Deepica Mutyala: Live Tinted Founder and CEO

Second Life

Who What Wear

Arts, Careers, Fashion & Beauty, Society & Culture, Personal Journals, Business

4.8 • 3K Ratings

🗓️ 27 June 2022

⏱️ 53 minutes

🔗️ Recording | iTunes | RSS

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Summary

Deepica Mutyala knew she wanted to start a beauty brand at 16 years old. After a viral video gave her the opportunity, she went on to do just that. Mutyala is the founder and CEO of Live Tinted, a makeup company on a mission to champion beauty for all skin tones. Her products work on addressing skin concerns such as hyperpigmentation and dark spots, with a focus on making products for all shades. The brand is also known for its best-selling Huestick, which is an eye, lip, and cheek product that balances skin tone. At one point, it had a 10,000-person waiting list. Before founding Live Tinted, Mutyala worked at Victoria’s Secret as an inventory analyst and Birchbox, where she managed brand development and strategy. On this episode, hear how Mutyala treated every day like business school and then took advantage of a unique opportunity to fulfill a childhood dream.

Transcript

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0:00.0	Today's episode is brought to you by Mrs. Harris goes to Paris. A new film from
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0:17.8	whose dream it is to own a couture Christian de York out. Follow Mrs. Harris
0:23.6	played by Leslie Manville as she embarks on an extraordinary adventure to Paris.
0:28.7	Take a chance, dare to dream, and go see Mrs. Harris goes to Paris only in
0:35.7	theaters July 15th.
0:44.3	Hi everyone, I'm Hillary Kerr, the co-founder and chief content officer of Who
0:50.4	What Where, and this is Second Life, a podcast spotlighting women who have
0:56.2	truly inspiring careers. We're talking about their work journeys, what they've
1:01.0	learned from the process of setting aside their doubts or fears, and what
1:05.8	happens when they embark on their second life. Our guest today knew that she
1:11.2	wanted to start a beauty brand ever since she was just 16 years old, and after a
1:17.2	viral video gave her the opportunity, that's exactly what she did. Deepika
1:22.4	Mutiola is the founder and CEO of Live Tinted, a makeup company on a mission to
1:28.6	champion beauty for all skin tones. You may have already seen Deepika's viral
1:34.1	video from 2015, where she showed how to conceal dark under eye circles using of
1:39.7	all things, a red lipstick. The video now has over 10 million views, and she
1:46.2	used this moment in the spotlight to pivot her career and launch a beauty brand
1:50.5	of her own. Her products work by addressing skin concerns like hyperpigmentation
1:55.3	and dark spots, with a focus on making products for all skin shades. The brand is
2:01.0	also known for its best-selling heustic, which is an eye, lip, and cheek
	...

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