Grovemade - When a Brand Speaks Directly to Customers
The Story of a Brand Show
Ramon Vela
4.9 • 147 Ratings
🗓️ 7 December 2020
⏱️ 35 minutes
🧾️ Download transcript
Summary
In the second part of this Feature, Ken Tomita, Co-founder, and CEO of Grovemade, highlights the importance of his engineering pedigree – not because it landed him an engineering job, but because he got used to iterating and failing and going back to the drawing board.
Grovemade started out making laser engraved bamboo iPhone cases. They then pivoted to laser-engraved artwork. Now, Ken is trying to figure out what he wants the next move to be. He speaks on this topic with a lot of excitement as he dives into the possibilities for the next pivot.
He explains that his customers care about their work and being productive. He shares that same mentality which is why his products seem to speak so directly to consumers.
In part 2, we hear about the iterative process in his business, the path Grovemade took, and why he does what he does.
For more on Grovemade, visit: https://grovemade.com/
I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct to consumer brands, delivering month over month results.
Go to https://www.attnagency.com/storyofabrand/ for a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels.
Transcript
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| 0:00.0 | Recorded at Attention Agency Studios, this is not your average entrepreneur or e-commerce podcast, and he's not your average host. |
| 0:14.3 | This is the story of a brand with your host, Ramon Vela. |
| 0:21.2 | The people on our team, we're really about meaningful work, you know? |
| 0:27.1 | We're about doing something that matters, doing something to their life that's worth doing. |
| 0:33.3 | And guess what? |
| 0:34.2 | All these people that are spending good money to outfit their work spaces with our gear, |
| 0:39.0 | there are people that believe that too. They're not necessarily the tech crowd. They follow every |
| 0:47.6 | genre. They're spread out pretty wide, but the one common thing is they care a lot about their work. |
| 0:55.0 | That's worth investing in because they're passionate about their work, so they need the objects around them to reflect that passion and kind of keep up with it. |
| 1:03.0 | So it was really exciting to switch to this different kind of base that what they were into what they were passionate about matched what our values |
| 1:13.7 | our values biggest Q4 we've seen for e-commerce by now everyone should be thinking about Q4 it's the biggest |
| 1:27.1 | topic of the year. |
| 1:28.7 | And Mute 6 can make sure you're prepared. |
| 1:31.2 | So if you haven't put together your strategy, it's not too late. |
| 1:35.1 | Mute 6, the agency with $4 billion in revenue for direct-to-consumer brands, |
| 1:39.1 | can make sure you're prepared for the holiday season. |
| 1:42.0 | Mute 6 even has a proven winning formula for Q4. They roll it out for |
| 1:46.3 | all the brands every year, and they have been dominating this space for nearly eight years, |
| 1:52.0 | growing and scaling the most recognizable e-commerce brands. Now, I've interviewed a lot of Mute 6 clients |
| 1:58.2 | for this podcast, and they're the best in the business. |
| 2:01.3 | If you're ready to take your brand to the next level, get in touch with Mute 6. |
| 2:06.1 | Now, you can also get a free digital marketing consultation when you visit Mute6.com |
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