S11 Bonus: Evan Henshaw-Plath (aka Rabble), Rabble Labs & Verse

Code Story: Insights from Startup Tech Leaders

Noah Labhart - Startup Founder & CTO

Tech News, News, Business, Technology, Entrepreneurship, Careers

4.6 • 216 Ratings

🗓️ 17 July 2025

⏱️ 44 minutes

🔗️ Recording | iTunes | RSS

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Summary

Evan Henshaw-Plath, also known as Rabble, was born in Berkeley while his Mom was a student. His parents were hippies, and he grew up near Silicon Valley, which gave him access to work with startups as early as High School. He founded Odeo, which eventually became Twitter. He got the name Rabble cause it was founded by three Evan's, which didn't work - so he went with his online nickname. He has a cool track record of working not only on Twitter, but Flickr, Palm, and other big names. He lives in New Zealand, enjoying all the outdoor activities, and participates in activism in digital rights and environmentalism. Being a Vegetarian, he admits that his comfort food is Mexican cuisine, which he doesn't get a lot of in the land of the Kiwis.

Rabble was disappointed when Twitter shut down its open app capabilities. He wanted something like Twitter, but built to where someone couldn't take away his access. He started to dig into protocols, and eventually landed in San Francisco to tell his friends that he was going to make social media work like email and messaging.

This is the creation story of Rabble Labs & Verse.

Transcript

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0:00.0	Guys, I've got something cool to tell you about.
0:02.5	As an engineering leader, a manager, and an engineer myself, I'm geeking out over a new product I'm just discovering that helps me with each of these points of view.
0:11.0	The great team at SEMA, builders of the SEMA intelligence platform, have been working on what they call the product roadmap radar.
0:19.0	It's this integrated solution that uses generative AI to observe
0:22.2	your code and Jira in order to summarize, synthesize, and make it easier to deliver your roadmap.
0:28.2	It not only helps keep your roadmap on track, but it helps reduce the time engineers spend in
0:33.2	meetings. Cue all the engineers clapping. The product roadmap radar is extremely easy to set up.
0:40.3	This only takes about five minutes, just enable your integrations and let AI do all the mapping
0:44.8	for you.
0:45.9	My favorite part?
0:46.9	I'm glad you asked.
0:47.9	The radar doesn't just tell you about your roadmap.
0:50.5	It suggests changes you need to make, based on the code that's been written and the stories that have been addressed.
0:56.0	No commenting, no special setup, all generative AI.
1:00.0	It gives you an outside view of your roadmap based on the code and projects a target completion date based on outstanding work and activity.
1:08.0	Again, no comments, no special setup.
1:10.0	It even detects shadow work when
1:12.3	development is being done but Jura isn't being updated. I'm pretty jazzed about it, and I think
1:17.1	you will be too. Take a second to watch a short but awesome demo video. Go to codestory.com
1:23.6	slash PRR to watch it today. You'll like what you see.
1:29.6	This episode is sponsored by Postman. Postman is the world's leading API platform,
1:35.3	trusted by 98% of the Fortune 500 and over 40 million developers. Tap into APIs from 18,000-plus
	...

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