FightCamp - Where Fitness Has Never Been More Fun
The Story of a Brand Show
Ramon Vela
4.9 • 147 Ratings
🗓️ 10 November 2022
⏱️ 63 minutes
🧾️ Download transcript
Summary
This episode is brought to you by Sendlane.
Khalil says, "we're looking for people to be engaged and excited about their fitness lifestyle & wellness. If people can make it into a lifestyle where it transcends what happens within that hour that they work out and becomes part of their identity, this is where we see people stick with our fitness routine for a very long time."
Today we interview Khalil Zahar, Co-Founder & CEO of FightCamp. FightCamp delivers the most exhilarating and effective form of home fitness through interactive boxing workouts, streamed to your device on demand.
We discuss:
* His gratefulness for his parents for how they raised him
* Overview of the brand & mission
* The first iteration of their company, including how they originally worked with professional and Olympic athletes and their pivot to the consumer market
* Challenges in moving to a consumer model
* Providing a path for people to get better fitness instructions and results
* Why they want to introduce people to boxing culture
* Misconceptions with boxing workouts and why it works your full body
* The future of FightCamp, including a system that tracks other exercises
* Their community on Facebook
Join Ramon Vela and Khalil Zahar, as we break down the inside story of FightCamp on The Story of a Brand.
For more on FightCamp, visit: https://joinfightcamp.com/
Subscribe and listen to the podcast on all major apps. Simply search for “The Story of a Brand” on your favorite podcast player.
*
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Transcript
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| 0:00.0 | It's definitely a full body workout. |
| 0:01.9 | It's a full body sport. |
| 0:03.6 | So it's actually one of the biggest misconceptions is people think your upper body and |
| 0:08.2 | your arms are the most challenged, but most likely you'll be most sore in your legs |
| 0:13.3 | after your first few sessions. |
| 0:15.2 | It's because you're constantly essentially squatting a little bit And the power really starts literally with your toes. |
| 0:24.8 | And, you know, it's a weight transfer that is generated through your legs. So there's, you know, |
| 0:31.6 | it's really a full body exercise. The way we teach is first of all, we want to make sure that people, you know, are safe and they're not going to get hurt. |
| 0:41.3 | If you don't know how to throw a punch and you just go at it with your maximum power right away, you know, negative things can happen. |
| 0:49.3 | But the first thing we do is we teach you the stands and we teach you what we call the one and two, which is a jab in the cross. |
| 0:58.0 | Right. So we use the number system, which is kind of like one of the many systems that people used to name the punches. |
| 1:06.0 | So you'll learn how to stand, you'll learn how to do a job, you'll learn how to throw across, and then you |
| 1:11.4 | get a workout that won't slowly builds you up to just improve on that. |
| 1:32.1 | This is the story of a brand, a podcast that helps people learn the story behind their favorite consumer companies. I'm Ramon Vela, and I believe that people want to know more about the |
| 1:37.2 | brands and the products they purchase. So each week, I interview the founder of a consumer brand, |
| 1:42.4 | unpack their story, their products, and their |
| 1:44.3 | mission so you can decide which products are worth buying and which brands are worth supporting. |
| 1:53.2 | Cahill says, at the end of the day, we're looking for people to be engaged and excited about |
| 1:58.6 | their fitness, lifestyle, and wellness. If people can make it into a |
| 2:03.0 | lifestyle where it transcends what happens within that hour that they work out, and it becomes part |
| 2:08.8 | of their identity, this is where we see people stick with our fitness routine for a very long time. |
| 2:15.2 | Today, we interview Cahill Zahar, co-founder and CEO of FightCamp. |
... |
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