UNiTE Food - Using Food as an Instrument of Inclusion
The Story of a Brand Show
Ramon Vela
4.9 • 147 Ratings
🗓️ 11 November 2022
⏱️ 55 minutes
🧾️ Download transcript
Summary
This episode is brought to you by Sendlane.
Clara says, “taste is paramount in terms macros or nutrition content. For me, it's always been about being under 200 calories, 10 grams of protein, high fiber. All the things that a nutritionist would tell you to look for because my product has to do a job. It's not just a fun snack. Even though it is fun and it's fun to eat, it has to actually keep you full. It has to get you through mid afternoon slump or get you from breakfast to lunch and keep you full.”
Today we interview Clara Paye, Founder of UNiTE Food. Their mission is to UNiTE people using food as an instrument of inclusion. They make globally inspired flavors with wholesome, gluten-free ingredients and superfoods for a nourishing, high-protein snack.
We discuss:
* Her gratefulness for her media exposure when they launched
* Her experience launching the brand during the pandemic
* How she went from plumbing to Food & Beverage
* The origins of the brand
* Her lessons learned in launching a retail brand
* Her retail partner strategy
* An overview of her products, including flavors and recipe philosophy
* How her bars are a tool for wellness and more
* Why she believes that wellness can be profitable
* Advice for founders of food & beverage brands
* What Clara’s most proud
* Her struggles with ADD
* And more…
Join Ramon Vela and Clara Paye, as we break down the inside story of UNiTE Food on The Story of a Brand.
For more on UNiTE Food, visit: https://unitefood.com/
Subscribe and listen to the podcast on all major apps. Simply search for “The Story of a Brand” on your favorite podcast player.
*
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Transcript
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| 0:00.0 | my friends would tell me like, what are you doing? Like, why are you going into this new industry? |
| 0:06.2 | And, you know, I was a little bit naive, not knowing how competitive it is and how cut |
| 0:10.8 | throw it can be and all of these things. But I wasn't really driven by, you know, I want to go |
| 0:19.1 | and like build this gigantic company. |
| 0:21.1 | It was really like mission driven. |
| 0:23.2 | And I really wanted to improve wellness for people that I felt more on the margins |
| 0:27.7 | or the sidelines of health and wellness who just have never been talked to or included. |
| 0:32.4 | And so, you know, I told my friends, well, if not me, then who? |
| 0:35.8 | Who's going to do this? |
| 0:47.7 | No. told my friends, well, if not me, then who? Who's going to do this? This is the story of a brand, a podcast that helps people learn the story behind their |
| 0:51.7 | favorite consumer companies. I'm Ramon Vela, and I believe that people want to know more about the brands and the products they purchase. |
| 0:59.0 | So each week, I interview the founder of a consumer brand, unpack their story, their products, and their mission, |
| 1:04.6 | so you can decide which products are worth buying and which brands are worth supporting. |
| 1:12.6 | Clara says, taste is important in terms of macro and nutrient content. |
| 1:17.7 | For me, it's always been about being under 200 calories, 10 grams of protein, high fiber, |
| 1:23.0 | all the things that a nutritionist would tell you to look for because my product has to do a job. |
| 1:29.0 | It's not just a fun snack. Even though it is fun and it's fun to eat, it actually has to keep you |
| 1:34.0 | full. It has to get you through that midday afternoon slump or get you from breakfast to lunch |
| 1:39.7 | and keep you full. Today we interview Clara Pay, founder of Unite Food. The mission for Unite Food is to use food as an |
| 1:48.9 | instrument of inclusion. They make globally inspired flavors with wholesome, gluten-free ingredients |
| 1:54.4 | and superfoods for a nourishing high-protein snack. We discussed so many things from launching the brand |
| 2:00.7 | during the pandemic, from how she |
... |
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