meta_pixel
Tapesearch Logo
Log in
The Tom Ferry Podcast Experience

20 Ways to Create a Listing Chain Reaction | This Week in Marketing

The Tom Ferry Podcast Experience

Tom Ferry

Education, Business, Self-improvement

4.71.1K Ratings

🗓️ 6 November 2023

⏱️ 23 minutes

🧾️ Download transcript

Summary

What is a listing chain reaction? Let me explain…   Having a listing is always a blessing, but the best thing about it is the opportunity to promote that listing in a way that attracts the attention of all the neighbors and convinces them to want the same. This is why people say that when one house sells, all the other houses on the block start selling too – because of the awesome marketing.   On this episode of This Week in Marketing, Jason Pantana shares 20 listing promotion strategies that create a listing chain reaction. Not only will more people be inspired to list their homes, but they’ll specifically be inspired to do it with YOU!   If you have a listing (or plan to), this is your opportunity to leverage it into a listing chain reaction, so watch or listen to this episode right here.   In this episode, Jason discusses… 0:00 – Creating a listing chain reaction 2:00 – Postcards 3:50 – Case studies 4:39 – Livestream walks 6:30 – CMAs to OHNs 7:28 – Text-for-info signs 8:12 – Mega Open Houses 10:14 – The right invites 11:35 – Social media documentation 12:36 – Unique apps and features 14:27 – 24/7 virtual 15:28 – In-feed & story ads 16:45 – Web page optimization 18:10 – Reviews & assets 20:10 – YouTube to buyers   And if you’re serious about crushing it on listings: -MarketingPRO: Cracking the Social Code https://www.tomferry.com/marketingpro/ -The Sales & Marketing Edge locations nearest to you https://www.tomferry.com/edge/ -Our free guide to simplifying social media https://www.tomferry.com/agent-tools/socialmedia-simplified-offer/ And don’t forget to have our latest and greatest content delivered directly to your inbox by signing up for Tom Ferry’s VIP List. https://pages.tomferry.com/free-real-estate-training-videos/

Transcript

Click on a timestamp to play from that location

0:00.0

Here's a fly-through list of 20 different ways to promote your next listing that's designed to get you more listings from the neighbors from your database and from anybody else in your local marketplace.

0:10.0

You know it and I know it whenever a neighbor decides to list and sell their property

0:17.2

when it's done it creates this chain reaction this domino effect of intent

0:21.6

where other folks on the sidelines say,

0:23.2

hey, well, if they did it, we can do it too.

0:24.8

And they then decide to list their homes for sale.

0:27.4

But the question is, are you positioned to be that listing agent of choice?

0:31.4

And that could be the product of your marketing.

0:33.2

Are you on every prospective seller's radar?

0:36.0

Today's video is going to put you on literally every homeowner's radar so that when the time

0:40.3

comes to decide to list their properties for sale, they will have a very difficult time. time possible terms and the widest possible exposure for that neighbor's property so

0:53.9

they should hire you for their property to this is a game plan of 20 different

0:58.0

marketing techniques designed to promote your listing in a way that benefits the

1:01.8

seller but also benefits you because it showcases

1:04.4

just how committed you truly are to bringing about the best results for your

1:07.9

clients therefore positioning you to win every potential listing in your

1:12.1

marketplace. Stay tuned because you don't want to

1:14.2

miss any of these 20 steps to get your listings, more exposure.

1:18.1

Welcome to this week in marketing. My name is Jason Pantana. I'm your host and I am so

1:22.0

glad you're watching today. if you're new to the channel

1:24.5

it would be awesome if you could take just a moment to subscribe it's it's good for

1:28.6

our growth of our channel so we can get more content like this to you on a regular

...

Please login to see the full transcript.

Disclaimer: The podcast and artwork embedded on this page are from Tom Ferry, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Tom Ferry and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.

Copyright © Tapesearch 2026.