Belgian Boys - Deliciousness Baked In
The Story of a Brand Show
Ramon Vela
4.9 • 147 Ratings
🗓️ 14 November 2022
⏱️ 50 minutes
🧾️ Download transcript
Summary
This episode is brought to you by Sendlane.
Anouck says, "Is there something important about making them in Belgium? I think the importance is about quality. And right now we are achieving this quality in Europe. We, as a brand, have decided on behalf of the consumer to never lower our quality. That is something that our brand stands for. I don't know if our consumer knows where our products are made? They buy it because it tastes delicious. It's better quality and the fact that it's made in Belgium is added value."
Today we interview Anouck Gotlib, CEO of Belgian Boys. Belgian Boys is a Woman Owned brand, with a majority female workforce that produces delights for every time of day, from breakfast to dessert, all made in Europe for sharing worldwide.
We discuss:
* Her gratefulness for her brother who helped with mindfulness
* Overview and origin of the brand
* Learning from mistakes
* Why they make their product in Belgium
* How they broke through the competition
* Their journey with retailers
* Advice for other founders, including dealing with naysayers, ask for advice, learn from tough experiences
* New products and more…
Join Ramon Vela and Anouck Gotlib, as we break down the inside story of Belgian Boys on The Story of a Brand.
For more on Belgian Boys, visit: https://www.belgianboys.com/
Subscribe and listen to the podcast on all major apps. Simply search for “The Story of a Brand” on your favorite podcast player.
*
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Transcript
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| 0:00.0 | I practice gratitude every day. |
| 0:02.4 | I journal gratitude. |
| 0:03.8 | It's something that became a habit for me. |
| 0:06.2 | It was never that way. |
| 0:07.6 | And the person I'm very grateful to is my brother. |
| 0:11.4 | My brother, one day in August 2020, |
| 0:16.1 | tricked me into a session with a mindfulness coach. |
| 0:20.3 | I was like, you know, I couldn't hear about mindfulness, meditating, me into a session with a mindfulness coach. |
| 0:25.5 | I was like, you know, I couldn't hear about mindfulness, meditating, coaching. |
| 0:27.1 | Like that was not for me. |
| 0:28.2 | Who has time for that? |
| 0:30.2 | Like, no, no, not me. |
| 0:33.5 | And that session changed my life. |
| 0:36.7 | It is brought joy into my life. |
| 0:41.5 | Mindfulness is something I practice all day long, every day. |
| 0:46.7 | And I start my week with coaching every single Monday. |
| 0:48.1 | It's my first school. |
| 0:49.4 | It's the first thing I do. |
| 0:58.2 | And I was probably in a, you know, I was in a burnout stage when my brother tricked me into that session. |
| 1:02.8 | And I am eternally great for him for doing that. This is the story of a brand, a podcast that helps people learn the story behind their favorite consumer companies. |
| 1:19.7 | I'm Ramon Vela, and I believe that people want to know more about the brands and the products they purchase. |
| 1:24.8 | So each week, I interview the founder of a consumer brand, |
... |
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