Code Story: Insights from Startup Tech Leaders

Brandon Card has always been involved in sports. In High School, he was a 3 sport athlete and still plays today, along side working out, doing yoga and pilates. He's heavily interested in holistic healing and alternative medicine, mentioning a big interest in quantum frequency healing, using the sun and ocean to add voltage to the body. He has also started a foundation around mental health, as sadly, he lost his co-founder to suicide, and wishes to remove the stigma from the mental health conversation.Brandon and his co-founder realized that all software platforms around contracts were directed towards lawyers - not towards finance. This was mind blowing, as negotiations are mostly finance driven, not based on the paragraphs of legal jargon. Brandon wanted to build something to serve this need.This is the creation story of Terzo.SponsorsIncogniNordProtectVentionCodeCrafters helps you become a better engineer by building real-world, production-grade projects. Learn hands-on by creating your own Git, Redis, HTTP server, SQLite, or DNS server from scratch. Sign up for free today using this link and enjoy 40% off.Full ScalePaddle.comSema SoftwarePropelAuthPostmanMeilisearchLinkshttps://terzo.ai/https://www.linkedin.com/in/brandonrcard Our Sponsors: * Check out Incogni: https://incogni.com/codestory * Check out NordProtect: https://nordprotect.com/codestory Support this podcast at — https://redcircle.com/code-story-insights-from-startup-tech-leaders/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Transcribed - Published: 23 December 2025

Juan DeAngulo was born and raised in South America - then eventually, came to the status in 2017 for college to play Tennis. He kept playing throughout college and into his 40's, at which point he switched to golf and never picked up a racket again. He's been married for 25 years, with 2 older kids - one in law school, and one studying software development. As a family, they enjoy comedy, which funny enough was an acquired taste for Juan. They also love being outdoors, anywhere they can get out and about.At a prior company, Juan and his team created proprietary algorithms to intelligently predict and tie revenue. These models were based on tried and true processes. While Juan was obtaining an advanced degree at Harvard, his current venture was incubated around predictive revenue, and these algorithms.This is the creation story of Inselligence.SponsorsIncogniNordProtectVentionCodeCrafters helps you become a better engineer by building real-world, production-grade projects. Learn hands-on by creating your own Git, Redis, HTTP server, SQLite, or DNS server from scratch. Sign up for free today using this link and enjoy 40% off.Full ScalePaddle.comSema SoftwarePropelAuthPostmanMeilisearchLinkshttps://inselligence.com/https://www.linkedin.com/in/juandeangulo/ Our Sponsors: * Check out Incogni: https://incogni.com/codestory * Check out NordProtect: https://nordprotect.com/codestory Support this podcast at — https://redcircle.com/code-story-insights-from-startup-tech-leaders/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Transcribed - Published: 18 December 2025

Today, we are continuing our series, entitled Developer Chats - hearing from the large scale system builders themselves.In this episode, we are talking with Petr Petrenko, Senior PHP Backend Engineer at Bumble. Petr will take us through his developer journey, in working on large scale backends, managing the tension between stability and innovation, and designing systems to interact with culturally different economies.QuestionsYou’ve worked on large-scale backends that serve millions of users. At what point do systems start to outgrow the teams that built them?At some point, every mature backend reaches a stage where rewriting is no longer realistic. How do you recognize when a system has crossed that line, and what’s the right way to handle it?There’s always this tension between stability and innovation. How do you decide when a system needs refactoring versus when you just need to live with the technical debt?Let’s talk about the human side of legacy systems — what have you learned about culture, documentation, and knowledge transfer that keeps old systems alive and reliable?You’ve also built and maintained complex payment systems for global users. What’s something most engineers underestimate about cross-border transactions?When you’re designing systems that deal with different currencies, laws, and tax regulations, how do you balance the technical with the ethical — for example, user privacy or data sovereignty?For engineers listening who want to build something durable — not just fast — what advice would you give about writing code that will still make sense years from now?One of your most impressive projects is a high-performance image-matching system you built yourself, capable of scanning tens of millions of images with sub-second results. Can you walk us through the moment you realized you needed to redesign the system — and what engineering choices made that level of performance possible?You’ve also worked on billing systems and fraud mitigation at scale. Was there ever a moment when you had to choose between a technically “clean” solution and a solution that better protected users or the business? How did you make that call?SponsorsIncogniNordProtectVentionCodeCrafters helps you become a better engineer by building real-world, production-grade projects. Learn hands-on by creating your own Git, Redis, HTTP server, SQLite, or DNS server from scratch. Sign up for free today using this link and enjoy 40% off.Full ScalePaddle.comSema SoftwarePropelAuthPostmanMeilisearchLinkshttps://www.bumble.com/https://www.linkedin.com/in/petr-petrenko-006534150/ Our Sponsors: * Check out Incogni: https://incogni.com/codestory * Check out NordProtect: https://nordprotect.com/codestory Support this podcast at — https://redcircle.com/code-story-insights-from-startup-tech-leaders/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Transcribed - Published: 17 December 2025

Sarah Lucena lives in San Francisco, and starts here day at 4:30 am to lead her LATAM team. She's originally from Brazil, born and raised on the north east side of the country. She studied in South Paulo, and spent 5 years in Uruguay, which was a huge influence in her career today. Outside of tech, she is a big cat lover, having 2 at her home. When it comes to Brazil, she recommends people visiting Rio, which condenses everything good about Brazil into one city.In the past, Sarah felt empty at her job. In other words, she was not happy with the legacy she was leaving. She built her team many times over, but was not able to create a team with the chemistry she was looking for. And the solutions for recruiting were supremely focused on the wrong signals for these types of connections.This is the creation story of Mappa.SponsorsIncogniNordProtectVentionCodeCrafters helps you become a better engineer by building real-world, production-grade projects. Learn hands-on by creating your own Git, Redis, HTTP server, SQLite, or DNS server from scratch. Sign up for free today using this link and enjoy 40% off.Full ScalePaddle.comSema SoftwarePropelAuthPostmanMeilisearchLinkshttps://mappa.ai/https://www.linkedin.com/in/sarahaluc/ Our Sponsors: * Check out Incogni: https://incogni.com/codestory * Check out NordProtect: https://nordprotect.com/codestory Support this podcast at — https://redcircle.com/code-story-insights-from-startup-tech-leaders/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Transcribed - Published: 16 December 2025

Tucker Calloway grew up in Alamo, California, in the Easy Bay Area. And has returned to that area to raise his family - 25-30 minutes outside of the San Francisco area. He studied computer science at Cal, but eventually moved into sales engineering - and then sales. But outside of tech, he is married with 2 kids - one in college, and one in the latter years of high school. There is lots of change going on his family's life right now, but Tucker finds time to do woodworking and build his own cabinets.Ten years ago, a couple of co-founders built a solution to make log management easier for developers. Tucker joined that company in the past, and observed the dynamics of the industry and the company. They all decided that to take the business of the next level, they needed to change the physics of observability.This is the creation story of Mezmo.SponsorsIncogniNordProtectVentionCodeCrafters helps you become a better engineer by building real-world, production-grade projects. Learn hands-on by creating your own Git, Redis, HTTP server, SQLite, or DNS server from scratch. Sign up for free today using this link and enjoy 40% off.Full ScalePaddle.comSema SoftwarePropelAuthPostmanMeilisearchLinkshttps://www.mezmo.com/https://www.linkedin.com/in/tucker-callaway-9310171/ Our Sponsors: * Check out Incogni: https://incogni.com/codestory * Check out NordProtect: https://nordprotect.com/codestory Support this podcast at — https://redcircle.com/code-story-insights-from-startup-tech-leaders/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Transcribed - Published: 11 December 2025

Hojjat Jafarpour lives with his family in California. He got his PhD in databases and data streaming, back when the landscape was different and data streaming wasn't "cool" yet. He was an early member at Confluent, but also spent time at Quantcast, Informatica, and NEC Labs. Outside of tech, he has a family with young kids. He enjoys traveling, and can't wait until the kids are old enough to take on big trips.Hojjat joined Confluent in their early days. He was on a project that built out kSQL, which was a key cornerstone of Confluent. As these were the early days of stream processing, he started to think about ways to make it easier - to make this sort of tech available without all the infrastructure.This is the creation story of DeltaStream.SponsorsIncogniNordProtectVentionCodeCrafters helps you become a better engineer by building real-world, production-grade projects. Learn hands-on by creating your own Git, Redis, HTTP server, SQLite, or DNS server from scratch. Sign up for free today using this link and enjoy 40% off.Full ScalePaddle.comSema SoftwarePropelAuthPostmanMeilisearchLinkshttps://www.deltastream.io/https://www.linkedin.com/in/hojjatjafarpour/ Our Sponsors: * Check out Incogni: https://incogni.com/codestory * Check out NordProtect: https://nordprotect.com/codestory Support this podcast at — https://redcircle.com/code-story-insights-from-startup-tech-leaders/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Transcribed - Published: 9 December 2025

Today, we are kicking off a new series, entitled Developer Chats - hearing from the large scale system builders themselves.In this episode, we are talking with Svyatoslav Babinets, Engineering Manager at Meta. Svyatoslav helps to illuminate teh approaches he takes when building larger scale systems, connecting millions of users, and motivating users and developers alike.QuestionsYou’ve worked on everything from large-scale multiplayer worlds to social technologies that power digital presence — how did that journey shape the way you think about engineering today?You’ve worked on systems that connect millions of users across different platforms and products. How do you design architecture that supports high development velocity in large teams while still delivering experiences that delight users?In your experience, what helps large companies move faster without sacrificing quality? Can you share how approaches like Virtual mission squad enable cross-functional collaboration across different disciplines and tech stacks?As systems and teams grow, platform solutions often become the glue that holds everything together. How do you approach designing and implementing platform architecture that supports autonomy while keeping the whole ecosystem consistent?From your experience, where do culture and infrastructure intersect? What kinds of engineering decisions are really decisions about trust, not technology?You’ve worked both in games and in metaverse projects. What do these worlds teach us about building systems that feel alive — where motion, identity, and emotion all need to synchronize?Large-scale systems evolve constantly. How do you design for long-term adaptability — ensuring that architecture remains flexible and scalable as product and user demands grow?Looking ahead, how do you see the future of human–digital interaction? What should the next generation of engineers focus on — performance, presence, or empathy? LInkshttps://www.meta.com/https://www.linkedin.com/in/svyatoslav-babinets-42b826137/ Our Sponsors: * Check out Incogni: https://incogni.com/codestory * Check out NordProtect: https://nordprotect.com/codestory Support this podcast at — https://redcircle.com/code-story-insights-from-startup-tech-leaders/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Transcribed - Published: 8 December 2025

Spriha Baruah Tucker has spent time in a number of places - growing up in India, attending boarding school in Singapore, and now living in San Francisco. She spent many years at Google, before founding her own startup called Aviator. Outside of tech, she really likes music, having a soft spot in her heart for Bollywood, but really digging into the jazz world these days. She enjoys the guilty pleasure of trashy romance TV, and tends to travel to get the best food - her favorite being Nashville.Spriha was a founder at Aviator, and was made aware of her current company while serving her customers. He noticed that all of her customers who used this platform absolutely adored it, to the tune of making infomercials for the platform. She reached out to the founder to let him know... and the rest is history.This is Spriha's creation story at Buildkite.SponsorsIncogniNordProtectVentionCodeCrafters helps you become a better engineer by building real-world, production-grade projects. Learn hands-on by creating your own Git, Redis, HTTP server, SQLite, or DNS server from scratch. Sign up for free today using this link and enjoy 40% off.Full ScalePaddle.comSema SoftwarePropelAuthPostmanMeilisearchLinkshttps://buildkite.com/https://www.aviator.co/https://www.linkedin.com/in/spriha-tucker/ Our Sponsors: * Check out Incogni: https://incogni.com/codestory * Check out NordProtect: https://nordprotect.com/codestory Support this podcast at — https://redcircle.com/code-story-insights-from-startup-tech-leaders/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Transcribed - Published: 5 December 2025

Gajus Kuizinas lives in Mexico City, and travels between there, New York and San Francisco. He had a non-traditional upbringing for an engineer, as all of his family were into the arts - so he had to make his own way. He started in Lithuania, and eventually was recruiting to setup computers and networks for dating platforms. Eventually, he got into freelancing, and started his first startup in the UK. Outside of tech, he has a garden, which doubles as an ecosystem for his free roaming hedgehog and bunny.Gajus started to think about the arc of becoming a freelancer. He realized that everyone who goes through a journey as a freelancer feels like a cog in the machine, and falls off the marketplaces out there. He realized that there was a massive vacuum and gap in the internet for these folks that needed to be filled.This is the creation story of Contra.SponsorsIncogniNordProtectVentionCodeCrafters helps you become a better engineer by building real-world, production-grade projects. Learn hands-on by creating your own Git, Redis, HTTP server, SQLite, or DNS server from scratch. Sign up for free today using this link and enjoy 40% off.Full ScalePaddle.comSema SoftwarePropelAuthPostmanMeilisearchLinkshttps://contra.com/https://www.linkedin.com/in/gajus/ Our Sponsors: * Check out Incogni: https://incogni.com/codestory * Check out NordProtect: https://nordprotect.com/codestory Support this podcast at — https://redcircle.com/code-story-insights-from-startup-tech-leaders/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Transcribed - Published: 4 December 2025

Today, we are dropping our final episode in the series "The Railsware Way", sponsored by our good friends at Railsware. Railsware is a leading product studio with two main focuses - services and products. They have created amazing products like Mailtrap, Coupler and TitanApps, while also partnering with teams like Calendly and Bright Bytes. They deliver amazing products, and have happy customers to prove it.In this series, we are digging into the company's methods around product engineering and development. In particular, we will cover relevant topics to not only highlight their expertise, but to educate you on industry trends alongside their experience.In today's episode, we are speaking with Oleksii Ianchuk, Product Lead at Railsware, specifically for Mailtrap. Thought he doesn't like to limit his activities to product development, Oleksii has spent six years in product and project management, and is keen on searching for insights and putting them to work, as well as gauging the effects of his input.Questions:The story of Mailtrap starts with accidentally sending test emails to real users in 2011. How did Mailtrap evolve from an internal "fail" to a platform serving hundreds of thousands of users? How did that mistake spark the creation of Mailtrap, and what lessons did you learn about turning problems into opportunities?What made you decide to expand from email testing into Email API/SMTP delivery - and why was it harder than expected? What specific challenges around deliverability, spam fighting, and infrastructure caught you off guard?Can you walk us through the "splitting the product" mistake and its long-term consequences? Your team decided to separate testing and sending into different repositories and isolated VPC projects. What seemed like a good engineering decision at the time - how did this create problems as you scaled, and what would you do differently?You spent a year struggling with Redshift before switching to Elasticsearch - what did that teach you about technology decisions? You ran tests, evaluated alternatives, and still picked the wrong database for your use case. How do you balance thorough research with the reality that you can't always predict what will work until you're in production?When do you buy external expertise versus rely on your internal team? How do you decide when to hire outside knowledge, and how do you find the right consultants for niche problems?Why didn't existing Mailtrap users immediately adopt the Email API/SMTP feature, and what did that teach you?You expected current users to quickly transition to the new sending functionality. What did you learn about switching costs, user perception, and the challenge of changing how people think about your product?What business insights around deliverability, spam prevention, and compliance surprised you most?Email delivery isn't just about infrastructure - there's a whole ecosystem of postmasters, anti-spam systems, and compliance requirements. What aspects of this business were most unexpected, and how did they shape your product strategy?Looking at Mailtrap's 13-year journey, what's your philosophy on "failing fast" versus "building solid foundations"?Linkshttps://railsware.com/https://www.linkedin.com/in/yanch/ Our Sponsors: * Check out Incogni: https://incogni.com/codestory * Check out NordProtect: https://nordprotect.com/codestory Support this podcast at — https://redcircle.com/code-story-insights-from-startup-tech-leaders/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Transcribed - Published: 3 December 2025

Raj Dosanjh grew up in Coventry, which he calls the Detroit of the UK. He still enjoys following the football team, and hopes they rejuvenate the city some. He eventually left for University and moved to London. He likes to dig into how people think and how things are built. Outside of tech, he is engaged to be married in 2026. As such, he has recently taking up physical training - which results in a lot of working out, and meals filled with chicken.In the past, Raj's now co-founder reached out to him, post shutting the doors on his prior startup. After they had felt out the market to see if a solution for billing could fit, they moved forward and eventually started enabling revenue streams for AI agents.This is the creation of Paid.SponsorsIncogniNordProtectVentionCodeCrafters helps you become a better engineer by building real-world, production-grade projects. Learn hands-on by creating your own Git, Redis, HTTP server, SQLite, or DNS server from scratch. Sign up for free today using this link and enjoy 40% off.Full ScalePaddle.comSema SoftwarePropelAuthPostmanMeilisearchLinkshttps://paid.ai/https://www.linkedin.com/in/rdosanjh/ Our Sponsors: * Check out Incogni: https://incogni.com/codestory * Check out NordProtect: https://nordprotect.com/codestory Support this podcast at — https://redcircle.com/code-story-insights-from-startup-tech-leaders/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Transcribed - Published: 2 December 2025

Emmanuel Straschnov grew up in rural France, which is interestingly enough where he started doing computer stuff (he mentioned there wasn't much else to do in the 90's). He grew up sailing, as he lived next to the shore in Normandy. He never really thought he would end up coding, but after obtaining his MBA, he ended up doing just that. Outside of tech, he is married with 2 children. He mentions that most of his hobby time is devoted to them, but on occasion, he likes to travel, continue sailing, and to sing.Many years ago, Emmanuel noticed that there were a lot of people searching for technical founders, and using services to find technical founders. He thought this to be wrong, as many people have product ideas and just need a product to help them build it... so, he created something just for them.This is the creation story of Bubble.SponsorsIncogniNordProtectVentionCodeCrafters helps you become a better engineer by building real-world, production-grade projects. Learn hands-on by creating your own Git, Redis, HTTP server, SQLite, or DNS server from scratch. Sign up for free today using this link and enjoy 40% off.Full ScalePaddle.comSema SoftwarePropelAuthPostmanMeilisearch Linkshttps://bubble.io/https://www.linkedin.com/in/straschnov/ Our Sponsors: * Check out Incogni: https://incogni.com/codestory * Check out NordProtect: https://nordprotect.com/codestory Support this podcast at — https://redcircle.com/code-story-insights-from-startup-tech-leaders/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Transcribed - Published: 25 November 2025

Today, we have a special guest on the podcast, Kate Lowry, CEO coach, author and comedian. She is a long time startup founder, spent time in VC, is leading a values driven coaching and advising firm called Scaleheart, and recently, just published a book. The title of the book is Unbreakable: How to Thrive Under Fear-Based Leaders, and is a tactical guide to help smart, caring people get unstuck to they thrive under fear based leadership.In our conversation today, Kate is going to enlighten us on what fear based leadership is, how to use the predictability of fear based leaders to your advantage, and why its having (another) moment in the tech ecosystem today.Questions:Tell me about your startup journey as a serial founder.You've been around the block in the tech industry. From your vantage point in startups, big tech, and VC, why is this new leadership style hitting now?How does this type of culture show up in startups, versus larger companies like Meta?How does it manifest in investing?Why is fear-based leadership antithetical to innovation?If it's so bad for innovation, why do people keep choosing it anyway?What makes leaders like this so predictable?How can people use that predictability to their advantage?How has the type of issues you work on with your CEOs changed as this leadership style comes into vogue?What are the most common ways that you help founders in your coaching practice?What are three ways CEOs can make sure fear-based leadership doesn't take root in their corner of the tech ecosystem?How has the AI boom affected all of this?Linkshttps://www.katelowry.com/https://www.scaleheart.co/https://www.linkedin.com/in/katherinejlowry/https://a.co/d/bwmLGAS Our Sponsors: * Check out Incogni: https://incogni.com/codestory * Check out NordVPN: https://nordprotect.com/codestory Support this podcast at — https://redcircle.com/code-story-insights-from-startup-tech-leaders/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Transcribed - Published: 20 November 2025

Today, we are another episode in our series, sponsored by our good friends at Railsware. Railsware is a leading product studio with two main focuses - services and products. They have created amazing products like Mailtrap, Coupler and TitanApps, while also partnering with teams like Calendly and Bright Bytes. They deliver amazing products, and have happy customers to prove it.In this series, we are digging into the company's methods around product engineering and development. In particular, we will cover relevant topics to not only highlight their expertise, but to educate you on industry trends alongside their experience.In today's episode, we are chatting with Julia Starun, Product Director at Railsware with over 17 years of experience in product management, business process automation and optimization. Julia will share her insights into where an MBA helps you manage a product team - and where it doesn't.Questions:What was your story before MBA, and what motivated your decision to pursue it?What real-world gaps between MBA theory and product management practices did you discover at Railsware?Does MBA training help with the "people management" side of leading product teams?How can the tools and frameworks you learned during your MBA help with uncertainty – or overcomplicate things – when creating products?How does understanding "business stuff" – like P&L, unit economics, financial modeling, etc. – change how you approach product decisions?Does MBA business strategy training help product managers think beyond features to market positioning?For someone already managing product teams, when does pursuing an MBA make sense versus other learning paths?What's your biggest surprise about how MBA education did (or didn't) change the way you approach the realities of product team leadership?Linkshttps://railsware.com/https://www.linkedin.com/in/julia-starun/ Our Sponsors: * Check out Incogni: https://incogni.com/codestory * Check out NordVPN: https://nordprotect.com/codestory Support this podcast at — https://redcircle.com/code-story-insights-from-startup-tech-leaders/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Transcribed - Published: 19 November 2025

Marco Rodrigues was born and raised in Canada, but now lives in the Bay Area. His tech genesis was around the time when the internet came out, when he spent an entire summer indoors, worrying his mother. He eventually attended university in Toronto, and went to work for Juniper Networks. Past that, he went towards the startup world - running product teams, and taking part in the ownership and selling of solutions and service offerings. Outside of tech, he is married with twin girls in the Naval Cadet Core. He is a big hockey nut, rooting for the Edmonton Oilers, and enjoys taking his kids to hockey rinks all over the world.Marco spent many years watching his teams drown in data and tooling. The situations were more complex, but the outcomes weren't getting better. He started to consider the advent of AI, and asked the question - how do we solve these sorts of problems with an agentic SOC platform?This is the creation story of Exaforce.SponsorsIncogniNordProtectVentionCodeCrafters helps you become a better engineer by building real-world, production-grade projects. Learn hands-on by creating your own Git, Redis, HTTP server, SQLite, or DNS server from scratch. Sign up for free today using this link and enjoy 40% off.Full ScalePaddle.comSema SoftwarePropelAuthPostmanMeilisearchLinkshttps://www.exaforce.com/https://www.linkedin.com/in/marcorodrigues1/ Our Sponsors: * Check out Incogni: https://incogni.com/codestory * Check out NordVPN: https://nordprotect.com/codestory Support this podcast at — https://redcircle.com/code-story-insights-from-startup-tech-leaders/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Transcribed - Published: 18 November 2025

Today, we have a special episode correlated with Fraud awareness week, and brought to you by our friends at SEON - the command center for fraud prevention and AML compliance. SEON connects first party data signals to show you what other solutions can't - by enriching data, understanding context, and taking action from one place... to prevent fraud.In this episode, we are talking with Husnain "HB" Bajwa, SVP of Product & Risk Solutions. He has been a fraud and risk leader for 30+ years, and leads innovation in fraud prevention and compliance at SEON. HB is going to touch on important topics in the fraud detection and prevention space, such as AI, regulatory pressures, and the perspectives of startups that can get them into trouble.Questions:You’ve spent a lot of time in the world of fraud and compliance. What first drew you to solving these kinds of problems?Startups often focus on growth first and worry about fraud later. What’s the hidden risk in that mindset?Why do you believe fraud prevention and AML compliance are converging, and what are the benefits of them living in the same system?AI gets talked about a lot, but in your view, what are the real, practical ways it’s improving fraud and AML work today?We’re seeing more regulatory pressure globally. How can organizations prepare for 2026 to ensure they are taking a risk-based approach to compliance?I know your team’s been working on some big innovations, including a new compliance suite built on top of your fraud prevention stack and new AI-driven tools. How are these helping investigators connect the dots faster and uncover hidden relationships, especially when it comes to complex cases?What advice would you give to early-stage startups that might think they’re ‘too small’ to be targeted by fraudsters?Linkshttps://seon.io/https://www.linkedin.com/in/hbajwa/ Our Sponsors: * Check out Incogni: https://incogni.com/codestory * Check out NordVPN: https://nordprotect.com/codestory Support this podcast at — https://redcircle.com/code-story-insights-from-startup-tech-leaders/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Transcribed - Published: 17 November 2025

Praveen Ghanta recently turned 47 and started to look at the things he wanted to do - but potentially couldn't do in the future. He's married with 3 teenage kids, and has been into running for quite some time. So much so, that he attempted to run a 5 minute mile... and almost made it. Also, he recently signed up for soccer classes, after having been beat by some eighth grade kids, who helped him realize he needed training in his ball handling skills.In his prior startup, Praveen and his team stumbled upon a new approach to hiring that fueled the building of this startup, all the way through exit. After that success, he decided to make this approach available to others, and form a business around this very thing - fractional talent for your startup.This is the creation story of Fraction and DevHawk.SponsorsVentionCodeCrafters helps you become a better engineer by building real-world, production-grade projects. Learn hands-on by creating your own Git, Redis, HTTP server, SQLite, or DNS server from scratch. Sign up for free today using this link and enjoy 40% off.Full ScalePaddle.comSema SoftwarePropelAuthPostmanMeilisearchLinkshttps://www.hirefraction.com/https://www.devhawk.ai/https://www.linkedin.com/in/pghanta/ Support this podcast at — https://redcircle.com/code-story-insights-from-startup-tech-leaders/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Transcribed - Published: 13 November 2025

Today, we are another episode in our series, sponsored by our good friends at Railsware. Railsware is a leading product studio with two main focuses - services and products. They have created amazing products like Mailtrap, Coupler and TitanApps, while also partnering with teams like Calendly and Bright Bytes. They deliver amazing products, and have happy customers to prove it.In this series, we are digging into the company's methods around product engineering and development. In particular, we will cover relevant topics to not only highlight their expertise, but to educate you on industry trends alongside their experience.In today's episode, we are speaking with Nika Tamayo Flores, Product Lead at Railsware, specifically for the Coupler product. She's been leading complex data-driven products for over eight years, and will enlighten us on conversational analytics, and how they can change a data focused product.Questions:Before we jump to the topic, let’s define what exactly conversational analytics is. How does it differ from traditional dashboard-based data analysis?You’ve been integrating AI capacities into Coupler, Railsware’s product focused on data analytics. How would you describe data analytics in pre-AI and AI era?What were the key challenges to embedding conversational analytics into Coupler?And what’s the result? You’ve already released AI Insights – how do they transform user experience for data exploration?How do you ensure conversational analytics provides accurate and reliable insights?How does conversational analytics change who can be a "data user" in an organization?What's the learning curve like for organizations adopting conversational analytics?Where do you see conversational analytics heading - will it eventually replace traditional BI tools, or complement them?Linkshttps://railsware.com/https://www.linkedin.com/in/veronica-tamayo-flores/https://coupler.io Support this podcast at — https://redcircle.com/code-story-insights-from-startup-tech-leaders/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Transcribed - Published: 12 November 2025

Chris Wallis lives in London, and grew up on a farm in the UK. He was the kid running around the countryside climbing trees - until his parents bought a computer when he was 15. Past that point, he didn't leave the house much, learning to code and digging into ethical hacking. Outside of tech, he is into tennis, swimming, alpine skiing and surfing. He finds himself in phases with these sports, and rotates them often.In the past, Chris was an ethical hacker, and spent a long time busting into big name systems. Eventually, he moved into one of those companies - and he realized that the tooling out there to discover attack surface weaknesses were lagging. He decided to build a platform that got the job done.This is the creation story of Intruder.SponsorsVentionCodeCrafters helps you become a better engineer by building real-world, production-grade projects. Learn hands-on by creating your own Git, Redis, HTTP server, SQLite, or DNS server from scratch. Sign up for free today using this link and enjoy 40% off.Full ScalePaddle.comSema SoftwarePropelAuthPostmanMeilisearchLinkshttps://www.intruder.io/https://www.linkedin.com/in/chris-wallis/ Support this podcast at — https://redcircle.com/code-story-insights-from-startup-tech-leaders/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Transcribed - Published: 11 November 2025

Erez Druk grew up in Israel, but has been in the Bay Area for many years. He has a common theme in his life of obsessing over his current thing. In the 4th grade it was the saxophone, and later on it was being Israel's board game champion, and then - he became obsessed with startups. Outside of tech, he is married and expecting his first child. He's into exercising, reading and coffee. His favorite is going to a coffee shop with his wife, and having a cappuccino and a pastry - but at home, he leans towards his aeropress.Eight years ago, Erez met his wife who was heading into medical school. He got to see first hand how folks in the healthcare system work, and how hard their jobs are. After wrapping up his prior startup, he started down the path of building a solution that improved the lives of these clinicians.This is the creation story of Freed.SponsorsVentionCodeCrafters helps you become a better engineer by building real-world, production-grade projects. Learn hands-on by creating your own Git, Redis, HTTP server, SQLite, or DNS server from scratch. Sign up for free today using this link and enjoy 40% off.Full ScalePaddle.comSema SoftwarePropelAuthPostmanMeilisearchLinkshttps://www.getfreed.ai/https://www.linkedin.com/in/drukerez/ Support this podcast at — https://redcircle.com/code-story-insights-from-startup-tech-leaders/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Transcribed - Published: 6 November 2025

Today, we are another episode in our series, sponsored by our good friends at Railsware. Railsware is a leading product studio with two main focuses - services and products. They have created amazing products like Mailtrap, Coupler and TitanApps, while also partnering with teams like Calendly and Bright Bytes. They deliver amazing products, and have happy customers to prove it.In this series, we are digging into the company's methods around product engineering and development. In particular, we will cover relevant topics to not only highlight their expertise, but to educate you on industry trends alongside their experience.In today's episode, we are talking again with Sergiy Korolov, Co-CEO of Railsware and Co-founder of Mailtrap. In my conversation with Sergiy, we dive into how Railsware delivers value - not just features - by following their BRIDGeS framework, enabling their team to focus on value delivery.Questions:Railsware is proud of its product development approaches, so let’s pave the way to our topic through one of your prominent cases. In its early days, Calendly reached out to you to deliver their product – with a tight budget and a large set of requirements. You’ve said earlier that several of those initial expected features remained unfulfilled. This leads me to the question: to you, what's the difference between shipping features and delivering value, and why do so many product teams get this wrong?You’ve been working on several client products, as well as on Railsware’s own. How do you identify what "value" actually means for different stakeholders?Railsware is known for its BRIDGeS framework, a useful tool to bring the team on the same page and set the product process straight. Can you walk us through the BRIDGeS framework and how it helps teams focus on value delivery?What role does user research and validation play in the BRIDGeS approach?Can you share a specific example where applying BRIDGeS helped a team pivot from building the wrong features to delivering real value?What's the biggest challenge teams face when transitioning from feature delivery to value delivery?Linkshttps://railsware.com/https://www.linkedin.com/in/sergiykorolov/https://railsware.com/bridges-framework/https://mailtrap.io/ Support this podcast at — https://redcircle.com/code-story-insights-from-startup-tech-leaders/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Transcribed - Published: 5 November 2025

Mrinal Wadhwa grew up in India with a Dad in the Armed Forces, so he moved around a lot. His mother was a teacher for 40+ years, and greatly influenced his love for teaching. In addition to this, he grew up loving to build things. He was introduced to computers and the internet by his cousin - and at that point he was hooked. Outside of tech, he is married and enjoys attending concerts in the Bay Area. He plays pool, very seriously. In fact, he is the guy carrying the little bag into a party with his own pool stick. Mrinal is one of the minds behind Okham, a popular open source Rust toolkit to build secure communications between applications. Late last year, he observed people desiring to build the layer between agent communications... and decided to build something to do it the right way. This is the creation story of Autonomy. Support this podcast at — https://redcircle.com/code-story-insights-from-startup-tech-leaders/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Transcribed - Published: 4 November 2025

Shamba Chowdhury got his first computer at an early age. He was the kid that explored every button and every setting, trying to figure out how it all worked. His curiosity exploded when he was 15 and the internet came around. Post that, his first foray into programming came from his love of playing video games. Outside of tech, he loves to read, in particular crime thrillers. He noted that his favorite is A Minute to Midnight by David Baldacci.Shamba and his co-founder have participated in many hackathons, and they noticed how difficult it was to stitch together ideas, utilizing AI technology. It was at that point they decided to build a no code builder to wire up AI agents together.This is the creation story of DeForge.SponsorsVentionCodeCrafters helps you become a better engineer by building real-world, production-grade projects. Learn hands-on by creating your own Git, Redis, HTTP server, SQLite, or DNS server from scratch. Sign up for free today using this link and enjoy 40% off.Full ScalePaddle.comSema SoftwarePropelAuthPostmanMeilisearchLinkshttps://deforge.io/https://www.linkedin.com/in/shambac/ Support this podcast at — https://redcircle.com/code-story-insights-from-startup-tech-leaders/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Transcribed - Published: 30 October 2025

Today, we are kicking off a new series, sponsored by our good friends at Railsware. Railsware is a leading product studio with two main focuses - services and products. They have created amazing products like Mailtrap, Coupler and TitanApps, while also partnering with teams like Calendly and Bright Bytes. They deliver amazing products, and have happy customers to prove it.In this series, we are digging into the company's methods around product engineering and development. In particular, we will cover relevant topics to not only highlight their expertise, but to educate you on industry trends alongside their experience.In today's episode, we are talking with Sergiy Korolov, Co-CEO of Railsware and Co-founder of Mailtrap. In this conversation, we are bringing up a popular - but somewhat controversial topic - vibe-coding vs. traditional software development approaches.Questions:You’ve been in tech for over two decades, and have definitely seen many trends come and go. How would you define "vibe-coding" and how does it differ from traditional software development approaches?What drove the emergence of vibe-coding? Could it be a response to overly rigid development processes that many companies have? Or it’s a fundamental shift in engineering?What do engineers on your team think about vibe-coding? Have you practiced this approach on some of your products?What types of products or development contexts are best suited for vibe-coding?Is it possible to create successful and scalable products through vibe-coding? For instance, can people balance vibe-coding with business requirements, deadlines, and stakeholder expectations?To wrap up, is vibe-coding actually sustainable long-term, or is it just a trendy reaction to over-engineering?Linkshttps://railsware.com/https://www.linkedin.com/in/sergiykorolov/https://www.linkedin.com/posts/ylazor_vibe-coding-is-real-whether-we-like-it-or-activity-7371646785066422273-cmSO/https://mailtrap.io/ Support this podcast at — https://redcircle.com/code-story-insights-from-startup-tech-leaders/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Transcribed - Published: 29 October 2025

Zohar Bronfman spends most of his time in Tel Aviv, Israel these days. He has a focused academic background, specifically in philosophy and neuroscience. He was always intrigued by the question - how do we know what we know? - which led him to get a PhD in Philosophy. While doing that, he also became fascinated with he human mind and empirical decision making, which took him down the road of obtaining another PhD in AI & Neuroscience, essentially emulating brain processes. Outside of tech, he has 3 kids and a startup. He loves a good book in the philosophy or neuroscience space, and is a big fan of sports. Specifically, he loves the NBA and claims to be a Knicks fan.Zohar and his now co-founder were digging into predictive models, as an extension of their academic studies. They were curious as to why companies, though they were running predictive models, were not making accurate predictions. They soon realized that this was because the AI modeling expertise was centralized at couple of well known companies.This is the creation story of Pecan AI.SponsorsVentionCodeCrafters helps you become a better engineer by building real-world, production-grade projects. Learn hands-on by creating your own Git, Redis, HTTP server, SQLite, or DNS server from scratch. Sign up for free today using this link and enjoy 40% off.Full ScalePaddle.comSema SoftwarePropelAuthPostmanMeilisearchLinkshttps://www.pecan.ai/https://www.linkedin.com/in/zohar-bronfman/https://demandforecast.ai/ Support this podcast at — https://redcircle.com/code-story-insights-from-startup-tech-leaders/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Transcribed - Published: 28 October 2025

Tanmai Gopal is a repeat guest on the podcast. Back in Season 7, he came on to tell the creation story of Hasura, which is a universal data access layer for next generations apps. He talked through he and his colleagues frustration with building API after API, and taking steps to ensure people wanted to not do that work anymore.As Hasura started to take off, Tanmai started to ask the question around what was the right method for developers, in particular their applications, to access data. With the advent of AI, he and his team dug into what the right problems were to solve - and they identified the main problem with this type of tech was accuracy and trust.This is the creation story of PromptQL.SponsorsVentionCodeCrafters helps you become a better engineer by building real-world, production-grade projects. Learn hands-on by creating your own Git, Redis, HTTP server, SQLite, or DNS server from scratch. Sign up for free today using this link and enjoy 40% off.Full ScalePaddle.comSema SoftwarePropelAuthPostmanMeilisearchLinkshttps://promptql.io/https://www.linkedin.com/in/tanmaig/https://codestory.co/podcast/e20-tanmai-gopal-hasura-graph-ql/ Support this podcast at — https://redcircle.com/code-story-insights-from-startup-tech-leaders/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Transcribed - Published: 23 October 2025

Ryan Wang has had a winding set of paths to get to where he is today. He studied economics and statistics, with the intent of going to grad school and becoming a professor. After talking with his boss at the time, Steven Levitt (also one of the authors of Freakonomics), he was convinced that was not the best path. Eventually, he joined stripe via nepotism, and became a software developer via data science. Outside of tech, he loves to read about different topics. Right now, he is reading about owls, and also loves to read fiction and poetry. In fact, he drops poetry occasionally at his current venture.While at Stripe, back when it was an 80 person company, Ryan noticed people doing support tickets on their own. After he spent some time there, he and his now co-founder started to tinker in machine learning for support. As he made progress, a leader pointed out that the real problem was around workforce management.This is the creation story of Assembled.SponsorsVentionCodeCrafters helps you become a better engineer by building real-world, production-grade projects. Learn hands-on by creating your own Git, Redis, HTTP server, SQLite, or DNS server from scratch. Sign up for free today using this link and enjoy 40% off.Full ScalePaddle.comSema SoftwarePropelAuthPostmanMeilisearchLinkshttps://www.assembled.com/https://www.linkedin.com/in/ryanywang/ Support this podcast at — https://redcircle.com/code-story-insights-from-startup-tech-leaders/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Transcribed - Published: 21 October 2025

Sam Partee started out his love for tech/engineering by working on cars. After many y ears of working on cars, and even starting his own car stereo installation business, he decided that cards were finite and moved onto computers. He fell in love with the space, and the rest is history, filled with super computers, AI, distributed training, Redis and the lot. Outside of tech, he loves to take long hikes with his snowy husky.Sam and his team built a prior solution, an agent to solve bugs for you. They ran into a litany of problems, but eventually figured out that there was a dire need for an authorization for the activities that agents wanted to do on your behalf. Fast forward, and they are working with Anthropic to define these auth protocols.This is the creation story of Arcade.SponsorsVentionCodeCrafters helps you become a better engineer by building real-world, production-grade projects. Learn hands-on by creating your own Git, Redis, HTTP server, SQLite, or DNS server from scratch. Sign up for free today using this link and enjoy 40% off.Full ScalePaddle.comSema SoftwarePropelAuthPostmanMeilisearchLinkshttps://www.arcade.dev/https://www.linkedin.com/in/sampartee/ Support this podcast at — https://redcircle.com/code-story-insights-from-startup-tech-leaders/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Transcribed - Published: 16 October 2025

Raja Tabet lives in Austin, TX, but grew up overseas in Lebanon. When he migrated to the states for his education, he did not speak English, and had to go through the process of learning the language to fully integrate. He studied computer science for undergrad, and computer engineering for graduate school. And eventually, went to work for companies like IBM, Freescale, and others, prior to landing in his current role. Outside of tech, he has been married for 35 years, and has 3 kids. He and his wife are empty nesters, so they love to travel, hike and explore new areas.In 2019, Raja joined Synopsys, specifically in their custom design and manufacturing group. A few years ago, and alongside the advent of AI, he changed roles and began building an AI powered solution for electronic design automation, or EDA.This is Raja's creation story at Synopsys.SponsorsVentionCodeCrafters helps you become a better engineer by building real-world, production-grade projects. Learn hands-on by creating your own Git, Redis, HTTP server, SQLite, or DNS server from scratch. Sign up for free today using this link and enjoy 40% off.Full ScalePaddle.comSema SoftwarePropelAuthPostmanMeilisearchLinkshttps://www.synopsys.com/https://www.linkedin.com/in/raja-tabet-4a83178/ Support this podcast at — https://redcircle.com/code-story-insights-from-startup-tech-leaders/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Transcribed - Published: 14 October 2025

Today, we are talking with Oliver Mitchell, Partner at ff Venture Capital, the most engaged technology venture capital firm in New York City since 2008. They have an extensive portfolio, and have created billions of dollars in market cap value.Recently, Oliver has released a book titled A Startup Field Guide in the Age of Robots and AI. In the book, he sets the stage to mentor - and provide mentors - around building a hardware startup in modern day times. The book is full of advice, real life stories from the trenches, and practical information to help you succeed.Questions:Tell me about the book - what was the main goal of you writing it, what were you trying to accomplish?In the book, you discuss what it takes to launch a business in this industry. What are the five essential rules for launching a successful automation company?How do you attract investors, given their visceral reaction to hardware sensors and robots? How do you prepare, circumvent or comfort these investors when they spot the red flags?Hardware startups require the right people, the right R&D, etc. - just to get to MVP. What are some strategies for validating product-market fit in hardware startups?At times, the government creates roadblocks through over-regulating and slow pace of play. But how can these partnerships be used for funding and even potentially customer acquisition channels?In your book, you've interviewed some of the most respected luminaries in the space. Can you elaborate on these real world case studies? What were the significant challenges they overcame?If you could give one piece of advice to someone heading down this path, what would it be? SponsorsVentionBuild with CodeCrafters for free today and enjoy 40% off using this link. Full ScalePaddle.comSema SoftwarePropelAuthPostmanMeilisearchLinkshttps://ffvc.com/https://www.linkedin.com/in/oliverbmitchell/https://www.amazon.com/dp/1032827491 Support this podcast at — https://redcircle.com/code-story-insights-from-startup-tech-leaders/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Transcribed - Published: 9 October 2025

Alex Halkin can't remember a time where he wasn't doing tech. Funny enough, he does remember a time before internet was common place. In 6th or 7th grade, he got a computer and immediately disassembled it. And eventually, he built an internet service provider for his community, eventually dropped out of university, and sold his internet provider. Outside of tech, he has always been into sports - cycling, motorcycles, etc. And though he doesn't have much time for it anymore, he is big into Brazilian Jujitsu.At his old role, Alex started to pitch subscription pricing for their products. The timing wasn't right for deep machine learning for pricing, so his boss turned him down. Several years later, he and his team are leveraging the power of Contextual AI to calculate and optimize price combinations.This is the creation story of Competera AI.SponsorsVentionCodeCraftersFull ScalePaddle.comSema SoftwarePropelAuthPostmanMeilisearchLinkshttps://competera.ai/https://www.linkedin.com/in/alexhalkin/ Support this podcast at — https://redcircle.com/code-story-insights-from-startup-tech-leaders/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Transcribed - Published: 7 October 2025

Harish Chandramowli grew up in a small town in India. The goal was simple early on - study well, go to university, and get a job. After undergrad, he realized he can do so much more, eventually coming stateside to get his masters, and meet a ton of really smart people over the last 10 years. Outside of tech, he is a broadway show fanatic, seeing 1-2 on a regular basis. He also follows Manchester United, which can be difficult watching the lose on the regular.Harish used to work for MongoDB, and spent some time on call and in the weeds. At that time, he realized how much data is used by a business. When he eventually supported the fashion industry, specifically the back office, he wanted to build a solution to make the lives of those back office individuals as easy as possible.This is the creation story of Flaire.SponsorsFull ScalePaddle.comSema SoftwarePropelAuthPostmanMeilisearchLinkshttps://www.flairesoftware.com/https://www.linkedin.com/in/scharish/ Support this podcast at — https://redcircle.com/code-story-insights-from-startup-tech-leaders/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Transcribed - Published: 2 October 2025

Madhavan "Maddy" Malonan has always been in - and around - technology, and fell in love with building things early on. He got a video game console early on, and found it a little boring. BUT, when his Dad got a computer and he played Age of Empires, he got excited about all the possibilities, trying to tinker with building things that mimicked these computer games. Even these days, he writes a lot of code, building side projects with Claude Code. When he's not coding, he's playing sports, primarily tennis.Maddy and his team identified that verification of age, credentials, employment history, etc. was a big, big problem. So much so, that it was difficult to do so in a tamper proof, zero knowledge proof manner. They set out to create a solution - and protocol - to solve this problem.This is the creation story of Reclaim Protocol.SponsorsFull ScalePaddle.comSema SoftwarePropelAuthPostmanMeilisearchLinkshttps://reclaimprotocol.org/https://www.linkedin.com/in/madhavanmalolan/ Support this podcast at — https://redcircle.com/code-story-insights-from-startup-tech-leaders/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Transcribed - Published: 30 September 2025

Chris Kline grew up in Aurora, Colorado, and went to school in Boulder to study finance and leadership. He has lived through several significant events that led him to take a risk, and spend some time in small business and entrepreneurship. And eventually, he took a leap of faith, sold everything he had, and flew to California. Outside of tech, he is married with a 12 year old daughter. He is fascinated by macro economics, and loves to dig into alternative assets like real estate and gold.Chris started to get into crypto back when it was still in the fringes, and people didn't really know what Bitcoin was. Ten years later, his company is solving the retirement process with alternative, crypto assets.This is the creation story of BitcoinIRA. SponsorsFull ScalePaddle.comSema SoftwarePropelAuthPostmanMeilisearchLinkshttps://bitcoinira.com/https://www.linkedin.com/in/klinec/ Support this podcast at — https://redcircle.com/code-story-insights-from-startup-tech-leaders/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Transcribed - Published: 25 September 2025

Theo Bergqvist is an entrepreneur who enjoys working a lot. He started his first venture in 1999 in the gaming industry, building Paradox, which is now listed on the Nasdaq. Of all his ventures, the common core to them all was technology. Outside of tech, he lives a life dedicated to Japanese martial arts. He practices 5-6 times a week, and have made several trips to Japan with his Sensei, focusing on the art 10 hours a day.At one point during his career, Theo was working for Ericson around their transformation. He noticed how difficult it was for enterprises to adopt AI tooling and automation. He decided to raise some funds and get started trying to create something to help... and started the build and pivot game.This is the creation story of Turbotic.SponsorsFull ScalePaddle.comSema SoftwarePropelAuthPostmanMeilisearchLinkshttps://turbotic.com/https://www.linkedin.com/in/theodore-bergqvist-/ Support this podcast at — https://redcircle.com/code-story-insights-from-startup-tech-leaders/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Transcribed - Published: 23 September 2025

Jens Neuse grew up in Germany, originally planning to be a carpenter. In his 2nd year as an apprentice, he was in a motorcycle wreck that thrust him into a process of surgery and healing. Eventually, he decided he wouldn't be doing carpentry, and got into sysadmin work. Once he got bored with this, he moved into startups, learned how to code, and starting digging into programming, API's and eventually - GraphQL federation. Outside of tech, he is married with 3 young kids. He loves to sit ski on the mountain - which is the coolest carbon fiber chair on a ski, where you steer with your knees and hips.After chasing building a better Apollo, Jens and his team ran into a point where their prior product and company was doomed to go under. When they accepted this fact, they started to think about what people actually wanted - and started to dig into the federation of GraphQL.This is the creation story of Wundergraph.SponsorsFull ScalePaddle.comSema SoftwarePropelAuthPostmanMeilisearchLinkshttps://wundergraph.com/https://www.linkedin.com/in/jens-neuse-706673195 Support this podcast at — https://redcircle.com/code-story-insights-from-startup-tech-leaders/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Transcribed - Published: 16 September 2025

Simon Ritter has been in the IT industry for 40 years. He went from university to work on Unix in the early days, employed by AT&T and programming in the C language. In 1996, he switched gears to join Sun Microsystems, programming in Java. Years later, after the Oracle transition, he started to dig into what might be next. Outside of tech, he is married with an older son. He is a complete petro-head - meaning, he is really into cars. In fact, in the last few years, he and his son re-built a classic mini from the ground up.While Simon was at Oracle, he started to crave a different opportunity, but still in the Java space. He stumbled upon a company digging into powering the Java platform, to make it the most secure, efficient and trusted platform on the planet - and he, and the company, found a great fit.This is Simon's creation story at Azul.SponsorsFull ScalePaddle.comSema SoftwarePropelAuthPostmanMeilisearchLinkshttps://www.azul.com/https://www.linkedin.com/in/siritter/ Support this podcast at — https://redcircle.com/code-story-insights-from-startup-tech-leaders/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Transcribed - Published: 11 September 2025

Adam Cohen grew up in Toronto, in North York. He showed early signs of entrepreneurship by putting his lemonade stand on a wagon, and taking it door to door - or hustling his friends to buy souvenirs on a school field trip. His Dad was in VC, and was a big influence on his life, pushing him to succeed. Outside of professional life, he is big into sports, specifically basketball. In the past, he loved playing fantasy sports, which also influence how he built his business ventures.Adam and his team went through several iterations of AI tooling - summarizing AI, integrating git and JIRA, etc. While they were doing this, they realized that the best way to make a difference, was to first focus on the data itself.This is the creation story of Weave.SponsorsPaddle.comSema SoftwarePropelAuthPostmanMeilisearchMailtrap.TECH Domains (https://get.tech/codestory)Linkshttps://workweave.dev/https://www.linkedin.com/in/adam-b-cohen/ Support this podcast at — https://redcircle.com/code-story-insights-from-startup-tech-leaders/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Transcribed - Published: 9 September 2025

Alan Fisher started his career as a computer programmer. Early on, he was hired by the 1st or 2nd largest freight railroad in the world, Union Pacific. He describes their technology group as having a punk rock spirit, leaning towards building their own solutions over buying them, which he found great value in. Outside of tech, he has been married for 30 years, and has 3 kids. He is an avid runner, landing someplace between a marathon runner and a mile in the morning kinda guy. He also loves to read the classics, drawing inspiration from them, along with restoring old homes.Given his rich history in the rail industry, Alan has led the charge in growth, innovation, and most recently, logistics, analytics, and digital mine. As his company started to look to the future in how to solve the industry's most pressing problems, his team executed the acquisition of a portfolio of companies and products - driving by automated inspection.This is a creation story of KinetiX at Wabtec Corporation.SponsorsPaddle.comSema SoftwarePropelAuthPostmanMeilisearchMailtrap.TECH Domains (https://get.tech/codestory)Linkshttps://www.wabteccorp.com/https://www.wabteccorp.com/digital-intelligence/condition-monitoring/kinetix-inspection-technologieshttps://www.linkedin.com/in/alanjamiefisher/ Support this podcast at — https://redcircle.com/code-story-insights-from-startup-tech-leaders/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Transcribed - Published: 4 September 2025

We are bringing you a special episode, as our friends at Strata return to the podcast. You might remember our interview from Season 8 with Eric Olden, Co-founder & CEO of the company. Eric took us through the creation story of the company. Today, we will be talking with Granville Schmidt, Chief Architect at Strata, who has been instrumental in architecting and building identity orchestration for AI agents from the ground up. In our chat, we are going to be discussing how the enterprises need to take advantage of identify for agents, and can do so seamlessly, no matter their level of tech debt, disconnection, or complex migration path.QuestionsLet's break down Identity Orchestration for our audience. Can you explain what it is and walk us through a real customer scenario where it made a huge differenceEnterprises have accumulated decades of identity tech debt. What are the main problems identity orchestration solves for companies trying to modernize?I noticed you work with customers in what you call DDIL environments - disconnected, disrupted, intermittent, and limited bandwidth scenarios. Can you help us understand what these environments look like in practice and why identity becomes such a critical challenge there? You've pioneered Identity Orchestration for AI Agents. What was the moment when you realized AI agents needed a fundamentally different approach to identity management?Imagine a company with 1,000 employees but 50,000 AI agents running autonomously. How does your platform handle identity for all these agents differently than traditional systems?Linkshttps://www.strata.io/https://www.strata.io/identityheroes/https://codestory.co/podcast/e22-eric-olden-strata-identity/https://www.linkedin.com/in/granvilleschmidt/ Support this podcast at — https://redcircle.com/code-story-insights-from-startup-tech-leaders/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Transcribed - Published: 3 September 2025

Derek Ting grew up in Canada-land, enjoying all the things of the area but especially hockey. He mentioned he has a bit of ADD, which made it hard for him to make it through a chapter in school. Nowadays, he has 2 kids. His oldest son plays hockey, and he and his family enjoys rooting on the Toronto Maple Leafs. When asked about food, he claimed to be one of lives to eat, as he loves food. In fact, the more exotic food the better - but not as far as insects or something.When Derek figured out that carriers wanted to charge for texting, on top of the fees he was already paying for his phone and associated services. He found this atrocious, and he wanted to figure out a way to text for free - and eventually, all phone service.This is the creation story of TextNow.SponsorsPaddle.comSema SoftwarePropelAuthPostmanMeilisearchMailtrap.TECH Domains (https://get.tech/codestory)Linkshttps://www.textnow.com/https://www.linkedin.com/in/derekting/ Support this podcast at — https://redcircle.com/code-story-insights-from-startup-tech-leaders/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Transcribed - Published: 2 September 2025

Alex Kihm just turned 40, and has been into computers for 36 years. He was given his first hand me down computer at the age of 4 by his parents, and also grew up with lego bricks and building things. He is an engineer by training, but eventually switched to econometrics on the big data side. Outside of his professional life, he is married and describes himself as water affectionate. He enjoys swimming, diving - and free diving. In fact, he studied diving during his semester abroad. His free diving is mainly a hobby, but he has deep respect for the professional free divers of the world.At his original startup, Alex started to dive into LLMs and immediately ran into RAG (Retrieval Augmented Generation). When he observed the wrong information being returned, along with a ton of resource consumption in the process - IE cost - he set out to solve the problem, and figured out the solution was in the chunks.This is the creation story of POMA AI.SponsorsPaddle.comSema SoftwarePropelAuthPostmanMeilisearchMailtrap.TECH Domains (https://get.tech/codestory)Linkshttps://poma-ai.com/https://www.linkedin.com/in/alex-kihm-27a902338/ Support this podcast at — https://redcircle.com/code-story-insights-from-startup-tech-leaders/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Transcribed - Published: 28 August 2025

Today, I'm talking with Dan Eyman, the Managing Director at Meld Valuation, specializing in independent, audit ready valuations for VC backed startups and VC firms. He is an expert in the valuation of complex instruments such as convertible debt and SAFEs. Dan is going to illuminate the common mistakes of founders, how valuations differ, and what founders should understand about dilution and how fundraising affects their cap table.QuestionsWhat are the most common mistakes you see founders make when it comes to valuations or equity structuring?Can you break down how SAFEs and convertible debt actually work—and how do they impact ownership over time?At what point should a startup bring in a valuation firm, and what are the risks of waiting too long?How do 409A and ASC 820 valuations differ, and why do they matter for venture-backed companies?What should founders understand about dilution and how fundraising rounds affect their cap table long-term?What are your general observations around venture capital investing, and the market for investment right now?You’ve worked with thousands of startups—what separates those who scale successfully from those who stall?Linkshttps://meldvaluation.com/https://www.linkedin.com/in/danieleyman Support this podcast at — https://redcircle.com/code-story-insights-from-startup-tech-leaders/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Transcribed - Published: 27 August 2025

Avi Perez has been in the data and analytics space for more than 25 years. He began his career in banking and finance in Australia, but quickly grew tired of crunching numbers for the big wigs, wanting to find a better way to calculate this information. Outside of tech, he enjoys a wide array of music, from classical to modern trance. He's a big science fiction nut, enjoying shows like Aliens and the Matrix, and cooks up some exquisite cuisine on occasion.Within his prior startup, Avi and his co-founders built out a way to make intelligent decisions for their business using data. After they exited the business, they wanted to continue their data stint, but in particular, commercialize the analytics solution they built.This is the creation story of Pyramid Analytics.SponsorsPaddle.comSema SoftwarePropelAuthPostmanMeilisearchMailtrap.TECH Domains (https://get.tech/codestory)Linkshttps://www.pyramidanalytics.com/https://www.linkedin.com/in/avi-perez-cto/ Support this podcast at — https://redcircle.com/code-story-insights-from-startup-tech-leaders/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Transcribed - Published: 26 August 2025

Goutham Rao grew up in Brooklyn, a nerd all his life. Back in the day, his Dad bought him a Commodore 64, from which he started to learn to write code in BASIC. Eventually, he attended the University of Pennsylvania to get his Masters in Computer Science. Outside of tech, he is married with 2 kids. He likes to travel, and likes to run. He used to compete in half marathons, but nowadays, he does his running as more of a mental exercise.Goutham saw that IT telemetry logs have a lot of complexity within their data. Fast forward to today, he and his co-founders noticed the way that LLMs were processing data. They thought they could build something to interpret this data, and "clone" themselves to create something that mimics issue triage.This is the creation story of Neubird.SponsorsPaddle.comSema SoftwarePropelAuthPostmanMeilisearchMailtrap.TECH Domains (https://get.tech/codestory)Linkshttps://neubird.ai/https://www.linkedin.com/in/gouthamrao/ Support this podcast at — https://redcircle.com/code-story-insights-from-startup-tech-leaders/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Transcribed - Published: 21 August 2025

Matt Hamann knew he was going to be in tech way back in his younger days. His Dad worked for IBM, so there were always fun things to talk about and play with. He got his first family computer when he was 4 years old, and started programming BASIC when he was 8. Eventually, they got dialup through AOL - and he took off building websites with PHP & MySQL. Outside of tech, he is married with 3 kids. He loves to travel and spend time with his family. He also plays several instruments, including the piano and pipe organ, and enjoys tinkering with smart home devices.Right around the time of the pandemic, Matt and his co-founder were pitching a new company idea in Y Combinator, around data privacy. After receiving the feedback that there wasn't a big market for the original idea, they started to jam on ideas on how to pivot - and quickly landed on how cool it would be to have password-less authentication.This is the creation story of Rownd.SponsorsPaddle.comSema SoftwarePropelAuthPostmanMeilisearchMailtrap.TECH Domains (https://get.tech/codestory)Linkshttps://rownd.com/https://www.linkedin.com/in/matthamann/ Support this podcast at — https://redcircle.com/code-story-insights-from-startup-tech-leaders/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Transcribed - Published: 19 August 2025

Greg Shove was born in Canada, raised in Britain, and eventually moved to the United States. Through all of these places he lived, he learned to believe in equal access for people, never to quit, and to work hard and win - all of this, respectively. When he moved to California, he was told to visit the local grocery store to meet more tech people than he would in a year in Canada. After business school, he worked for Apple and has launched or participated in 7 startups. Outside of tech, he loves to BBQ Argentinian style, inspired by the chef Francis Mallman.Six years ago, Greg started a company to teach people skills and how to become the best manager and executive they could be. The business did well, but mainly it was because of the pandemic. In 2023, he started playing with GPT, and he realized that he needed to pivot himself, and his business as well.This is the creation story of Section.SponsorsPaddle.comSema SoftwarePropelAuthPostmanMeilisearchMailtrap.TECH Domains (https://get.tech/codestory)Linkshttps://www.sectionai.com/https://www.linkedin.com/in/gregshove Support this podcast at — https://redcircle.com/code-story-insights-from-startup-tech-leaders/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Transcribed - Published: 14 August 2025

Ravi Madabhushi finds that all of the stops along his professional journey were accidental. He grew up in a tiny village in the south of India - so small, it would take you 10 minutes to sprint across it, end to end. His goals back then were common - get a job, get married, etc. - but after he moved to Bangalore post school, he got acquainted with startups... and was hooked. Outside of tech, he is married with 2 kids. He enjoys playing tennis, badminton, and squash. He got introduced to squash when he was playing tennis, it started raining, and they were forced inside to play "inside tennis"... IE squash.Ravi and his team had a successful exit from their prior company, and decided to give startups another go. They wanted to solve the authentication problem for builders wanting to focus on their product - not building auth. What they found was a new arena in the world of AI, agents, and authentication of everything in between.This is the creation story of ScaleKit.SponsorsPaddle.comSema SoftwarePropelAuthPostmanMeilisearchMailtrap.TECH Domains (https://get.tech/codestory)Linkshttps://www.scalekit.com/https://www.linkedin.com/in/ravibits/ Support this podcast at — https://redcircle.com/code-story-insights-from-startup-tech-leaders/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Transcribed - Published: 12 August 2025

Trevor Stuart was born in Florida, but raised in Seattle. He was the son of a tech CFO and an Episcopalian minister - so he learned life at many different angles. He graduated from Boston College, and went into investment banking at Morgan Stanley. Beyond that, he worked at RelateIQ prior to being acquired by Salesforce, which then led him to start his own thing. Outside of tech, he's married and expecting his first child soon. He lives in Sonoma, and loves wine - which type depends on his mood and the time of year.At RelateIQ, Trevor and his team had a core problem - pushing more code, and looking to move faster, but limiting the amount of quality issues. His co-founder built the early workings of a system he had seen at LinkedIn, around gate keeping features. Eventually, post acquisition of this company, they decided to start building this solution on their own... which led them toward their own acquisition.This is the creation story of Split andHarness.SponsorsPaddle.comSema SoftwarePropelAuthPostmanMeilisearchMailtrap.TECH Domains (https://get.tech/codestory)Linkshttps://www.harness.io/https://www.harness.io/blog/split-joins-forces-with-harnesshttps://www.linkedin.com/in/trevorbstuart/ Support this podcast at — https://redcircle.com/code-story-insights-from-startup-tech-leaders/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Transcribed - Published: 7 August 2025

Dave Berner grew up in London, and got into coding through music. He used to be the lead singer in metal and hardcore bands. His bands couldn't afford a webmaster, so he learned how to code in order to launch his band's website, along with setting up friend's custom MySpace profiles. Beyond that, he partook in many startups and side projects, loving to build on the internet. Outside of tech, he's married with 3 kids. He mentions his family is a "low tech" family, teaching their kids fundamental education without a screen. The live in Australia, in a sleepy surfer town, though he admits he hasn't learned to surf just yet.Dave has always been building side hustles, but none of them really got off the ground. What he noticed about the process was that the process of building the infra of an app - the auth, the billing, support, etc. - always took too long. Eventually, he thought that maybe the best product would be something combining these things.This is the creation story of Kinde.SponsorsPaddle.comSema SoftwarePropelAuthPostmanMeilisearchMailtrap.TECH Domains (https://get.tech/codestory)Linkshttps://kinde.com/https://www.linkedin.com/in/davidajberner/ Support this podcast at — https://redcircle.com/code-story/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Transcribed - Published: 5 August 2025