, and the need to stay focused on long-term sustainability. Why you should treat the next title or job as the starting line, not the finish line.And much more... Resources:Connect with Filip: Website | LinkedInConnect with Cameron: Website | LinkedInGet Cameron’s latest book – "Second in Command: Unleash the Power of Your COO"Get Cameron’s online course – Invest In Your Leaders

Transcribed - Published: 13 May 2025

In today's episode of the Second in Command podcast, Cameron shares a deeply personal reflection on how his experiences with attention deficit disorder (ADD) shaped his educational journey and entrepreneurial success.You'll hear how traditional schooling and societal expectations of focus negatively impacted his self-esteem, even as he was trying his best. Despite being told he wasn’t trying hard enough, Cameron realized that his struggles with concentration were not a personal flaw but part of a unique way of thinking that would later serve him well as a business leader. Drawing from his own experiences, Cameron presents a new perspective on ADD, reframing it not as a disorder but as a potential superpower, especially for entrepreneurs. He explains how his inability to stay focused for long periods of time, while challenging in certain environments, allowed him to notice opportunities and weaknesses others might miss. By embracing this trait, he learned to prioritize and delegate tasks effectively, which contributed to his success in building businesses. This episode offers a message of empowerment, urging those with ADD to acknowledge their strengths and harness them in their careers. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! Enjoy! In This Episode You'll Learn:His ability to focus in short, intense periods, which he calls "high definition ADD" (HD ADD). (2:40) Cameron's negative experiences with the education system, which told him he wasn't trying hard enough when he was actually trying very hard. (5:04)The importance of changing environments to keep his mind stimulated and avoid boredom. (6:07)Why the medical and teaching communities have failed to recognize the potential benefits of ADD. (10:00)And much more... Resources:Connect with Cameron: Website | LinkedInGet Cameron’s latest book – "Second in Command: Unleash the Power of Your COO"Get Cameron’s online course – Invest In Your Leaders

Transcribed - Published: 8 May 2025

In today's episode of the Second in Command podcast, Cameron is joined by Susan Heinking, Senior Vice President of High Performance and Sustainable Construction at Pepper Construction.During this fascinating conversation, you'll be taken behind the scenes of a dynamic leadership journey where the balance between structure and creativity plays a pivotal role. Susan shares insights into navigating growth within a well-established framework while maintaining the foundational values that shaped the organization. With candid reflections, the conversation highlights how intentional communication and adaptability remain central to leading a high-functioning, purpose-driven team. Hear about the art of managing complexity without losing touch with the work that ignites passion. Thoughtful leadership practices, including strategic delegation and fostering a culture of self-awareness, underscore the importance of empowering teams to evolve while staying aligned with larger goals. You'll learn how tools for collaboration and team dynamics are being reimagined to meet today’s ever-shifting challenges. From embracing failure as a teacher to incorporating surprising reminders to stay lighthearted amidst pressure, this episode is rich with takeaways for anyone striving to lead with intention, empathy, and a little bit of fun.  If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! Enjoy! In This Episode You'll Learn:The evolution of sustainability from energy efficiency to resilience and human health.Susan's approach to presenting sustainability as a cost-effective solution to clients.Her experience working in a male-dominated industry and the empowerment of seeing more women in leadership roles.The importance of keeping employees informed and engaged with new information and technologies.The role of managing company-wide initiatives and ensuring they are on track and on time. And much more... Resources:Connect with Susan: Website | LinkedInConnect with Cameron: Website | LinkedInGet Cameron’s latest book – "Second in Command: Unleash the Power of Your COO"Get Cameron’s online course – Invest In Your Leaders

Transcribed - Published: 6 May 2025

In today's episode of the Second in Command podcast, Cameron discusses the complexities of building and optimizing a high-performing team while navigating the challenges of growth, leadership transitions, and strategic decision-making. You'll discover the importance of identifying key roles, leveraging technology, and ensuring that each team member brings measurable value. A candid exploration of industry pitfalls reveals the common struggles leaders face when dealing with unreliable service providers, ineffective hires, and the need for clear accountability. Throughout, the emphasis remains on cutting through the noise to build a strong, results-driven organization.   You'll also get a behind-the-scenes look at an innovative hiring process that flips traditional recruitment on its head. Instead of relying on resumes and standard interviews, this approach puts candidates to the test with real-world assignments that showcase their skills, efficiency, and ability to think critically. A standout example demonstrates how one individual not only met expectations but exceeded them by incorporating AI-driven insights and delivering a polished, comprehensive strategy. This episode is a reminder that, despite the weight of decisions and the complexity of business operations, the real goal is to enjoy the process. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! In This Episode You'll Learn:Why hiring project managers as a "release valve" instead of training account managers to be self-sufficient is a flawed strategy.The importance of having a leadership team that can implement and maintain systems and processes.The value of celebrating people who notice inefficient systems and encouraging them to speak up.Cameron's personal analogy about the pain of getting divorced to illustrate the importance of moving on quickly.And much more... Resources:Connect with Cameron: Website | LinkedInGet Cameron’s latest book "Second in Command: Unleash the Power of Your COO"Get Cameron’s online course – Invest In Your Leaders

Transcribed - Published: 1 May 2025

In today's episode of the Second in Command podcast, co-host Sivana Brewer is joined by Andrew Alexandrovich, Chief Operating Officer of Environmental Incentives.During the conversation, Sivana and Andrew explore the complexities of navigating company growth and the unique challenges that arise when an organization scales rapidly. They explore the intricate balance between quality and quantity, particularly in a professional services environment, and discuss the difficulties that leadership teams face in maintaining high standards while managing a fast-paced, evolving business. You'll gain insights on the strategic processes employed by the EI executive team to prioritize and manage competing demands. Andrew reflects on the practical steps taken to ensure smooth collaboration, both internally and externally, while emphasizing the value of regular check-ins and clear agendas. This episode also offers lessons Andrew has learned about balancing careful planning with adaptability and the need for continuous learning.  If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! Enjoy! In This Episode You'll Learn:Andrew's journey at Environmental Incentives, starting as one of three employees and growing to becoming the COO in 2020.The importance of maintaining a people-focused culture, with a focus on learning, adaptability, and continual improvement.The challenges of scaling systems from a small business to a mid-sized business operating globally. EI's strategic planning process, including a five-year strategy and annual strategy. The tactical steps taken to ensure executive team cohesion, including regular check-ins with clear agendas.And much more... Resources:Connect with Andrew: Website | LinkedInConnect with Cameron: Website | LinkedInGet Cameron’s latest book – "Second in Command: Unleash the Power of Your COO"Get Cameron’s online course – Invest In Your Leaders

Transcribed - Published: 29 April 2025

In today's episode of the Second in Command podcast, Cameron dives into the unique dynamics between COOs and CEOs, comparing them to how men and women perceive the world differently. Cameron discusses the relatively short tenure of most COOs and how the role evolves as a company scales. He also touches on how the COO’s skill set may not always keep pace with the company’s growth, leading to frequent turnover.You'll learn about the changing gender dynamics within the COO position, noting how women now comprise a significant portion of COOs. With examples from well-known companies like Facebook, Cameron delves into the idea that the COO role is often misunderstood as a stepping stone to the CEO position, when in reality, many COOs don’t aspire to take on that higher-level responsibility. This episode offers insights into the evolving responsibilities of COOs in today’s business landscape, particularly their role in digital transformation and technological adaptation. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! In This Episode You'll Learn:Why the role of a COO is often more dynamic and requires a broader set of skills compared to other functional heads. (2:19)The significant decrease in the gender gap in COO roles over the past 15 to 20 years. (2:44)Why compensation for a COO should be tied to strategic insight, P&L responsibility, and the number of partners brought into the company. (7:12)The role of the COO in project alignment and resource allocation (8:11)And much more... Resources:Connect with Cameron: Website | LinkedInGet Cameron’s latest book – "Second in Command: Unleash the Power of Your COO"Get Cameron’s online course – Invest In Your Leaders

Transcribed - Published: 24 April 2025

In today's episode of the Second in Command podcast, Cameron is joined by Tony Skowron, COO of The Beyond Collection, a commission-free marketplace connecting meeting planners and luxury hospitality partners.During the conversation, Tony shares a compelling journey marked by growth, challenge, and intentionality. From navigating the complexities of entering an established but evolving team, to building trust and driving alignment, Tony reflects on the importance of listening first, learning deeply, and leading with clarity. The discussion touches on how transitions can be both delicate and powerful, especially when stepping into a high-stakes leadership role within a tight-knit organization.The conversation evolves into a powerful exploration of what it means to develop people—not just for the sake of productivity, but to elevate culture and long-term impact. You'll hear the story of how a bold leadership initiative was launched, which weaves together personal conviction and professional strategy, all within the backdrop of an industry that often overlooks these deeper developmental needs.This episode is a must-listen for anyone curious about what it takes to lead with purpose, align teams around vision, and grow leaders from the inside out. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! Enjoy! In This Episode You'll Learn:The importance of ensuring the quality of planners, as they must meet specific criteria to be included in the Beyond Collection platform.Tony's experience with the Ritz Carlton Leadership Academy and his interest in leadership training and white glove service. The Beyond Collection's leadership training program, which aims to invest in the development of leaders within the hospitality industry. Tony's previous role as a COO and VP, the challenges of growing a company, and the importance of aligning values and vision.And much more... Resources:Connect with Tony: Website | LinkedInConnect with Cameron: Website | LinkedInGet Cameron’s latest book – "Second in Command: Unleash the Power of Your COO"Get Cameron’s online course – Invest In Your Leaders

Transcribed - Published: 22 April 2025

In today's episode of the Second in Command podcast, Cameron reveals a fresh approach to team building and annual planning that goes beyond stale meeting rooms and rigid agendas. You'll discover a game-changing strategy that combines the camaraderie of cooking, the serenity of nature, and the power of collaborative goal-setting. Learn how swapping hotel conference rooms for an Airbnb retreat can transform your leadership team’s dynamic, fostering deeper connections through shared experiences. You'll also find out how timing and intentional preparation can set your organization up for a strong year ahead.Through real-life success stories, actionable insights, and frameworks like EOS, this conversation dives into the importance of vivid vision, setting clear three-year goals, and crafting actionable one-year plans. From establishing quarterly accountability to aligning staffing and budgeting with long-term objectives, this episode equips leaders with practical steps to energize their teams and maximize results.  Whether you're planning your next annual retreat or seeking innovative ways to strengthen your organization, this discussion is your roadmap to success. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! In This Episode You'll Learn:How simple activities like grocery shopping and cooking together can strengthen team bonds, create a family-like dynamic, and elevate your annual planning retreats. (1:04)Why hosting your planning sessions in an Airbnb instead of a hotel can foster creativity, relaxation, and stronger connections among team members, setting the stage for more effective collaboration. (2:58)The critical deadlines for locking in goals, budgets, and staffing plans to ensure a smooth transition into the new year. (5:06) How quarterly planning sessions can align your team’s priorities, leverage frameworks like EOS, and establish accountability with clear goals and review processes for every business area. (8:21)And much more... Resources:Connect with Cameron: Website | LinkedInGet Cameron’s latest book "Second in Command: Unleash the Power of Your COO"Get Cameron’s online course – Invest In Your Leaders

Transcribed - Published: 17 April 2025

In today's episode of the Second in Command podcast, co-host Sivana Brewer is joined by Alicia Ramirez-Ingalls, Strategy and Operations Lead at Neat, a video communications device design company based in Oslo, Norway.Throughout the conversation, Sivana and Alicia explore the challenges and experiences of navigating high-pressure environments, particularly when self-doubt and imposter syndrome inevitably arise. Alicia shares insights on how to balance personal uncertainty with the need to contribute meaningfully in demanding professional settings. You'll hear about the concept of a "fail fast" mindset, which involves embracing failure as part of the learning process. Alicia explains how speed, agility, and a willingness to iterate can lead to breakthroughs, with real-world examples illustrating how this approach has shaped decision-making and growth within the company. This episode offers practical advice for those looking to build effective partnerships in any field. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! Enjoy! In This Episode You'll Learn:Alicia's strong relationship with Janine Pelosi, the CEO of Neat, and her decision to join Neat after a career break.The importance of not shying away from new challenges and making the most of opportunities to learn and grow.Why leaders should provide a safe space for team members to communicate and learn from their mistakes. The importance of trusting oneself and the team and being willing to take on new challenges.And much more... Resources:Connect with Alicia: Website | LinkedInConnect with Cameron: Website | LinkedInGet Cameron’s latest book – "Second in Command: Unleash the Power of Your COO"Get Cameron’s online course – Invest In Your Leaders

Transcribed - Published: 15 April 2025

In today's episode of the Second in Command podcast, Cameron is joined by Rob Follows, Chairman and Founder of STS Capital Partners.During the conversation, Rob and Cameron discuss the intricacies of selling businesses and navigating the complex world of mergers and acquisitions. They explore the challenges faced by entrepreneurs and business owners when it comes to maximizing the value of their companies and understanding the true impact of strategic advice. You'll discover the often-overlooked factors that can influence the final deal, including the role of private equity firms and traditional investment banks, and why these entities may not always align with the goals of family-owned or entrepreneurial businesses. Rob also emphasizes the importance of being strategic, cautious, and well-prepared throughout the process. From climbing the world’s tallest peaks to speaking about life planning and business value maximization, this episode provides both practical business advice and inspiring life lessons for entrepreneurs aiming for greatness. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! Enjoy! In This Episode You'll Learn:The importance of maximizing value when selling a business, especially for strategic buyers. How the 'Rembrandts in the attic' analogy explains the hidden value that strategic buyers see in a company.The challenges of working with smaller companies and the need for a certain level of business maturity.Common misconceptions about the mergers and acquisitions (M&A) process and the importance of aligning interests.The need for entrepreneurs to have a clear understanding of their required and preferred outcomes.And much more... Resources:Connect with Rob: Website | LinkedInConnect with Cameron: Website | LinkedInGet Cameron’s latest book – "Second in Command: Unleash the Power of Your COO"Get Cameron’s online course – Invest In Your Leaders

Transcribed - Published: 10 April 2025

In today's episode of the Second in Command podcast, Cameron is joined by Alon Peleg, a seasoned Israeli leader and COO of aiOla, a cutting-edge conversational AI lab.During the conversation, Cameron and Alon explore the strategic decisions behind building a high-performance company culture and scaling effectively within a competitive industry. Alon shares insights on creating an environment that empowers employees to thrive while aligning with a larger vision, emphasizing the importance of hiring the right talent, especially in leadership and technical roles. You'll gain insights into navigating the complex and often lengthy process of selling to large enterprises. Alon highlights the key tactics for successfully penetrating these organizations, including understanding internal processes, building strong relationships, and focusing on continuous engagement. Hear about the importance of establishing champions within the customer base, ensuring that product evaluations are not taken lightly, and handling the delicate balance of pushing for growth while staying true to the company's focus. This episode offers advice about being bold, embracing risks, and continuously challenging oneself in both career and life, adding a final layer of inspiration to the broader themes of growth, resilience, and the pursuit of new horizons. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! Enjoy! In This Episode You'll Learn:Why the voice will be the main user interface in the future, as well as aiOla's ability to provide accurate and quick conversational capabilities.How aiOla's digital forms can replace paper-based processes, capturing data more efficiently and accurately.The value of understanding the customer's processes and the need for a champion within the customer organization to facilitate adoption.Alon's experience in hiring a new management team, including a CTO and a director of marketing, to scale the company.And much more... Resources:Connect with Alon: Website | LinkedInConnect with Cameron: Website | LinkedInGet Cameron’s latest book – "Second in Command: Unleash the Power of Your COO"Get Cameron’s online course – Invest In Your Leaders

Transcribed - Published: 8 April 2025

In today's episode of the Second in Command podcast, Cameron discusses the intricate journey of transitioning from a hands-on business operator to a strategic owner. Discover the mindset and practical steps required for a CEO to step back from daily operations without losing the essence of their leadership. You'll learn the importance of clear communication, robust planning, and maintaining alignment within the team. Cameron offers actionable strategies for empowering a leadership team, including mentorship programs, setting up peer learning networks, and refining systems to inspect outcomes without micromanaging. He emphasizes the balance between delegation and abdication, ensuring the CEO retains strategic oversight while allowing the team to grow and succeed autonomously. Whether you’re a business leader looking to step back or an entrepreneur building sustainable systems, this episode provides a wealth of ideas to shape a thriving, self-reliant organization. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! In This Episode You'll Learn:How to prepare your team and organization for a long-term leadership transition, including leveraging strategic planning frameworks like EOS. (16:37)The importance of crafting a vivid vision to ensure continuity and alignment during and after a leadership shift. (19:02)Strategies to empower your leadership team through mentoring programs, peer learning networks, and structured support systems. (21:45)The difference between effective delegation and abdication, and how to inspect outcomes without micromanaging your team. (23:10)And much more... Resources:Connect with Cameron: Website | LinkedInGet Cameron’s latest book "Second in Command: Unleash the Power of Your COO"Get Cameron’s online course – Invest In Your Leaders

Transcribed - Published: 3 April 2025

In today's episode of The Second in Command podcast, Cameron is joined by Ryan Casey, Chief Operating Officer for The Lifestyle Investor.Ryan shares insights from an unexpected career journey that began in a surprising industry and led to expertise in sales, systems, and personal development. The conversation explores the power of structured approaches to relationship-building, professional growth, and leadership, highlighting how early experiences shaped a mindset focused on efficiency and strategic thinking.You'll learn about Ryan's pivotal career transitions, from managing multiple businesses to stepping into a leadership role within a rapidly growing organization. The conversation explores the challenges of scaling a founder-driven company, striking a balance between maintaining core values and building systems that allow for sustainable expansion.Whether you're an entrepreneur, a sales professional, or someone looking to optimize your approach to success, this episode is packed with thought-provoking lessons and actionable strategies. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! Enjoy! In This Episode You'll Learn:Ryan's experience with Orangetheory, including the challenges of marketing and generating leads during the COVID-19 pandemic. The benefits of having a founder-led company and the challenges of transitioning from a passion project to a business. The various asset classes the Lifestyle Investor covers, including private equity, credit funds, real estate, etc.Ryan's approach to marketing and learning, including joining coaching programs and masterminds to stay ahead of industry trends.And much more... Resources:Connect with Ryan: Website | LinkedInConversation with Griff Long, COO, Orangetheory FitnessConnect with Cameron: Website | LinkedInGet Cameron’s latest book – "Second in Command: Unleash the Power of Your COO"Get Cameron’s online course – Invest In Your Leaders

Transcribed - Published: 1 April 2025

In today's episode of the Second in Command podcast, Cameron takes you on an exploration of a highly exclusive global network designed for those who are second-in-command within their organizations. The vision behind this community is clear: creating a space where professionals in leadership positions can connect, collaborate, and learn from one another. With monthly events, both virtual and in-person, members get the chance to engage deeply with peers across industries, share challenges and insights, and ultimately, enhance both their personal growth and business performance.  You'll discover a dynamic environment where world-class content, real-world expertise, and a culture of accountability and support are at the forefront. Through various interactive formats, from member-led workshops to expert talks, this network fosters a unique atmosphere that encourages vulnerability, continuous learning, and strategic decision-making. This episode emphasizes the importance of developing a strong partnership between the COO and CEO, fostering trust, and ensuring a unified vision for the future. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! In This Episode You'll Learn:Why the arrival of a new COO is a significant event, with ripples affecting employees, suppliers, and the CEO's role. (1:20)The benefits of a well-executed onboarding process, building trust and understanding, and ensuring the COO can take over projects effectively. (8:20)Why COO coaching needs to focus on their strengths and areas for improvement, with CEOs coaching the areas where the COO shows skill. (17:23)The COO Alliance hosts monthly online events and two in-person events annually, including member presentations and deep discussions, with a focus on growth. (23:36)And much more... Resources:Connect with Cameron: Website | LinkedInGet Cameron’s latest book – "Second in Command: Unleash the Power of Your COO"Get Cameron’s online course – Invest In Your Leaders

Transcribed - Published: 27 March 2025

In today's episode of The Second in Command podcast, co-host Sivana Brewer is joined by Ashley John Heather, Co-Founder, President, and COO of Lumati, a wellness firm that blends evidence-based science with natural solutions.During the conversation, Ashley shares a personal and professional journey marked by rapid growth, continuous adaptation, and a deep commitment to making an impact. As Lumati's work gains traction on a national level, he reflects on the challenges of scaling a mission-driven organization while balancing personal development.Beyond business, Sivana and Ashley explore the personal side of success—what it means to carve out space for reflection, mentorship, and a well-rounded life. Ashley acknowledges the relentless pace of building something new and the effort required to reach the next level.This episode offers some thoughts on the importance of awareness, whether in business, health, or personal growth, and how small decisions can have a lasting impact. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! Enjoy! In This Episode You'll Learn:The $4 trillion healthcare industry and why a growing number of people are seeking alternatives to traditional Western medicine.Ashley's transition into health after his brother's brain injury and his frustration with the healthcare system's focus on chronic conditions.The importance of conflict and disagreements as opportunities for better decision-making and growth.The difficulty of balancing the needs of existing team members with the need to bring in new talent.And much more... Resources:Connect with Ashley: Website | LinkedInConnect with Cameron: Website | LinkedInGet Cameron’s latest book – "Second in Command: Unleash the Power of Your COO"Get Cameron’s online course – Invest In Your Leaders

Transcribed - Published: 25 March 2025

In today's episode of the Second in Command podcast, Cameron explores a pivotal leadership decision that can transform the way businesses operate, grow, and scale. Every visionary leader reaches a point where their plate is too full, their time too stretched, and their focus divided. But the key to overcoming this challenge isn't just about delegation—it's about finding the right person to step in and elevate the entire organization. You'll discover a powerful framework that helps leaders assess their strengths, pinpoint their most valuable contributions, and identify the gaps that need to be filled to create a thriving, well-balanced team.   However, bringing in the right support isn't as simple as hiring another executive. It requires deep self-awareness, a clear understanding of what drives energy and productivity, and a willingness to relinquish control in areas that may not align with a leader’s true strengths. Cameron reveals a proven system for breaking down tasks, uncovering unique abilities, and strategically redistributing responsibilities to unlock greater efficiency and momentum. This episode shows why having a trusted partner in the business—someone who balances vision with execution and provides both challenge and support—can be a game-changer. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! In This Episode You'll Learn:The importance of self-reflection for CEOs to understand their skills and needs before hiring a COO. Insights from Jim Morrisroe, CEO of 15Five, on the importance of having a reliable and supportive COO. Why a COO should be the CEO's built-in support network, handling disruptions and providing stability. Why finding the right COO can amplify and ignite the CEO's potential, leading to rapid growth and productivity.And much more... Resources:Connect with Cameron: Website | LinkedInGet Cameron’s latest book "Second in Command: Unleash the Power of Your COO"Get Cameron’s online course – Invest In Your Leaders

Transcribed - Published: 20 March 2025

In today's episode of The Second in Command podcast, Cameron is joined by Alex Dogliotti, Ph.D, Chief Human Resources Officer and Chief Operations Officer for Mindvalley.During the conversation, Alex shares insights into a groundbreaking shift reshaping the way organizations operate. He discusses how a passion-driven initiative within the company led to a powerful internal transformation, fundamentally altering workflows and redefining traditional roles. You'll hear about the challenges and opportunities that come with stepping into a leadership role during a time of significant transition. Alex reflects on the delicate balance of honoring past decisions while driving forward change, emphasizing the importance of assembling the right team. This episode serves as a testament to the power of trust, adaptability, and saying “yes” to challenges that lead to unexpected and rewarding paths. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! Enjoy! In This Episode You'll Learn:Mindvalley's transition from an educational platform to an AI-driven data company focused on personal transformation.The role of WhatsApp in company communications and the need for strategies to manage information overload.The importance of financial and product roadmaps in making decisions. Mindvalley's approach to AI training, including partnerships with LinkedIn Learning and AI authors.And much more... Resources:Connect with Alex: Website | LinkedInConnect with Cameron: Website | LinkedInGet Cameron’s latest book "Second in Command: Unleash the Power of your COO"Get Cameron’s online course – Invest In Your Leaders

Transcribed - Published: 18 March 2025