The Best Vertical Video Strategies for Each Social Platform | This Week In Marketing

The Tom Ferry Podcast Experience

Tom Ferry

Education, Business, Self-improvement

4.7 • 1.1K Ratings

🗓️ 5 September 2022

⏱️ 16 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

When you look across social media platforms – Instagram, TikTok, YouTube, Facebook – there seems to be one direction they’re all trending…. VERTICAL! If you’re not shooting vertical video, you need to start. But it’s not as simple as just turning your phone when you’re shooting. Going vertical is a little different depending on which platform you’re creating for, and if you don’t know all the rules and tricks, it can actually get kinda confusing. That’s why on today’s This Week in Marketing, Jason Pantana is going to be your guide to vertical video! Make sure to watch or listen, and as always, make sure to leave a comment.

Transcript

Click on a timestamp to play from that location

0:00.0	Going forward make all your videos vertical
0:06.2	Now I'm being kind of provocative because I don't mean all your videos per say in fact if you're watching this video on YouTube right now
0:12.7	You're like, but he's landscape. He's a widescreen video
0:15.4	I don't mean literally every video, but when you look at the trend of video marketing right now across Instagram Facebook
0:21.6	TikTok even YouTube with their shorts
0:23.9	Vertical video whether it's reels or TikTok or whatever
0:27.3	Vertical videos short form vertical videos are absolutely the trend worth noting and if you want to generate the maximum results of video marketing
0:35.1	Which video is the best marketing medium on the planet and if you want to get the most out of your videos
0:40.7	You must embrace vertical video formats now that does not mean you have to go dance to trending audio or something like that
0:47.8	Not at all in fact it just means take your phone and turn it from landscape to portrait and start embracing the trend of vertical videos
0:55.8	So today I'm going to tell you everything you need to know about vertical video on Instagram on Facebook on TikTok and on YouTube
1:02.8	So you can leverage video to its fullest extent in your business
1:06.6	Welcome to this week in marketing. My name is Jason Bantana
1:09.0	I'm your host and instructor and I'm so glad you joined us
1:11.8	If this is your first time and you're new to the channel a welcome be it would be in a ton to us
1:17.2	If you were subscribed to the channel and hit that little bell notification
1:20.8	So that you get alerted whenever we create and publish new videos
1:23.7	Just like this one that are designed to really help you level up and grow your business
1:27.7	We want to see you win in your business now all that being said. Let's dive into our topic today
1:33.2	I love this one vertical video
1:35.1	Let's talk about Instagram and sort of its ascendancy into vertical video
1:39.9	You know they started with IGTV and IGTV was really Instagram's play to try to compete with YouTube with long-form video
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Tom Ferry, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Tom Ferry and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.