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The Tom Ferry Podcast Experience

Your Team is Your Family: Scaling a Team of Happy, Productive Agents | Team Builders

The Tom Ferry Podcast Experience

Tom Ferry

Education, Business, Self-improvement

4.71.1K Ratings

🗓️ 6 September 2022

⏱️ 41 minutes

🧾️ Download transcript

Summary

Toronto couple Jeff and Liz Johnson are a super team. They’ve been married for 23 years, have 22 agents, 9 business staff, and practically NO TURNOVER. And that’s because to Jeff and Liz, their team is a part of their family. Real estate is a high-turnover business, especially when you’re scaling a team, and that’s why I had to talk to the Johnsons about how they keep their people so happy. We talked about the essential roles to hire for, creating personalized 90-day plans for each agent, and serving your agents with the same level of service you’d give your clients. This episode is sure to not only give you some best practices for scaling, but also leave you with a smile, so make sure to watch or listen, now.

Transcript

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0:00.0

Hey, welcome back to the team builder show today.

0:08.9

It is my privilege to talk to Liz and Jeff Johnson.

0:12.2

Their team up in Toronto had a monster 2021, 251 close transactions, $254 million in volume.

0:20.5

So you can probably figure out their average sales price.

0:22.9

And they've got 22 agents and nine teammates on their business team.

0:28.2

Hey, what I want to unpack is what they built, why they built it, where did they first start

0:34.1

and what does it look like today and then what is the future of real estate teams?

0:39.3

So if you are new to real estate, if you've been selling houses for 25 years and you're

0:45.0

like, should I iron assistant, should I, you know, delve into this whole team thing?

0:49.7

This wonderful couple are going to unpack from a super fun way, how they built it so you

0:55.5

can arndy it and maybe just maybe if you decide to do the same.

0:59.4

So Liz and Jeff, welcome to the show.

1:02.3

Thanks for having us, Tom.

1:03.8

Of course, now I do notice as if you're only listening to the audio, you got to make

1:07.4

sure you go to YouTube because I see all the flowers everywhere, including the flowers

1:10.6

that my wife and I sent.

1:12.1

So happy unbirthday again, Liz.

1:14.8

Congratulations.

1:15.8

Thank you very much.

1:17.6

So I want to start at the very beginning, who got into real estate first?

1:23.7

So I did in Canada, you had to take three courses and then you got your license.

1:29.5

So when I was doing my first course, I bought Liz her, no, when I was doing my second course,

...

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