Üphoric Urth - Harnessing the Power of Mushrooms

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 4 September 2020

⏱️ 40 minutes

🔗️ Recording | iTunes | RSS

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Summary

In the Second half of this Feature, Kate Seiberlich, Co-Founder & CEO of Üphoric Urth, delves deeper into the world of fungi. With both COVID and personal impacts, introducing yourself to the possibilities of holistic health could not come at a more urgent time. Educating yourself on the topic, finding the right routine, and understanding your body is just the start of healthy living. Self-care doesn’t have to be hard as each bottle is labeled for the direct problem that you would like to solve. If you’re feeling distracted, try the Focus tincture made with Lion’s Mane mushroom. Perhaps you’d feel better helping your immune system, in this case, try Immunity made with Reishi mushroom. Kate proves to us that finding alternative ways to improve your health doesn’t have to be scary nor confusing.

In part two, Kate discusses The Power of positive thinking and being intuitive beings; Understanding what works best for you; Blending both passion and business; COVID Impacts; The struggles of launching a new brand during a pandemic; Ingredients and the details of the products; Educating the consumer on your product; Breaking down the mushroom; The future of the product and distribution; And more.

Join us while Ramon Vela interviews Kate in Part 2 of this episode and listen to her share the inside story of a brand.

For more on Üphoric Urth visit: https://uphoricurth.com/

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Transcript

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0:00.0	Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce
0:10.9	podcast, and he's not your average host. This is The Story of a Brand with your host, Ramon
0:18.4	Vela.
0:32.5	I actually found that I was able to do a lot more on my own or, you know, with the help of other wonderful people than I ever really imagined.
0:39.1	It is a quite scary new territory when you're just getting things started having never done things on your own and i started to realize you know how do you eat an elephant one by at a time right
0:47.0	and so even the most monstrous of tasks when you just break them down granular and if you realize that you're just not good at something
0:56.8	find somebody else who's great at that thing and give the freedom to do what they do best
1:02.4	you know you actually can get a lot more done than you think you can um i never would have
1:09.0	expected to found a company on my own and I'm just starting to realize
1:13.6	as long as you surround yourself with really wonderful people who have a like-minded mission
1:19.1	and ethos, you can really accomplish a whole lot.
1:26.9	Hey, don't forget to listen to part one of this amazing feature.
1:31.3	Now, let's get back to the story.
1:34.4	Yeah, you know, again, I just, I really believe that food is medicine,
1:39.4	and I believed that we all are very intuitive beings, right?
1:48.2	And my thoughts were that no one knows my body as well as me.
1:54.0	I've lived with my body now for over 30 years.
1:58.5	And it gave me this weird sense, actually, of confidence that since I know my
2:05.1	body so well and there's nobody that's going to be more acute and attune to listening to my body
2:11.4	than me, there has to be some sort of deep wisdom there, you know? And not to say that I don't believe
2:19.3	that tests and data are very powerful as well. That's totally a key ingredient. But I really did
2:27.6	feel like, you know, if I tested the things that I was putting into my body and assessing
	...

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