What to Do When Most of Your Wealth Is in Company Stock
BiggerPockets Money Podcast
BiggerPockets
4.5 • 3K Ratings
🗓️ 9 June 2026
⏱️ 74 minutes
🔗️ Recording | Apple Podcasts | RSS
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| 0:00.0 | Today's episode is very timely. With major private companies like SpaceX going public this week |
| 0:05.9 | and more employees finding themselves with significant wealth tied up in company stock, |
| 0:11.2 | we're tackling one of the biggest financial decisions many people will ever face. |
| 0:16.1 | What do you do when years of stock compensation suddenly turns into real liquid money. |
| 0:26.6 | Hello, hello, hello, and welcome to the Bigger Pockets Money podcast. My name is Mindy Jensen, |
| 0:31.2 | and with me as always is my doesn't currently hold any SpaceX stock co-host Scott Trench. |
| 0:36.2 | Thanks, Mindy. Yeah, great to be here. And I don't have any of these options that we're going to be talking about today. But looking forward to helping out those who do. Before we get into today's episode, BiggerPockets Money has a paid referral relationship with Equity for the Win, or Equity FTW, the firm featured in today's conversation. We will receive compensation when listeners |
| 0:55.1 | book a meeting with them. This creates a financial incentive for us to have them on the show |
| 0:59.0 | and partner with them, which you should consider when evaluating what you're here today. |
| 1:02.2 | So full disclosure of the arrangement is in the show notes of at biggerpocketsmoney.com. |
| 1:07.4 | Today, we're joined by C.J. Sturmitz and Toby Johnston from Equity for the Win, a flat fee |
| 1:14.4 | financial planning firm that specializes in equity compensation of the types that we're going to be |
| 1:19.1 | talking about today, concentrated equity positions, for example. Together, they've helped countless |
| 1:23.2 | employees navigate the opportunities and challenges that come with concentrated stock positions |
| 1:27.9 | in sudden wealth. So they're the perfect people to have on to discuss the topic today, and we're |
| 1:32.5 | excited about a partnership that we're entering into with Equity for the Win, as we just mentioned. |
| 1:37.3 | As a reminder, this episode, as always, is not investment advice and is for entertainment purposes |
| 1:41.5 | only. CJ and Toby, welcome to the Bigger Pockets Money podcast. Yeah, thanks, Scott. Thanks, Mindy. Thank you. So can you give us a quick overview of what you guys do in your background and why we should listen to you about equity compensation and the intricacies of that? I guess I can go first. So I'm C.J. Sturmets. I am the founder of Equity for the Win or Equity FTW. I'm a certified |
| 2:04.4 | financial planner and certified equity professional. I've lived in Silicon Valley for almost |
| 2:09.6 | 10 years and have been advising people in tech basically that entire time living in Silicon Valley. |
| 2:16.4 | Basically, every employee out here receives some form |
| 2:19.1 | of equity compensation and I don't know, live here long enough. You'll see a lot of things and |
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