Today we're going to talk to Chris, who's going to tell us a little bit about how we went from being a biology major to running a pizzeria to now making millions of dollars on Amazon off of only 10 products.

He's also going to tell us how we can protect ourselves against infringement and how he has an 85% success rate with getting hijackers removed from listings.

Say what?

Yeah. rate with getting hijackers removed from listings. Say what? How's it going, everybody? Welcome to another episode of the serious sellers podcast.

My name is Bradley Sutton and sitting next to me here. I'm doing this a little bit more

often. I'm bringing people in to record these podcasts, especially when they live here in Southern California. And we have a Redondo Beach, is it? That's right. Redondo Beach native here, Chris Lyle. And Chris, how's it going? It's going great. How are you doing? I'm doing just delightful. So, Chris, we met at first, I think

was it the billion dollar summit over in Austin, Texas? Yep. Cool. And I remember you had told me that

you had a couple cool, cool tactics you wanted to share with our audience, which I think they'll get a

kick out of it. But before we get into that, you know, we've met a couple times since then,

but I really don't know too much about

your backstory. And I always like to to find out the origin story of who I talk to. Always,

there's interesting, there's interesting stories that you guys have about everybody seems to

take a different path, you know, in their e-commerce, e-commerce journey or their life journey. And I always just like to get different aspects. So first of all, where are you from, actually? Were you born in California? Yep. I was born in Los Angeles, California, moved around a little bit, spent some time in Merced, California, and then after high school, went to school in Santa Barbara. Santa Barbara? Okay, cool. So in Santa Barbara, I'm assuming is that you see Santa Barbara? It is. What did you study there? Actually studied biology. Biology. Okay. I love it. Always when I ask that question, it's like something completely different. Like, you know, guys, there's no BA and Amazon marketing at this time I'm sure there

will be you know soon but people come from all different kinds of background so after college

what what was your career like so I actually did a little bit of real estate for the first

couple of years didn't really have any idea what I wanted to do my degree was originally to go

to school to become a dentist,

decided I didn't want to be stuck in a office working on people's mouths every day. And so I

actually opened up a pizzeria up in Seattle randomly after my real estate ventures. And that was my

first. That seems like a very typical thing you do. Hey, a study in Santa

Barbara and open a pizzeria in Seattle. Very logical step there. Can you tell me a little bit about

how in the world you came to that idea? Yeah. So my dad actually had previously owned a small

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