Ep. 575 - Trevanna Tracks COO Selina Meere - How to Energize Culture and Deliver Reliable Results
Second in Command: The Chief Behind the Chief with Cameron Herold
Second in Command with Cameron Herold
4.9 • 225 Ratings
🗓️ 30 April 2026
⏱️ 45 minutes
🧾️ Download transcript
Summary
Ever wondered why one song can instantly give you chills… while another makes you feel nothing at all?
In this episode, Selina Meere, COO of Trevanna Tracks, pulls back the curtain on the invisible system behind the music you feel in films, ads, and media. From navigating complex rights and scaling music operations for global brands to leading without a playbook, this conversation dives deep into what it really takes to operate at the intersection of creativity, technology, and leadership.
They explore the realities of being a COO, managing elite teams, making high-stakes decisions, and building trust in environments where there are no clear answers.
If you want to understand how world-class operators think, lead, and execute under pressure, don’t wait. The cost of staying reactive instead of strategic is too high. Hit play now for insights you won’t hear anywhere else.
Timestamped Highlights
[00:00] – The hidden force behind why certain songs instantly trigger emotion in movies and ads
[02:14] – Why music licensing became exponentially more complex, and what most people don’t realize
[04:21] – The “Excel breaking point” that led to building a completely new category in media
[06:37] – From book publishing to COO, the unexpected career pivot that changed everything
[11:00] – The moment she had to learn DevOps, Agile, and engineering… from scratch
[13:40] – The leadership mistake most companies make during major internal transformations
[17:11] – How top teams actually prioritize when every client thinks their request is urgent
[19:01] – The hardest part of being a COO, and why there’s no such thing as a playbook
[28:12] – The real way to build confidence when making big, high-risk decisions
[31:54] – Why asking questions can quietly destroy trust, and how to fix it
About the Guest
Selina Meere is the COO of Trevanna Tracks, a pioneering music rights and workflow platform serving some of the largest media and entertainment companies in the world. With a background in publishing and PR, she has built a career partnering closely with founders to scale businesses, optimize operations, and drive growth across industries. Known for her adaptability and strategic thinking, Selina specializes in leading high-performance teams in complex, fast-evolving environments.
Mentioned Resources
- Chief (Women’s Executive Network)
- Random House
- Warner (client reference)
- Apple (client reference)
- Leila Hormozi
- Alex Hormozi
About the Co-Host
Sivana Brewer is a Fractional COO for Remote Teams and former COO at Closers.io, where she helped scale the company to multiple eight figures and built over 500+ sales teams in just 2.5 years. She specializes in leadership development, remote operations, and systems that empower teams to grow sustainably.
🔗 Connect with Sivana on LinkedIn
Important Links
- Connect with Cameron: Website | LinkedIn
- Explore the COO Alliance - The World’s Leading Community for Seconds in Command
- Get Cameron’s book: Second in Command: Unleash the Power of Your COO Book
- Take his course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)
- Chat or video call with AI Cameron via Delphi
The Second in Command Podcast is an original production hosted by Cameron Herold. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.
Sponsored by
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Transcript
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| 0:00.0 | that everyone understands that I'm paying close attention, even if I'm not in a meeting. I hear |
| 0:05.7 | enough about what happened in it and I take the time to really try and grasp like, okay, |
| 0:12.0 | what was happening? What's been happening? What's the through line from all of these comments that |
| 0:17.2 | have been dropped? Like, what do we need to to address and, you know, doing it in a way |
| 0:22.2 | where everyone or at least, you know, key people feel heard. And, you know, trust is, is not easy. |
| 0:30.2 | Like I said, especially in a team where everyone is very, very, very good at what they do. |
| 0:39.3 | Welcome to the Second in Command podcast, produced by the COO Alliance and brought to you by |
| 0:45.2 | its founder, Cameron Harold. In the Second in Command podcast, we talked to top COOs who share |
| 0:51.5 | the insights, strategies, and tactics that made them the chief behind the chief. |
| 0:56.2 | And now here's your co-host, former COO of a multi-eight-figure remote company and alumni member |
| 1:02.3 | of the COO Alliance, Savannah Brewer. |
| 1:08.4 | Today's guest is Selena Muir, the chief operating officer of Trivanna Tracks, where she spent the last four years helping scale a founder-like company with clarity, discipline, and momentum. |
| 1:19.6 | Selina brings over 20 years of experience across technology, media, fintech, and entertainment, leading operations, marketing, and business development, |
| 1:29.3 | and building enterprise partnerships with some of the world's most recognized brands. |
| 1:33.3 | What makes Selena exceptional as a second in command is her ability to zoom out to the big picture |
| 1:38.3 | while simultaneously solving for the details that actually move the business forward. |
| 1:42.3 | In this conversation, we get into why gaining true context is essential for making high stakes decisions, how to build trust |
| 1:49.4 | with your CEO and your team so you can confidently take big swings, and what it really takes |
| 1:55.1 | to work with the team of rock stars while keeping the organization lean, focused, and high-performing. |
| 2:00.2 | If you're a CEO or operator who wants to lead with judgment, build trust at the highest |
| 2:05.7 | levels, and do more with less, this episode is for you. |
| 2:09.6 | Let's dive in. |
... |
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