Venus ET Fleur - Making the Flower Biz Fresh Again
The Story of a Brand Show
Ramon Vela
4.9 • 147 Ratings
🗓️ 9 December 2020
⏱️ 32 minutes
🧾️ Download transcript
Summary
In this second part of this Feature, Sunny S. Chadha and Seema Bansal, co-founders of Venus ET Fleur, talk about how to build a new product in a new sector.
They talk about their 12 days of roses, the first-ever floral advent calendar. This leads the pair to explain that innovation is the heart of this company. As time goes on, there’s no saying what their next steps and product lines will be.
They explain the importance of communication with customers. They urge entrepreneurs to be on the same page as their customers and use the right language and tone.
In part 2, we hear about the struggles of their brand, how much work went into each detail, and their constant innovation.
Join us while Ramon Vela interviews Seema and Sunny for The Story of a Brand, and listen to them share the inside story.
For more on Venus ET Fleur, visit: https://www.venusetfleur.com/
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If you are looking back on this year wondering what went wrong or what could have gone better or starting putting together your game plan for 2021, I have one piece of advice; you need to talk to the strategists at ATTN Agency.
I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct to consumer brands, delivering month over month results.
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Transcript
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| 0:00.0 | Recorded at Attention Agency Studios. |
| 0:07.5 | This is not your average entrepreneur or e-commerce podcast. |
| 0:11.8 | And he's not your average host. |
| 0:14.3 | This is the story of a brand with your host, Ramon Vela. |
| 0:21.3 | So thinking very creative and always having that sort of, you know, hustlers drive, |
| 0:28.4 | if that's the way I put it. |
| 0:29.8 | It's like, you know, always like wanting to be creative and think outside the box. |
| 0:34.3 | How can you, how can you reach somebody? |
| 0:36.3 | There has to be a way to reach somebody |
| 0:37.8 | that you want to know about your product and just being very creative about that, you know. So I think |
| 0:42.3 | it's very important to think about all those things when you start business. It doesn't just |
| 0:47.4 | require capital. It requires a lot of creative thinking and sweat equating people, you know, thinking people that can think through |
| 0:55.8 | and try hard. Be resourceful, be scrappy, never think you're too good to be scrappy, just, you know, |
| 1:03.1 | you can take your own photos. You can, you know, have a friend be a model. Be scrappy and be resourceful. |
| 1:10.5 | And, you know, you'll get into next |
| 1:12.4 | height. You don't need millions of dollars to, you know, start a business. |
| 1:22.3 | Hey, are you interested in improving your abandoned cart recovery rates? Well, let me tell you about cart text. |
| 1:30.5 | Cart text is powered by real people, not bots, not AI, real people. Cart text will contact |
| 1:38.2 | and engage with your customers in real time to make the sales that you missed. One by one, |
| 1:43.9 | cart text will convert your abandoned carts, |
| 1:46.7 | turn subscriptions, and billing-related issues using live agents and SMS. Real people getting the job done. |
| 1:55.4 | Visit carttext.com. Again, that's carttext.com. And please, please let them know that the story of a brand sent you |
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