Get Joy - Feed Your Dog as if They were Family
The Story of a Brand Show
Ramon Vela
4.9 • 147 Ratings
🗓️ 16 November 2022
⏱️ 75 minutes
🧾️ Download transcript
Summary
This episode is brought to you by Sendlane.
Tom says, “we didn't want to create a company just to be in the pet space. I wanted to create a company that really affected the lives of people and the animals inside the home through great fresh nutrition. And I knew if we could do that brick by brick, by bringing amazing, fresh nutrition both in fresh meals that we cook here in our kitchens, or our freeze-dried raw, or our organ treats. If we brought great nutrition to these animals who give us nothing but love and care for us all the time, then I knew we could make the household actually a better house, a better environment because people are living a healthier life.”
Today we interview Tom Arrix, Founder and CEO of Get Joy. Get Joy’s holistic dog wellness experience offers fresh full meals, Fresh Freeze-Dried full meals fresh toppers or mix-ins, Freeze Dried Organ Treats, chews including 100% all natural bully sticks and naturally shed Elk + Deer Antlers.
We discuss:
* His gratefulness for his family
* The concept of the Fox Hole and why they use it internally
* Overview of the brand and origin story
* Story about his dog with lymphoma and how the doctor influenced him
* Process foods and dog nutrition
* Why his team is so important to the brand and mission
* Breakdown of Get Joy recipes
* What does their customer avatar look like?
* Their focus on dog gut health and why it’s crucial
* Discuss on new and future products including telehealth, supplements
* And more…
Join Ramon Vela and Tom Arrix, as we break down the inside story of Get Joy on The Story of a Brand.
For more on Get Joy, visit: https://getjoyfood.com/
Subscribe and listen to the podcast on all major apps. Simply search for “The Story of a Brand” on your favorite podcast player.
*
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Transcript
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| 0:00.0 | I really believe that people today are now pulling their animal into their wellness journey. |
| 0:06.8 | I really do. |
| 0:08.1 | And I think it's one, it couldn't be, it couldn't be a better time to do it because of the power that these animals have in our wellness journey. |
| 0:18.5 | And the ultimate responsibility we have as pet parents. |
| 0:23.1 | Like it's our responsibility to make their 10 or 15 years that they're going to be here |
| 0:29.0 | as healthy and happy and as wellness driven as possible. I believe. |
| 0:36.4 | And we'll be better people if we act accordingly. |
| 0:52.7 | This is the story of a brand, a podcast that helps people learn the story behind their favorite consumer companies. |
| 0:56.7 | I'm Ramon Vela, and I believe that people want to know more about the brands and the products they purchase. |
| 1:02.1 | So each week, I interview the founder of a consumer brand, unpack their story, their products, and their mission so you can decide which products are worth buying and which brands are |
| 1:11.4 | worth supporting. |
| 1:15.7 | Tom says, we didn't want to create a company just to be in the pet space. I wanted to create a |
| 1:21.7 | company that really affected the lives of people and the animals inside the home through |
| 1:26.4 | great fresh nutrition. And I knew if we can do |
| 1:30.3 | that by bringing amazing fresh nutrition, both in fresh meals that we cook here in our kitchen, |
| 1:35.5 | or our freeze-dried raw, or our organ trees, if we brought great nutrition to these animals |
| 1:41.6 | who give us nothing but love and care for us all the time, |
| 1:45.6 | then I knew we could make the household actually a better house, a better environment because |
| 1:50.4 | people are living a healthier life. Today we interview Tom Erick's founder and CEO of GetJoy. |
| 1:58.1 | GetJoy's holistic dog wellness experience offers fresh full meals, fresh, |
| 2:02.5 | freeze-dried full meals, fresh toppers, or mix-ins, freeze-dried organ treats, choose, including |
| 2:09.2 | 100% all-natural bully sticks, and naturally shed elk and deer antlers. We cover so much in this |
... |
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