MINNIDIP - The Very First Designer Inflatable Pool
The Story of a Brand Show
Ramon Vela
4.9 • 147 Ratings
🗓️ 21 November 2022
⏱️ 70 minutes
🧾️ Download transcript
Summary
This episode is brought to you by Sendlane.
Emily says, “MINNIDIPP is the very first designer inflatable pool. So that means that it was the first to market modern, on trend, adult friendly pools that feature patterns that are really fun and festive and not the sad blue pool covered in cartoons for little ones. So, really taking a design approach to reinvent the classic inflatable pool.”
Today, we interview Emily Vaca, Founder & CEO of MINNIDIP. MINNIDIP is the original, first ever modern inflatable pool.
We discuss:
* Her gratefulness for her husband and his support
* Overview and origin of MINNIDIP
* Why no one was doing pools like MINNIDIP
* How they became a top selling product at Target
* Why their goal is to make it affordable
* Entrepreneurial lessons such as being ready to pivot, how to assess what you need now, control what you can and accept that some things are going to be really hard
* How she overcame the struggles with business operations
* Why she views every season of design as a “fashion collection”
* What’s coming up next
* Where to buy?
Join Ramon Vela and Emily Vaca, as we break down the inside story of MINNIDIP on The Story of a Brand.
For more on MINNIDIP, visit: https://www.minnidip.com/
Subscribe and listen to the podcast on all major apps. Simply search for “The Story of a Brand” on your favorite podcast player.
*
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Transcript
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| 0:00.0 | I think for me personally, the, the operations, the nuances of a specific business, the manufacturing |
| 0:07.9 | side of it, um, cap, getting capital and figuring out the, um, you know, lines of credit, |
| 0:15.5 | those types of things. And, um, those for sure were the hardest for me. Because like I said earlier, I'm very stubborn. So a no does not |
| 0:25.7 | deter me. And I think I always felt like I was just, even if it wasn't what was happening at the time, |
| 0:33.9 | I knew it would happen or like, you know, I was working towards something. |
| 0:38.1 | So I didn't get to scourge mentally because I think if you get to scourge at that first |
| 0:43.8 | challenge, it's so easy to say no. Like you just have to accept that it's going to be really |
| 0:48.4 | hard and your your emotional outlook on it can't be the thing stopping you because there's |
| 0:53.8 | so many other things that could stop you that you yourself can't be the thing stopping you because there's so many other |
| 0:54.3 | things that could stop you that you yourself can't be the thing that will stop you. This is the story of a brand, a podcast that helps people learn the story behind their favorite consumer companies. |
| 1:14.7 | I'm Ramon Vela, and I believe that people want to know more about the brands and the products they purchase. |
| 1:20.2 | So each week, I interview the founder of a consumer brand, unpack their story, their products, and their mission so you can decide which products are worth buying |
| 1:28.0 | and which brands are worth supporting. |
| 1:33.7 | Emily says, Minidip is the very first designer inflatable pool, which means that it was the first |
| 1:41.4 | to market modern, on-trend, adult-friendly pools that feature patterns that |
| 1:46.6 | are really fun and festive and, you know, not the sad blue pool covered in cartoons for little ones. |
| 1:53.6 | So really, taking a design approach to reinvent the classic inflatable pool. |
| 1:59.2 | Today, we interview Emily Vaca, founder and CEO of MiniDip. |
| 2:04.5 | And as I mentioned before, MiniDip is the original, first ever modern inflatable pool. |
| 2:10.8 | In this interview, we cover so many different things from her gratefulness for her husband |
| 2:15.5 | and his support, an overview and origin of mini dip, |
| 2:20.1 | why no one was doing pools like mini dip at the time, how they became a top selling product at |
... |
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