Univer.se - Bring Your Website Vision to Life (No coding required)
The Story of a Brand Show
Ramon Vela
4.9 • 147 Ratings
🗓️ 19 November 2022
⏱️ 57 minutes
🧾️ Download transcript
Summary
This episode is brought to you by Sendlane.
Joseph says, “Universe is an app on your phone that allows you to build a totally custom website in minutes with no technical skill or capital required. And you can make any kind of website. But more often than not, people are making website for their new brands. So if you are an upstart fashion designer or you make ceramics or you are a baker, you now have a tool that allows you to bring that brand into the world to shape a presence online that looks exactly like your creative vision.”
He goes on to say, “It also allows you to facilitate commerce. So we built our own commerce engine that is far easier to use than any other tool. It's completely mobile first, so you can do it entirely on your phone. You can build an inventory, transact and ship goods all from our service. So it's a website builder, but really it's a business in a box.”
Today, we interview Joseph Cohen, Founder & CEO of Univer.se. Univer.se is the first website builder and commerce platform built for mobile devices.
We discuss:
* Why he’s grateful
* Creating something from nothing is overcoming inertia
* Overview of the app and origin story
* Why it’s more like a business in a box
* Inspired by Snapchat and Instagram
* Building a platform for the iPhone generation
* How do you empower and encourage people to create?
* Why it’s like Internet Legos
* How it works, code blocks and support
* Case studies of brands that have launched on Univer.se
* Why influencers love it and why it’s unlike any tool on the market
* Why the world needs creators
Join Ramon Vela and Joseph Cohen, as we break down the inside story of Univer.se on The Story of a Brand.
For more on Univer.se, visit: https://univer.se/
Subscribe and listen to the podcast on all major apps. Simply search for “The Story of a Brand” on your favorite podcast player.
*
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Transcript
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| 0:00.0 | Look, we are about the creative underdog. |
| 0:03.2 | We power and empower creative underdogs. |
| 0:06.9 | People who have ideas and want to bring them into the world. |
| 0:09.7 | And to be honest, yeah, something like Shopify, |
| 0:12.2 | it's too high of a hurdle for most folks who want to get started. |
| 0:16.8 | It's, you know, it doesn't work the way that their brain works. |
| 0:20.1 | It's a lot of new information. It's expensive. It's not you know, it doesn't work the way that their brain works. It's a lot of new information. |
| 0:21.3 | It's expensive. It's not very fun. And it's not visual. Whereas universe is all of those things. |
| 0:29.2 | It is super easy. You can get started for free. You can start transacting for free. And you get all the tools that you need to do this. And it's like the |
| 0:41.6 | wind at your back. People describe our app as fun. No one describes website builders as fun. |
| 0:47.4 | No one describes building website as fun, but they describe universe as fun because we have made it fun and the best kind of work feels |
| 0:56.2 | like play and so that's why we're driven to entrepreneurship we want to follow our passions |
| 1:02.5 | and you know build in a way that feels playful and like a self-expression and what we aspire to do in our product is to facilitate that same kind of creativity online. |
| 1:32.4 | This is the story of a brand, a podcast that helps people learn the story behind their favorite consumer companies. |
| 1:33.9 | I'm Ramon Vela, and I believe that people want to know more about the brands and the |
| 1:38.1 | products they purchase. |
| 1:39.3 | So each week, I interview the founder of a consumer brand, unpack their story, their |
| 1:43.9 | products, and their mission, |
| 1:44.8 | so you can decide which products are worth buying and which brands are worth supporting. |
| 1:53.0 | Joseph says, Universe is an app on your phone that allows you to build a totally custom website in minutes, |
| 1:59.0 | with no technical skill or capital required. |
| 2:02.6 | And you can make any kind of website, but more often than not, people are making websites for their new brands. |
... |
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