Who What Wear with Hillary Kerr: Fashion Designer Thakoon Panichgul's Pivot to Direct-to-Consumer Business

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Who What Wear

Arts, Careers, Fashion & Beauty, Society & Culture, Personal Journals, Business

4.8 • 3K Ratings

🗓️ 29 June 2022

⏱️ 37 minutes

🔗️ Recording | iTunes | RSS

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Summary

Fashion designer Thakoon Panichgul became an industry darling when he was one of three recipients of the prestigious CFDA/Vogue Fashion Fund in 2006. More than a decade has passed since, and the Thai American designer is ushering his namesake brand into a new era with the same clean construction—this time with a direct-to-consumer business model. On this episode, Panichgul shares how he’s adapting to a changing fashion landscape and what he’s learned along the way.

Transcript

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0:00.0	I'm Kat Sadler and it sure is a beautiful day.
0:04.3	After such a bleak year, it's time for some joy and I cannot wait for you to hear my
0:08.7	fresh and fun new show.
0:10.9	I crack open about mom life, relationships, wellness and beauty, all the things.
0:16.3	Plus, I have provocative conversations with some of the most fascinating and famous
0:20.4	bases in pop culture.
0:22.2	I'm here to lift you up and make you think.
0:25.0	Check out, it sure is a beautiful day with me and you every Tuesday.
0:44.0	Welcome to Who Up Where With Hillary Kerr, your direct line to the designers, stylist, beauty
0:49.4	experts, editors and taste makers who are shaping the ever-evolving world of fashion.
0:55.6	I'm your host, Hillary Kerr and today I am delighted to speak with the incredible designer
1:01.8	T'Koon Pymich Ghoul.
1:03.9	T'Koon is a phenomenal talent who's known for his feminine collections featuring simple
1:09.4	lines crafted through clever construction.
1:13.2	In 2006 T'Koon was one of three recipients of the Vogue CFDA Fashion Fund and he was also
1:19.9	nominated for the Swarovsky Award for Best Emerging Women's Wear Designer.
1:24.8	Since then, T'Koon has been embraced by the fashion world with fans like Sarah Jessica
1:30.0	Parker, Sienna Miller and Michelle Obama who wore one of his designs during the presidential
1:35.8	nomination as a Democratic National Convention in 2008.
1:40.4	In addition to his role as Chief Creative Officer for T'Koon, he also runs Homegirls
1:45.2	magazine, Let's H-O-M-M-E Girls.
1:49.2	His career is fascinating.
	...

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