Walden - A Gym for the Meditative Mind

The Story of a Brand Show

Ramon Vela

Entrepreneurship, Business

4.9 • 147 Ratings

🗓️ 14 November 2022

⏱️ 66 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This episode is brought to you by Sendlane.

Eddie says, “it’s like going to gym, a gym for your mind. And in the beginning, no one enjoys exercising when they first start. Obviously, there are a few exceptions, but the same is true with meditation. It's really, really freaking hard to develop a meditation practice. But once you do, and once you're doing it, you sort of get runners high and it becomes this sort of beautiful practice and you have a beautiful relationship with your cushion or your bench because you're sitting on it for so long.”

Today we interview Eddie Cohen, Founder of Walden. Walden creates products to inspire ritual, encourage the present moment, and honor tactility. Their products help create space for the self.

We discuss:

* Why he’s grateful
* The story of his 10 day meditation retreat and what he learned
* Arriving at a fork in the road with his career
* An overview of the brand and the difficulty in launching
* Product philosophy and the story behind the Candle clock
* Product reviews including meditation cushion, bench, essential oils, aromas, and timer
* His thoughts on meditation apps like calm
* Plans for the future
* How has meditation helped him
* Why design is so important to him
* Building a brand from an idea
* Quite hours and rituals
* Why gratefulness is so important

Join Ramon Vela and Eddie Cohen, as we break down the inside story of Walden on The Story of a Brand.

For more on Walden, visit: https://walden.us/

Subscribe and listen to the podcast on all major apps. Simply search for “The Story of a Brand” on your favorite podcast player.

This episode is brought to you by Sendlane.

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Transcript

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0:00.0	For Christmas break, I signed up for a 10-day silent meditation retreat in Massachusetts,
0:06.1	the Insight Meditation Society.
0:08.2	And it was very difficult, and he was right.
0:12.0	It was very, very hard for me to sit for more than 10 minutes, but I made it through it.
0:15.8	And by the end, I'd be able to sit for 90 minutes or 120 minutes.
0:20.2	And one of the things that I, one of the insights I had there was like, this was incredibly
0:25.7	impactful for me in my life.
0:27.8	But I was just paying a lot of attention to the environment that I was in.
0:32.0	And the products around me and the space and the room.
0:35.7	And I just kind of made a mental note that this is such a
0:39.0	powerful experience and such a powerful practice, but the atmosphere wasn't up to par with the level
0:46.8	of impact it had on my life.
1:03.8	Yeah. This is the story of a brand, a podcast that helps people learn the story behind their favorite consumer companies. I'm Ramon Vela, and I believe that people want to know more
1:08.9	about the brands and the products they purchase.
1:16.0	So each week, I interview the founder of a consumer brand, unpack their story, their products,
1:20.6	and their mission so you can decide which products are worth buying and which brands are worth supporting.
1:24.3	Eddie says, I like to think of it as if you're going to the gym for your mind.
1:30.7	And in the beginning, no one likes going to the gym.
1:33.4	Like no one likes exercising when they first start.
1:36.2	Obviously, there are a few exceptions, but the same thing is true with meditation.
1:40.5	Like it's really freaking hard to develop meditation practice.
1:51.0	But once you do, and once you're in it, you sort of get runners high and it becomes this sort of like beautiful practice. And you have this beautiful relationship with your cushion or your bench because you're sitting on it for so long.
	...

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