S11 Bonus: Greg Shove, Section

Code Story: Insights from Startup Tech Leaders

Noah Labhart - Startup Founder & CTO

Tech News, News, Business, Technology, Entrepreneurship, Careers

4.6 • 216 Ratings

🗓️ 14 August 2025

⏱️ 32 minutes

🔗️ Recording | iTunes | RSS

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Summary

Greg Shove was born in Canada, raised in Britain, and eventually moved to the United States. Through all of these places he lived, he learned to believe in equal access for people, never to quit, and to work hard and win - all of this, respectively. When he moved to California, he was told to visit the local grocery store to meet more tech people than he would in a year in Canada. After business school, he worked for Apple and has launched or participated in 7 startups. Outside of tech, he loves to BBQ Argentinian style, inspired by the chef Francis Mallman.

Six years ago, Greg started a company to teach people skills and how to become the best manager and executive they could be. The business did well, but mainly it was because of the pandemic. In 2023, he started playing with GPT, and he realized that he needed to pivot himself, and his business as well.

This is the creation story of Section.

Transcript

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0:00.0	Guys, I've got something cool to tell you about.
0:02.5	As an engineering leader, a manager, and an engineer myself, I'm geeking out over a new product I'm just discovering that helps me with each of these points of view.
0:11.0	The great team at SEMA, builders of the SEMA intelligence platform, have been working on what they call the product roadmap radar.
0:19.0	It's this integrated solution that uses generative AI to observe
0:22.2	your code and Jira in order to summarize, synthesize, and make it easier to deliver your roadmap.
0:28.2	It not only helps keep your roadmap on track, but it helps reduce the time engineers spend in
0:33.2	meetings. Cue all the engineers clapping. The product roadmap radar is extremely easy to set up.
0:40.3	This only takes about five minutes, just enable your integrations and let AI do all the mapping
0:44.8	for you.
0:45.9	My favorite part?
0:46.9	I'm glad you asked.
0:47.9	The radar doesn't just tell you about your roadmap.
0:50.5	It suggests changes you need to make, based on the code that's been written and the stories that have been addressed.
0:56.0	No commenting, no special setup, all generative AI.
1:00.0	It gives you an outside view of your roadmap based on the code and projects a target completion date based on outstanding work and activity.
1:08.0	Again, no comments, no special setup.
1:10.0	It even detects shadow work when
1:12.3	development is being done but Jura isn't being updated. I'm pretty jazzed about it, and I think
1:17.1	you will be too. Take a second to watch a short but awesome demo video. Go to codestory.com
1:23.6	slash PRR to watch it today. You'll like what you see.
1:29.6	This episode is sponsored by Postman. Postman is the world's leading API platform,
1:35.3	trusted by 98% of the Fortune 500 and over 40 million developers. Tap into APIs from 18,000-plus
	...

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