Turn Your Email List into Listings | This Week in Marketing
The Tom Ferry Podcast Experience
Tom Ferry
4.7 • 1.1K Ratings
🗓️ 10 April 2024
⏱️ 15 minutes
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| 0:00.0 | I'm guessing you already know the stats that email marketing is above the best when it comes to marketing channels and marketing sources to reach your contacts, your leads and so forth. |
| 0:08.2 | But my question is, how seriously are you taking email marketing right now? |
| 0:11.2 | And I'm willing to bet by the end of this episode if you |
| 0:13.6 | watch all the way through until the finish line you're going to have exactly the |
| 0:17.2 | steps to take to turn your list into listings i.e. your email list into listings. I want you to imagine somebody who's been |
| 0:27.2 | generating leads over the course of their career, possibly through |
| 0:30.0 | pay-per-click activities, possibly sphere of influence, possibly open houses, possibly |
| 0:35.2 | Zillow or realtor.com or Holmes.com. I want you to imagine you or somebody you know who's |
| 0:40.8 | been generating leads, mostly let's be honest about |
| 0:43.3 | it, buyer leads. Over the course of their career, what if you could use email to |
| 0:48.1 | turn those buyer leads over time into listing opportunities down the road so that you |
| 0:52.4 | would become the dominant source of listings, a listing into listing right now you got a list to last so today's video is all about email |
| 1:04.3 | marketing to generate listings I kind of think of it like this kind of like email |
| 1:08.0 | alchemy if you know what alchemy is alchemy is alchemy is the idea of |
| 1:11.2 | somebody trying to make gold out of stuff that wasn't gold if you're |
| 1:15.7 | remembering grade school and the idea here is how do you turn your list of buyer leads into listings? |
| 1:20.9 | Welcome to this week in marketing. My name is Jason Pantana. I'm your host and I am so |
| 1:24.8 | glad you're watching today because this is a critical conversation about how to get |
| 1:28.0 | more listings utilizing the tools of the day that have been around and |
| 1:31.8 | need to be properly utilized like email marketing. |
| 1:35.2 | If you're new to the channel, please make sure to tap that big red subscribe button and while you're |
| 1:39.2 | there's a little bell icon right next to it. |
... |
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