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Welcome to the Tom Ferry Show.

Hey everybody, welcome to the Tom Ferry Show, episode 115.

Do you have a listing right now that's just not selling or worse? Are you going into

appointments and the sellers are totally dominating the conversation because of

what's happening in the national media.

Today's show, I want to address both issues with you and give you some language and strategies,

so not only are you selling your properties faster, but you're serving the clients

and getting them what they want. So today we're talking about why isn't that

listing selling and the simple answer is and I love this line if it it's not compelling, it's not selling.

Think about that.

If the property isn't compelling, then it's not selling.

I want to talk to you first in the mindset of going back and

meeting with your seller that's been on the market that's had showings and no offers or

worse it's been a while since they've even had a showing. You're frustrated, they're frustrated. Their

answer is always the same. Spend more money on advertising and your answer is usually the same.

Lower the price, make it more compelling.

How do we win in this situation?

Here's what I wrote down for you.

The re-list strategy, which by the way, pay attention to, as I said,

for your listing presentation strategy, goes like this.

...