Wes Kao - Marketing Executive, Entrepreneur, and Advisor | Persuasive Communication

Success Story with Scott D. Clary

Success Story Media

How To, Education, Self-improvement, Business

4.6 • 326 Ratings

🗓️ 22 December 2023

⏱️ 64 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstory ➡️ Join 321,000 people who read my free weekly newsletter: https://newsletter.scottdclary.com ➡️ About The GuestWes Kao is a marketing executive, entrepreneur, and advisor who writes a newsletter at newsletter.weskao.com. She is co-founder of Maven, a platform that empowers the world’s experts to offer live courses directly to their audience. Maven raised $25M from First Round Capital and Andreessen Horowitz, and has served more than 20,000 students. In 2022, Maven was named by Fast Company as the #1 most innovative company in education.Previously, Wes co-founded the altMBA with bestselling author Seth Godin. The altMBA was the first mainstream cohort-based course and created the category. She grew the altMBA from zero to thousands of students in 550 cities in 45 countries in three years.Her work has been featured in Fast Company, Business Insider, Inc, Entrepreneur, TechCrunch, and The Information. In 2021, she was selected by Entrepreneur magazine on the 100 Women of Impact list. She has spoken at SXSW and guest lectures at UC Berkeley and Harvard Business School. ➡️ Show Linkshttps://twitter.com/wes_kao/https://www.linkedin.com/in/weskao/https://www.weskao.com/ ➡️ Podcast SponsorsCollective - https://collective.com/successHubspot - https://hubspot.com/ Kajabi - https://kajabi.com/success (Code: success)ButcherBox - https://butcherbox.com/success (Code: success)Justin Wine - https://justinwine.com/ (Code: success)Green Light - https://greenlight.com/successIndeed - https://indeed.com/claryThe Product Boss Podcast - https://www.theproductboss.com/podcastNetSuite — https://netsuite.com/scottclary/Factor — https://factormeals.com/successpod50 (Code: successpod50)HelloFresh — https://hellofresh.com/50successpod (Code: 50succespod)ZBiotics — https://zbiotics.com/success (Code: success) ➡️ Talking Points00:00 - Introduction01:05 - Wes Kao’s Origin Story05:28 - Founder Mindset Sans Title12:22 - Unlocking Employee Creativity21:43 - Maven's Inception29:33 - Sponsor: The Product Boss30:23 - Cohort-Based Learning Explained38:05 - Accountability in Maven Courses39:53 - Launching Maven: Lessons Learned46:07 - The Thought Process Behind Scaling Maven 51:44 - Closing Thoughts from Wes52:55 - Connect with Wes Online53:08 - Overcoming Career Challenges53:53 - The Most Impactful Person in Wes Kao’s Life54:46 - Book and Podcast Recommendations55:18 - Advice to 20-Year-Old Self55:27 - Defining Success

Transcript

Click on a timestamp to play from that location

0:00.0	Welcome to Success Story. I'm your host Scott Clary. The Success Story Podcast is part of the HubSpot Podcast network.
0:07.0	HubSpot has been a huge supporter of the show. They have so many tools that can help your business. The one that I want to just
0:13.9	mention today so you go check it out is their new AI chatbot. It's called
0:17.9	campaign assistant and it's a totally free to use AI tool made for
0:22.2	marketers and business leaders who spend hours a day on
0:25.6	content creation. Campaign assistant will transform the way you build marketing
0:29.3	campaigns at scale. Craft personalized emails, ads and landing pages in a matter of minutes. Just pick the content type,
0:36.4	ad key selling points, and let AI take it from there. It works seamlessly with all of HubSpot's
0:41.8	marketing and sales tools to scale your output across email,
0:45.3	social and more. So AI your way to your most effective campaigns yet at HubSpot.com
0:52.0	slash campaign dash assistant. Hey everyone. I'm Wes Kio. I am co-founder of Maven. I grew up in the San Francisco Bay Area about 45 minutes outside of the city and I'm middle child.
1:16.0	I think I've always been pretty entrepreneurial.
1:19.6	You know, growing up so close to Silicon Valley, so close to the startup ecosystem.
1:23.7	I think, you know, this was the late 80s, early 90s where there wasn't even really that much
1:28.6	of a startup scene.
1:30.6	But I think that that spirit of innovation was always really present in when I was growing up.
1:39.0	So I think one of my most formative experiences was when I was 16 I started a nonprofit
1:44.9	called Pacts of Love where I donated backpacks and school supplies to foster kids to
1:51.2	family resource centers to domestic violence centers, homeless
1:56.2	shelters, and before then I'd never really planned anything bigger than
2:00.4	birthday party before. So when I when I had this grand vision of creating this nonprofit,
2:05.7	I realized very soon that it was easier set than done.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Success Story Media, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Success Story Media and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.