Wes Schaeffer | Crush It in Sales by Adopting this Bulletproof Mindset

The Art of Charm

http://www.TheArtOfCharm.com

Health & Fitness, Education, Business

4.7 • 11K Ratings

🗓️ 5 July 2021

⏱️ 56 minutes

🔗️ Recording | iTunes | RSS

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Summary

In today’s episode, we cover the fundamentals of sales with Wes Schaeffer. Wes is the creator and owner of The Sales Whisperer, a sales training, marketing and consulting firm with an emphasis on CRM & email marketing software sales, support and optimization. Sales skills are integral to our daily lives because we are regularly trying to solve problems and get other people to buy into our ideas, so what are the fundamentals of great salesmanship, how can you work to improve your sales skills, and why do you need to be a great listener to be great at sales? What to Listen For How did Wes Schaeffer get started in sales – 3:00 Do you need to be an entrepreneur to get the most out of life? How should you think about your day job if you dream of being your own boss one day? The biggest misconception about people who are not in sales – 8:10 Why do we need some degree of sales skills to be successful in all areas of life and what can you do to improve yours? The new ABC’s of sales – 12:35 What is the difference between influencing, persuading, and manipulating someone? What do great sales people understand about the actual significance of the transaction stage in making a sale? What is the difference between mediocre and great salesmanship? – 24:00 What mistakes do new people in sales make to shoot themselves in the foot over the long term? What should you be trying to identify when talking to a potential customer that will allow you to determine the perfect product or service to address their needs? The two halves of listening – 33:40 Why do people experience beginner's luck? What should you focus on when improving your sales skills? What is the difference between education and training? Anytime you are trying to influence or persuade someone, you are utilizing sales skills. It can be something as simple as convincing your friends where the best place to get dinner is, or persuading your boss to give you a two week extension on a deadline. A Word From Our Sponsors Share your vulnerabilities, victories, and questions in our 17,000-member private Facebook group at theartofcharm.com/challenge. This is a unique opportunity where everyone — both men and women — celebrate your accountability on the way to becoming the best version of yourself. Register today here! Resources from this Episode Wes Schaeffer's website The Sales Podcast hosted by Wes Schaeffer The Sales Whisperer Way by Wes Schaeffer Check in with AJ and Johnny! AJ on Instagram Johnny on Instagram The Art of Charm on Instagram The Art of Charm on YouTube Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Welcome back to the Articharm podcast, the show designed to help you communicate with power
0:04.8	and become unstoppable on your path from hidden genius to influential leader. We know you have what
0:11.5	it takes to reach your full potential in each and every week. We share with you interviews and
0:16.2	strategies to help transform your life by helping you unlock your ex-factor, whether you're in
0:22.4	sales project management engineering medicine, building client relationships or looking for love.
0:28.1	We got what you need. You shouldn't have to settle for anything less than extraordinary.
0:33.1	Thank you everyone for tuning in. Now let's start the show. Today we're speaking with West Shaffer,
0:39.0	West describes himself as a ruthlessly pragmatic sales trainer, marketing consultant, keynote
0:44.7	speaker, copywriter, and CRM automation expert. He has been the Chief Whisperer Officer at the
0:50.8	Sales Whisperer for the past 15 years and he's the author of the Sales Whisperer way. There ain't
0:57.4	too much Whisperer going on up there. So West Shaffer of the Sales Whisperer podcast, how are you doing?
1:07.0	Did I have the right West? We'll have this edited.
1:09.3	I mostly writes the sales podcast, but let me do it. I am in sales whirfers, so it's all together,
1:16.9	man. Oh no, we got to keep that in, man, because it shows it. You're human.
1:20.4	You know, everybody sees sees you so perfect every now and then once in a while, you make a
1:25.5	mistake. Yeah, every once in a while we got to we just five, you're first and only one of all of
1:32.0	twenty twenty one. We get along and then at the end of the year, AJ gets to hit me upside the
1:36.0	head for everyone that we got. Yeah, a lot of hits coming this year.
1:41.3	So how did you get started in sales, Wes? Oh, man, I was a secret agent in the Air Force. They
1:50.9	trained me to be this, this fancy sales person, man, it was like this top secret, it's more
1:57.0	top secret than UFOs and Area 51. You probably didn't even know the Air Force had a sales division.
2:02.7	Did you see it? You didn't, you didn't. That's how secret it was.
	...

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