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Negotiate Anything

Why Smart People Still Lose Deals — And How to Stop It

Negotiate Anything

American Negotiation Institute

Education, Business, Self-improvement

4.7748 Ratings

🗓️ 18 April 2025

⏱️ 39 minutes

🧾️ Download transcript

Summary

Most deals don’t fail on price — they fail on people. In this episode, Kwame sits down with Michiel Koopman, former Dutch soldier and current Head of Trading at Google, to break down why deals collapse even when everything looks good on paper. You’ll learn how ego, weak relationships, and a lack of empathy quietly sabotage negotiations — and what to do instead. Packed with real stories and powerful insights, this conversation will make you rethink how you approach every deal. Follow Michiel Koopman on LinkedIn Contact ANI Request A Customized Workshop For Your Company Follow Kwame Christian on LinkedIn The Ultimate Negotiation Guide Click here to buy your copy of How To Have Difficult Conversations About Race! Click here to buy your copy of Finding Confidence in Conflict: How to Negotiate Anything and Live Your Best Life!

Transcript

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0:00.0

Hey, I'm Kwame Christian and you are about to step into the world of Negotiate Anything,

0:06.2

the number one negotiation podcast in the world where we teach you how to make difficult conversations easier while getting more of what you want in the process.

0:14.7

Each episode is packed with practical tips and strategies from the experts.

0:19.5

We delve into negotiation, conflict resolution,

0:22.7

and leadership skills that are crucial in both business and in life. Whether you're closing a deal,

0:28.3

managing a team, or navigating personal relationships, negotiate anything provides you with the tools

0:33.9

you need to succeed. Our conversations are real, relatable, and most importantly, rooted

0:39.8

in practicality. So if you're ready to transform your conversations and elevate your negotiation skills,

0:46.2

join me on Negotiate Anything. Subscribe and listen on Apple Podcasts, Spotify, or wherever you love to

0:52.7

listen. Let's make every conversation a winning negotiation.

0:59.6

Michelle, thanks for joining us today. Thank you, Kwame. It's nice to be here. Yes, it's great to have you,

1:06.2

my friend. So, how do you get it started by telling us a little bit about yourself and what you do?

1:10.5

Yeah, of course.

1:11.7

So I'm Michel.

1:12.6

And from my name, you can hear, I am super Dutch living in the Netherlands.

1:17.5

And I'm, I work at Google, where I'm the head of trading and commercialization for the

1:23.5

Northern Europe region.

1:25.1

So Netherlands and Scandinavian countries, basically the

1:30.1

countries where it always rains.

1:31.4

That's my territory.

1:33.8

And my experience is before that I've always worked at media agencies negotiating deals there.

1:41.1

So that's basically who I am in my experience.

...

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