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The Tom Ferry Podcast Experience

What Happens when You Choose the Dream SEAL Team | Team Builders

The Tom Ferry Podcast Experience

Tom Ferry

Education, Business, Self-improvement

4.71.1K Ratings

🗓️ 7 June 2022

⏱️ 31 minutes

🧾️ Download transcript

Summary

Last year Brian Ladd and his team closed over 200 transactions and did close to a quarter billion dollars in volume in an area of just 800 homes. Best part is… he only has a team of seven salespeople! Brian is like the Tom Brady of real estate – he knows exactly where to pass the ball in order to win the big game. I sat down with Brain to unpack why he chose this model of team, how he leads, and what kind of impact he’s making in his community. This is inspiring stuff for anyone at any stage of their business development, so I really recommend that you watch or listen, right now.

Transcript

Click on a timestamp to play from that location

0:00.0

Would you like to hear how one guy and a ninja group of seven salespeople close 200 transactions

0:06.4

last year and 209 million of volume. But wait, there's more. They're already at 100 transactions

0:11.5

here today with $125 million in volume. Brian, lad in the house. Be money. Welcome to the show, man.

0:18.8

Thank you. Good to see you, Tom. You too, buddy.

0:21.1

So, so band Oregon, how's the market in band Oregon? It's market strong, but the market's changing. Tell

0:31.9

us about that. What we're seeing is a flight to relevant expert brokers. So the transaction volume is

0:39.9

down. Inventory issues are leading us there. But I think this is one of those moments I was talking

0:46.4

to my team the other day. We're kind of back in that February, March 2020 era where everyone's like,

0:52.4

what's happening, right? And those are those moments. I'm like, guys, this is an all-in-moment

0:57.1

because the market's unsure. And when I have conversations with agents, they're confused. And no

1:03.5

ones delivering a clear message right now. And I think now more than ever, we're relevant in the

1:08.6

market. So, you know, anybody can put a sign in the ground and sell home year and a half ago or

1:13.6

year ago. And there was more inventory. There was more absorption. There was more clarity on the

1:18.7

direction that it was going and it's changed. And so I think that we're really leaning into this

1:24.0

moment. So I'm stoked to have you on the show because unlike some of the team leaders, right?

1:29.8

There's it's kind of bifurcated, right? There's people that produce and there's people that don't

1:32.7

produce. I see you as kind of a Tom Brady with seven wide receivers. Like you truly are the

1:39.6

rainmaker of the business. And want to unpack some of that today. But I want to start first with

1:46.2

a lot of your friends have now 17 agents, 70 agents. You are intentionally, like you keep it tight.

1:55.0

I don't want to say small because you guys are killing it from a per person productivity standpoint.

1:59.2

But you're intentional about the number of people. So for the person that maybe is thinking about

2:05.1

building a team or they have a team. Talk to us about how you got here and what your

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