You're listening to Wholesaling Inc. episode number, 1979.

Timing is critical because the longer you let a lead just kind of sit in your database, the less likely percentage you will close that for sure.

So you've got to be in front of them.

You've got to talk to them.

You're out leads or everybody that wants to sell the next 30 days.

Warm is between 30 and 90 days, and cold is over 90 days.

And you need to focus, focus, focus, focus on your hot leads.

This is game-changing information guaranteed to raise your real estate wholesaling business

with actionable steps you can take immediately to navigate the ins and outs of wholesaling

and start making money today.

Join us as we put our guests in the hot seat and dive deep to dissect their strategies for success

to enable you to duplicate their results. You're listening to Wholesaling Inc. The only show

dedicated to making you a fortune in wholesaling.

Let's start with this. What is a lead? What is a lead? A lead is somebody that wants to sell their property. They made the decision. They're going to sell their property. That's it.

A lead is not somebody that we're trying to convince to sell their property. And I will challenge

you this. This is going to scare a lot of people. What if a lead

was only somebody that's going to sell a property this week in the next seven days? What if you threw

out everybody else? Well, Brent, sometimes people just take a while to sell their property. Yes.

And it clogs up your system. What if you threw away everybody that didn't want to sign an agreement in the next

seven to ten days? What would happen to your business? But in the comment section, let me know.

Listen, I've closed deals that we followed up for three years, but we weren't calling them every day.

We weren't banking on them. We knew that they made the decision they were going to sell, but there was

...