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Second in Command: The Chief Behind the Chief with Cameron Herold

Ep. 535 - Reel Axis COO Nick Dinsmoor - The Amazing Guide to Fearless Delegation That Works

Second in Command: The Chief Behind the Chief with Cameron Herold

Second in Command with Cameron Herold

Business, Management, Careers, Entrepreneurship

4.9 • 224 Ratings

🗓️ 11 December 2025

⏱️ 47 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Are you buried in the daily grind, afraid that missing one detail could wreck your team or business? Wondering how the best COOs stay energized, innovate, and avoid burnout while leading in a world that never slows down?

This episode, guest host Sivana Brewer dives deep with Nick Dinsmoor, COO of Reel Axis, a fast-growing B2B marketing powerhouse. They unravel the secrets of self-awareness, delegation, and what happens when leaders brutally prioritize. You’ll hear why letting your employees run side hustles sharpens your edge, how to ride the AI tsunami without drowning, and why radical candor—without the edge—still gets results.


If you want to stop reacting and start driving bold operational change, this conversation drops the truth you need. Listen now to discover how top COOs avoid chaos and push their teams further, faster. Tune in or risk missing out on the real breakthroughs shaping the new COO elite.


Timestamped Highlights

[00:00] – The critical habit COOs need to ignore “the noise”—and why it’s a superpower

[02:16] – Why giving back is central to culture, and how it wins business in surprising ways

[04:37] – How AI completely upended content marketing (and what agencies do differently now)

[06:15] – When radical transparency turns toxic, and the pivot that saved a team

[08:29] – Newsletters: The “outdated” tactic that’s suddenly driving explosive growth

[10:29] – The 95/5 rule: A marketer’s secret to outlasting competitors in any vertical

[21:29] – The surprising upside of having employees with side hustles

[27:07] – What ruthless prioritization actually looks like for high-performing COOs


About the Guest

Nick Dinsmoor is the Chief Operating Officer at Reel Axis, a leading B2B marketing agency specializing in buyer intent data and anonymous visitor identification. Known for his blend of financial discipline and creative strategy, Nick has helped scale Reel Axis through radical transparency, empowering culture, and a relentless focus on operational evolution.

🔗 LinkedIn | Reel Axis

Mentioned Resources


About the Co-Host

Sivana Brewer is a Fractional COO for Remote Teams and former COO at Closers.io, where she helped scale the company to multiple eight figures and built over 500+ sales teams in just 2.5 years. She specializes in leadership development, remote operations, and systems that empower teams to grow sustainably.

🔗 Connect with Sivana on LinkedIn

Important Links




The Second in Command Podcast is an original production hosted by Cameron Herold and co-hosted by Sivana Brewer. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.

Transcript

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0:00.0

You have to be very self-aware.

0:01.5

And I think this is for any CEO role, be very self-aware of what you're good at, be very self-aware of what you suck at.

0:07.7

And then also be very aware of like not everything is the most important thing.

0:11.8

And I think a lot of times why people could lose and are unable to do things with multiple things with time is because they get stuck in like the minutia.

0:20.3

You have to be very, very clear with

0:22.3

yourself, I'm just flat out going to ignore this and not in a bad way, but I'm just not going to do it

0:27.1

because it's not the most important thing. And I think at our level, if you're at a leadership

0:30.8

level, whether it be a CMO or C, whatever C level you are, you have to be able to be sometimes be callous and say,

0:39.7

I know you, this is Asper, I know this is a task, but I'm not going to do it.

0:48.3

Welcome to the Second in Command podcast, produced by the CIO Alliance and brought to you by its founder, Cameron Harold. In the Second in Command podcast, produced by the COO Alliance, and brought you by its founder, Cameron Harold.

0:56.3

In the Second in Command podcast, we talked to top COOs who share the insights, strategies,

1:01.9

and tactics that made them the chief behind the chief.

1:05.0

And now here's your co-host, former COO of a multi-eight-figure remote company and alumni member of the CIO Alliance, Savannah Brewer.

1:21.2

Today on the Second in Command podcast, we are joined by Nick Dinsmore, the CEO of Real Access,

1:29.4

a fast-growing B2B marketing company,

1:35.3

helping clients harness buyer intent data and anonymous visitor identification technology.

1:40.5

With a background that bridges finance and strategic marketing, Nick brings a deeply analytical approach to operational leadership.

1:42.7

He's also a podcast host himself. So we found

1:45.8

ourselves absolutely flowing and deeply energized by this conversation. We talk about the unexpected

1:52.5

value of employees with side hustles, the 95-5 rule that's reshaping how marketers approach

1:58.6

content, and how leaders can stay tapped into other

2:02.3

departments even when it's outside the zone of genius. Nick also shares why newsletters still

...

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