Amazi Foods - Snack with a Purpose

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 9 December 2020

⏱️ 32 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In the first part of this Feature, we interview Renee Dunn, CEO & Founder of Amazi Foods. Amazi Foods is a mindful food company that partners with farmers in Uganda. They source ethically and create a lot of opportunities for the farmers in the area.

Renee is looking to stop taking jobs away from the countries where the raw ingredients are sourced. She started this journey four years ago – two years went into creating the product and another year went into getting to know the market.

Even with a solid supply chain, Renee has troubles from time to time. She reflects on the journey she’s had so far and the struggles to get to this point.

She is using Amazi Foods as a launching pad for locals in Uganda to live their dreams.

In Part 1, we hear about the company’s creation, the struggle to get to this point, and how much work went into getting started.

Join us while Ramon Vela interviews Seema and Sunny for The Story of a Brand, and listen to them share the inside story.

For more on Amazi Foods, visit: https://amazifoods.com/

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This episode and our entire podcast are brought to you by ATTN Agency. ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct to consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.
If you are looking back on this year wondering what went wrong or what could have gone better or starting putting together your game plan for 2021, I have one piece of advice; you need to talk to the strategists at ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct to consumer brands, delivering month over month results.

Go to https://www.attnagency.com/storyofabrand/ for a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels.

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This episode is also brought to you by Klaviyo - https://www.klaviyo.com/

Transcript

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0:00.0	Recorded at Attention Agency Studios.
0:07.5	This is not your average entrepreneur or e-commerce podcast.
0:11.8	And he's not your average host.
0:14.3	This is the story of a brand with your host, Ramon Vela.
0:21.6	So Amati Kutz is what I like to call a mindful food company.
0:26.6	And exactly as you said, our tagline is snack on purpose.
0:30.6	And the reason behind that is that from start to finish,
0:34.6	from how we make our products to the products that we offer, we're really trying to be purposeful.
0:41.3	And that sounds very broad. So to get a little bit more specific, our products are all made in partnership with small businesses and farmers groups in Uganda.
0:50.3	And so not only do we source ethically from our farmers, but we also team up with small
0:56.4	businesses in those communities in order to create more opportunities for local industry
1:02.0	and innovation and just access to what the market is demanding in terms of the final product.
1:09.0	And the best part is that together we're making these really innovative
1:12.1	plant-based paleo, just three simple ingredients snacks. They're all fruit-based dehydrated products.
1:19.8	We have our jackfruit chews and our dried, never-fried plantain chips. And they each offer
1:26.3	just really tropical flavors and unique texture as to
1:29.5	what I find is typically a kind of boring category of dried fruit. What do fast growing direct
1:38.5	to consumer brands like Brooke Lennon, Chubbies, and Hint have in common? They all grow with
1:44.1	Clavio. Clavio is the ultimate marketing
1:46.8	platform for e-commerce brands. It gives you everything you need to send memorable, branded
1:51.8	emails, text messages, and more so you can build strong relationships that keep your customers coming
1:57.1	back. And smart targeting is Clavio's superpower.
	...

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