Hey welcome to this week in marketing. I'm the special guest, Jason Pantanas here too.

I want to talk about four things that all great businesses have in common and that is

number one, they have a great brand. The association, the feeling that people have evoked something and they say,

I want more of that.

Number two is they've got a great product product that could be the listings that you take

but in today's day and age it's also the way you package and deliver the services

that you provide that is your product number Number three, they've got great marketing

and marketing's all about building no, like, trust,

building your tribe of people that want to engage with you.

And the last one, number four, is great sales and distribution.

So, Jason, I'm jumping into your show.

What's going on, man?

Well, technically, it's your show.

I'm just hanging out here in Dallas.

We're gonna have some fun times talking about

marketing channels to make your brand explode in 2024.

So that is the topic of the day.

Everybody's talking about what do I have to do better and differently in 2024.

So we're talking like distribution, I'd put that under channels and distribution being the same.

So in your view today, if a real estate agent wants to put their brand on steroids what are the five

different channels they should be focusing on you share I'm going to interject with some

questions let's jam yeah so first before I dive into the list, I think it's important to address why. I think when you look at your own marketplace, you're going to recognize that, hey, the top producing agents have the strongest brands. This is a marketplace of the rich and the rest and what I'm seeing with my own

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