What’s Your USP | #TomFerryShow Episode 44

The Tom Ferry Podcast Experience

Tom Ferry

Education, Business, Self-improvement

4.7 • 1.1K Ratings

🗓️ 6 February 2016

⏱️ 14 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Have you ever been in a competitive selling situation? Well, the reality is as a real estate agent you are always in a competitive situation. Everyone you talk to knows a real estate agent, whether it's a family member, a friend, or a co-worker's spouse. So, the question I have for you is ... what are you doing to become THE go-to agent in your marketplace? The first step to staying top-of-mind and winning more listings is to formulate your USP (Unique Selling Proposition). Your USP is what makes you stand apart from the crowd, what's memorable about you, and why the client should select you over the competition. Read more: http://bit.ly/1T3AgzZ ------------ I hope you got some helpful tips and new ideas from this podcast. To ensure you don't miss all my FREE training all you have to do is sign up here with your email http://bit.ly/TF-VideoTraining ------------ Connect with Tom on his other social channels: Facebook - facebook.com/CoachTomFerry Twitter - twitter.com/TomFerry YouTube - youtube.com/RealEstateTrainingTF Instagram - instagram.com/CoachTomFerry

Transcript

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0:00.0	For over 20 years I've dedicated my life to bringing you the very best selling marketing and business building strategies to keep your business thriving.
0:09.0	Get ready to experience the success you've been searching for.
0:13.4	Welcome to the Tom Ferry Show.
0:16.0	Hey everybody, welcome to the Tom Ferry Show,
0:20.9	episode 44.
0:22.2	Thank you so much for watching today. Let me ask you a question.
0:27.2	Have you ever been in a competitive selling situation, whether they were interviewing you and interviewing multiple agents or you're just doing marketing and you're sending out this message to your database but they know other realtors.
0:41.0	The reality is we're always in a competitive situation and what I
0:44.8	thought I would work with you on today is to help you begin to formulate what is
0:49.6	that unique selling proposition that USP that reason why they should select you
0:55.9	over the competition. Now you know again why you versus the competition? Hey listen I
1:01.6	have to sell myself by bringing you value in the Tom Ferry show
1:05.8	because there's got to be 15 or 20 other videos you could be watching right now.
1:10.4	So I've got to have a unique selling proposition. I've got to bring you value just like you do the consumers
1:16.2	Just like you do to that next buyer appointment or that next internet lead you get or to that potential seller who's got nothing but choices.
1:23.8	So we're always in this situation.
1:26.2	The question is, what happens if you don't have a unique selling proposition?
1:29.8	Let's just look at it.
1:31.0	If I don't have that swagger, that confidence, that reason why you should work
1:36.2	with me versus the competition, I'm pretty much an insecure salesperson. Now, insecure
1:41.1	might be a strong word. You may be like, whoa, like insecure, but you know what I mean?
1:45.2	You're in your head.
	...

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