5 • 145 Ratings
🗓️ 7 September 2020
⏱️ 38 minutes
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0:00.0 | Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce |
0:10.9 | podcast, and he's not your average host. |
0:14.3 | This is The Story of a Brand with your host, Ramon Vela. |
0:21.2 | I had such high hopes for this year, too. |
0:23.2 | I remember on New Year's thinking, |
0:25.5 | 2020 is going to be such a great year. |
0:27.0 | It's a fun year to stay. |
0:28.3 | It's going to be the 20s. |
0:29.4 | It'll be great. |
0:30.2 | And I feel like I owe everybody an apology. |
0:32.8 | I jinxed us. |
0:34.9 | But, you know, there's a scene in friends where Ross is helping Rachel move a |
0:42.1 | couch and they're going up the stairs and he just keeps saying, pivot, pivot. And that is the most |
0:47.5 | overused word of the year and the marketing term of the year is, is pivot when um the you know in march at least for us in |
0:59.0 | march in it really had home mid-march um we were all you know quarantine and then one by one we started |
1:06.0 | thinking we've got clients here in northeast ohio we've got clients across the country and |
1:09.9 | it was happening for |
1:11.1 | different people at different times. And then there was all this sort of collective moment. We were |
1:16.0 | like, oh, this is, this is happening now. This is, this is real. This is serious. This is, this is life |
1:22.6 | changing. And everything that we knew it, every plan that we had for this year, every initiative |
1:31.3 | that was underway, every event, every campaign, every launch was scratched. |
1:41.6 | Hey everyone, this is Ramon Vela and this is another episode of the story of a brand. |
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