Look, I think it was originally designed to do just that, right? It was designed to create that

dopamine rush of, oh my God, people like my photo, people like my stuff, though it's become, I think something far worse.

I was actually really inspired reading multiple articles on Instagram saying they're talking

about not removing altogether the likes and the reach, but making it like a click away.

So we get back to just saying,

that's a really cool photo that Tristan posted,

right, instead of that's a cool photo,

wait, how many views does it have wait how many views does it have how many shares does it have do I want to share you know do I want to be the first to comment etc so I think I think we were conditioned that way I think we were conditioned by all the social media sites to do exactly what we did and it always

goes back to the question I love right now what are the unintended consequences of this action?

Think of the self-esteem issues that it has created, right, when you post something that is meaningful and helpful to your past clients to your

sphere to your prospects and that video only gets you know 43 views and

you're depressed instead of thinking wait a, 43 people just listen to my message.

43 people took the time out of their day to basically check out what did I had to say

about this situation in my business? If I had to make 43 phone calls, that would take a lot of time.

If I had to knock on 43 doors, that would take a lot of time.

Like, we just get so hung up in the dumber versus thinking about the one client we're trying to help.