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Negotiate Anything

Win More in Sales Using These Negotiation Techniques with Marx Rubino

Negotiate Anything

American Negotiation Institute

Business, Self-improvement, Education

4.7747 Ratings

🗓️ 10 August 2021

⏱️ 31 minutes

🧾️ Download transcript

Summary

Welcome to an ANI Throwback Episode! In these episodes, we reintroduce you to some of our most popular episodes. Request a Custom Workshop For Your Company Get Free Access to Over 15 Negotiation Guides Follow Kwame on LinkedIn

Transcript

Click on a timestamp to play from that location

0:00.0

Hey everyone and welcome to our throwback episode. In our throwback episodes, we are reintroducing you to some of our most popular episodes.

0:10.1

This is great for new listeners who want to learn more about the work we've done in the past.

0:14.0

And it's a great refresher if you've been a listener for a long time. Enjoy.

0:20.3

Marks, thanks for joining us today. Thanks for having you, Kwame. It's going to be a lot of fun and it's a pleasure, brother. Absolutely. Listeners, I wish you could have heard the conversation we were just having. This is great. I kept telling him, hey, Marks, you got to stop. We have to save some of this magic for this interview. So I'm pumped to share this with you guys. So Marks, how about you tell us a little bit about yourself and what you do?

0:41.2

Sure. So I just sold a company that I grew from one of America's no companies to Inc 500

0:47.1

Fastest Growing Company, number 383, then Inc. 5,000, three times. We sold the most exciting product

0:53.4

on the planet, Ink and toner, business to business,

0:56.2

which is like toilet paper. Nobody cares unless it breaks in your hands and or you have none and you need

1:01.2

some. But we outsold the competition five to one, meaning it would take five of their salespeople

1:07.0

to sell as much as one of our salespeople sold. And the reason we did it was because we

1:11.7

have a system, presentations, overrides, closes, stalling questions, what have you. But it was changing

1:17.0

the mindset from thinking we're salespeople to understanding we're negotiators. And there's a big difference

1:22.2

between thinking you're selling something and thinking you're negotiating for something.

1:26.6

So we grew it, made myself, you know, like a millionaire, financially independent, had a lot of fun. Then I crashed

1:31.3

it, you know, lost it all like a dummy. And then rebuilt it a second time stronger, faster,

1:37.0

better by using certain key principles. And here we are today with your amazing audience,

1:42.1

but to hopefully add some value.

1:49.0

Fantastic. Yeah. And this is great. I know you will add a lot of value to the audience.

1:56.5

The men and women here are stellar who are listening. And I can't wait to allow you to take us to the next level. And so listeners, you know how we usually do it. We have three main topics that we are

2:01.4

going to address. And we are abandoning that format for today because I don't want us to feel

2:07.5

restricted. And I think there's so many different directions we could go with the distinction

2:11.4

between sales and negotiation. I don't want Marx and his experience to feel too corralled here.

...

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