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The Story of a Brand

Üphoric Urth - Modern Approach to Ancient Healing

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5145 Ratings

🗓️ 4 September 2020

⏱️ 22 minutes

🧾️ Download transcript

Summary

In the first part of this Feature, Kate Seiberlich, Co-Founder & CEO of Üphoric Urth, shares why we should all be fungi freaks. Kate takes us into the world of medicinal mushrooms. Üphoric Urth is a holistic wellness brand that uses natural, organic products to boost yourself mentally and physically. While using the extracts of different types of mushrooms, Üphoric Urth’s tinctures could help with your immune system, focus, detox, and even help your sleep. All it takes is a couple of drops of your favorite tincture and you’re good to go. Here's her story.

In part one, Kate discusses The Introduction of Üphoric Urth; The Journey in 2015; Kate’s origin story; The Importance of mushrooms; Finding a health routine perfect for you; Why it’s important to listen to your body, and how holistic health could be right for you; And more. 
 
 
Join us while Ramon Vela interviews Kate in Part 1 of this episode and listen to her share the inside story of a brand.
 
For more on Üphoric Urth visit: https://uphoricurth.com/
 
 
Retention Science - RetentionScience.com/sob

Transcript

Click on a timestamp to play from that location

0:00.0

Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce

0:10.9

podcast, and he's not your average host. This is The Story of a Brand with your host, Ramon

0:18.4

Vela.

0:21.2

I felt balanced.

0:22.6

And pretty much since that day, a few years ago,

0:26.6

that I got that news, I haven't stopped enjoying mushrooms

0:30.6

and can probably count on one hand the amount of times I've been sick since then,

0:35.6

which is pretty incredible. So, you know, needless to say,

0:42.4

mushrooms totally, totally changed my life. And, you know, it wasn't really at that moment, though,

0:50.1

that I decided or knew that I would be involved with mushrooms on a deeper level in terms of

0:55.7

business, I just, I really just fell in love with them as something that I enjoyed every day

1:01.3

and made a part of my daily habit, you know? It was just this kind of love affair that

1:06.9

turned into a hobby. I started reading everything I could about mushrooms,

1:12.7

trying different kinds of mushrooms,

1:14.8

talking to mushroom experts,

1:17.8

really just ravenous for information

1:20.3

on this amazing organism that kind of saved me.

1:24.6

You know, I became frankly a little bit obsessed with mushrooms. I became a

1:30.0

fungi freak. Hey, everyone, thank you for listening to another episode of the story of a brand.

1:40.7

Today, I have this amazing founder, entrepreneur, and brand that I'm so excited to bring to

1:46.3

you guys. However, before we do, let me tell you a little something about my partner, Tenuity.

1:52.1

Now, Tenuity is the largest independent performance marketing agency across the Tripoli of Google,

...

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