TWIM The 5 “Ps” of Leveraging Open Houses into Leads | This Week in Marketing

The Tom Ferry Podcast Experience

Tom Ferry

Education, Business, Self-improvement

4.7 • 1.1K Ratings

🗓️ 20 November 2023

⏱️ 21 minutes

🔗️ Recording | iTunes | RSS

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Summary

There’s an art to leveraging Open Houses into leads. Or should I say, there’s a proven step-by-step process. But before any of that, there’s a mindset issue to address with Open Houses. Some agents will fail to get a buyer and then write the entire thing off as a waste of time, but that’s a big mistake. Your top priority is to turn that Open House into leads – ones that will continue to multiply in the future. In this episode of This Week in Marketing, Jason Pantana shows you the five steps of properly leveraging Open Houses into leads – and yes, they all start with “P.” If you’re not hosting Open Houses or know you could be hosting more, this is an episode that’s going to get you into action. Watch or listen now! In this episode, Jason discusses… 0:00 – Turning Open Houses into leads 2:10 – Step 1: Procure 4:10 – Step 2: Promote 10:24 – Step 3: Prep 11:38 – Step 4: Perform

Transcript

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0:00.0	Starting now and going into 2024, it's time to bring on the open houses.
0:04.4	Today's episode is going to be prescriptive advice about how you should go about leveraging
0:12.2	open houses to generate leads in your business.
0:14.9	A lot of folks look at open houses as, uh, nobody came, I didn't get a good buyer or a good seller
0:20.5	out of that particular open house, but are you looking at open houses over the long
0:24.5	run? Because we know in real estate, when you want to do something you have to do it
0:27.9	consistently. The results are always in the repetition. So today's conversation
0:32.0	is about the A to Z end end. How should you be
0:35.3	approaching open houses? Whether you're a solo agent, running a team, on a team,
0:39.7	new in the business, super experienced? This has got something for everybody to leverage
0:44.4	what one of our coaching clients, Stephanie Younger, calls your storefront.
0:48.0	Open Houses are like your storefront. I respect that it's your decision if you do or
0:52.2	don't want to leverage open houses.
0:53.6	It's just of my opinion that you should be wanting to crush open houses because
0:57.8	they're a massive opportunity and I'm going to try to convince you throughout this
1:01.2	video and I'm so glad you're here.
1:03.2	Thank you so much for watching this week in marketing
1:05.3	or listening if you're on a podcast app.
1:07.4	My name is Jason Pantana.
1:08.6	I'm your host and I'm super stoked today
1:10.6	to talk about open houses and how you can apply them to your business to
1:14.3	generate more leads grow a scale your business in 2024. If you're new to the
	...

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