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Jake & Gino: Real Estate Investing & Multifamily

Your Exit Strategy | With Brian Franco

Jake & Gino: Real Estate Investing & Multifamily

Jake & Gino

Smartinvesting, Buyingrealestate, Investing, Multifamilyrealestateinvesting, Business, Investingsmart, Apartmentinvesting, Management, Makingmoney, Realestateinvesting, Cashflow, Jakeandgino, Realestateinvestment, Commercialrealestateinvesting, Buyingapartmentbuildings, Entrepreneurship

4.9842 Ratings

🗓️ 30 March 2026

⏱️ 48 minutes

🧾️ Download transcript

Summary

What if the business you’re building today… isn’t actually sellable? In this episode of the Jake & Gino Podcast, Gino Barbaro sits down with Brian T. Franco — founder & CEO of Meritage Partners — who has guided over $2 billion in business sales. Brian breaks down a hard truth

Transcript

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0:00.0

If your business can't run without you, you don't own a company.

0:04.1

You own a job.

0:05.3

Today's guest has guided over $2 billion.

0:08.0

That's be with a billion in business sales and shows founders how to turn owner-run chaos

0:13.5

into durable companies that buyers actually want.

0:16.6

If your exit plan is someday, this episode will challenge everything you're doing today.

0:27.2

Hello, and welcome to the Jake and Gino podcast.

0:29.9

My name is Gino Barber, one of the co-founders of Jake and Gino.

0:33.4

I'm joined today by Brian T. Franco.

0:35.4

He's the founder and CEO of Meritage Partners, a business

0:39.0

sale and acquisition advisory firm in Newport Beach, California. He has guided more than $2 billion

0:44.7

in business sales and helps entrepreneurs plan and execute successful exits. He's also

0:51.0

the author of an inevitable exit, which outlines a practical approach for building

0:56.5

owner-run companies that sell for top value. Welcome to the show, Brian. Gino, thank you for

1:03.1

having me here. It's going to be here with you and your audience. Listen, we started talking for 30

1:07.7

seconds and we could probably go to talk for 30 minutes. I just say let's hit the record button.

1:11.6

Let's let it rip because I mentioned a couple words to you.

1:13.6

I mentioned legacy.

1:14.6

I mentioned exit, crystallizing equity.

1:17.6

And I saw like the smile like you had right now.

1:19.6

You were just like, we're like two kindred spirits because I've learned so much in my 30 years of pain in business.

1:26.6

But I think one of the biggest lessons that I learned

...

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