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The Tom Ferry Podcast Experience

What’s Working Now in Long-Form Video Marketing | Tom Ferry Podcast Experience

The Tom Ferry Podcast Experience

Tom Ferry

Education, Business, Self-improvement

4.71.1K Ratings

🗓️ 12 January 2022

⏱️ 55 minutes

🧾️ Download transcript

Summary

News flash: The surging popularity of short-form video doesn’t mean long-form video no longer plays a role in your overall marketing mix. At a recent video mastermind session at our Dallas office, Jason Pantana assembled a group of long-form video Rockstars who discussed what’s working now, their best tips, technical advice, and so much more. Whether you’re a video veteran or still too shy to get in front of the camera, this advice from Phil Gerdes, David Caldwell, Erica Wolfe, Jeremy Knight, Chris Kwon, Christophe Choo, Brad McCallum, Tim Macy, and Ray Ellen will help you get started, build a following and start seeing powerful results.

Transcript

Click on a timestamp to play from that location

0:00.0

So here's the thing, entrepreneurs, leaders, salespeople.

0:05.9

We all want to create consistent, repeatable, and scalable ways to grow our business and

0:10.1

our income.

0:11.1

And we want to do it better, faster, and more seamlessly.

0:14.2

Why?

0:15.2

So we can actually enjoy our lives, take vacations, and spend the quality time that we want

0:18.9

with the people that we love.

0:20.6

How do we do all this without spending a fortune or running ourselves ragged?

0:24.9

That's the big question, and this show is dedicated to the answer.

0:28.5

I am seated in this amazing group of individuals who are just incredible video creators, specifically

0:34.4

they're crushing it with long-form video content.

0:36.5

So we live in a world right now where everybody's talking about TikToks and YouTube shorts

0:40.4

and Instagram reels and short-form vertical video content, but there is still so much amazing

0:45.8

opportunity in the landscape of long-form content, like YouTube, also Facebook, also Instagram

0:51.2

and elsewhere.

0:52.2

And so today we're going to have a pretty technical conversation about what's happening

0:56.4

in these folks' businesses because of long-form video content.

0:59.5

I want to get under the hood of the car so to speak and really break it down.

1:02.6

So I've got Phil Gertis, David Calwell, Erica Wolf, the Wolf of Real Estate, Jeremy Knight,

1:08.6

Chris Kwan, Kristoff Chiu, Brad McCallum, Tim Macy, Ray Ellen, and me, Jason Pantana, asking

1:14.4

the questions to talk today about what are you all doing that's making video work in your

1:19.2

businesses?

...

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