Venus ET Fleur - Love, Trust, and Flowers

The Story of a Brand Show

Ramon Vela

Business, Entrepreneurship

4.9 • 147 Ratings

🗓️ 8 December 2020

⏱️ 33 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this first part of this Feature, we hear from Sunny S. Chadha and Seema Bansal, co-founders of Venus ET Fleur. Venus ET Fleur is a luxury floral brand that carved its way into the world of flowers.

It started when Seema and Sunny were first dating. Sunny tried sending a beautiful bouquet to Seema, but the florist sent her wilted and ugly flowers. The pair realized that something needed to be done about this for consumers, and that’s how Venus ET Fleur started.

Both came from a background of working in family businesses and doing a lot of different roles.

As their relationship continued, so did the business. They keep revisiting the idea of trust between one another in the business.

In Part 1, we hear about the co-founders’ relationship, how it all started, and how they built their business.

Join us while Ramon Vela interviews Seema and Sunny for The Story of a Brand, and listen to them share the inside story.

For more on Venus ET Fleur, visit: https://www.venusetfleur.com/

This episode and our entire podcast are brought to you by ATTN Agency. ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct to consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong or what could have gone better or start putting together your game plan for 2021, I have one piece of advice; you need to talk to the strategists at ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct to consumer brands, delivering month over month results.

Go to https://www.attnagency.com/storyofabrand/ for a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels.

This episode is also brought to you by CartText - https://carttext.com/

Transcript

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0:00.0	Recorded at Attention Agency Studios.
0:07.5	This is not your average entrepreneur or e-commerce podcast.
0:11.8	And he's not your average host.
0:14.3	This is the story of a brand with your host, Ramon Vela.
0:21.6	So on Valentine's Day of 2015, Sonny sent me flowers, and what I received wasn't what he had ordered.
0:32.6	Basically, I got like the end of the barrel flowers at the end of Valentine's Day, like the
0:38.2	leftover flowers that the florist had.
0:41.2	And so they were wilting and kind of falling apart.
0:44.8	And you know, Sunny was very embarrassed of what I had sent a photo of.
0:50.2	He was like, that is not what I ordered.
0:52.2	I don't want you to think I'm this cheap guy.
0:54.5	Like I did my research.
0:56.9	This is what I tried to order you and sent me like the email confirmation.
1:01.2	And so obviously he was trying to send this grand gesture and that's not what I received.
1:07.1	So we kind of started brainstorming, you know, a better alternative, something that was
1:13.0	beautiful, that was packaged, that felt really special.
1:17.4	So when you received it, you know, wanted to share it on social media.
1:21.6	And it was also at that time, Instagram was, you know, becoming that platform that everyone
1:26.7	is using and sharing, you know,
1:28.8	everything of their life on there.
1:30.2	So, you know, I come from more of a design background.
1:34.7	I worked in plumbing and lighting design and like a bit of interior design.
	...

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