Viral Listing Strategies for Multiplying Transactions | Tom Ferry Show
The Tom Ferry Podcast Experience
Tom Ferry
4.7 • 1.1K Ratings
🗓️ 9 April 2024
⏱️ 19 minutes
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| 0:00.0 | If there was a way for you to generate three buyers and two listings from every listing you take, |
| 0:05.6 | would you be interested? Well, that is the Tom Ferry Show today. |
| 0:11.2 | Welcome to the Tom Ferry Show. |
| 0:14.0 | Hey, welcome back to the Tom Ferry Show. |
| 0:16.0 | Do I have your attention? |
| 0:18.0 | Do you want to take one listing and turn into three buyers and two more listings every single time? Well well I've got the play for you. |
| 0:25.0 | Now you and I both know always and forever. |
| 0:28.0 | The only thing that is constant in our business is change and when you look at |
| 0:32.0 | what's happening right now in the US with changes in the |
| 0:35.2 | processes, changes in our contracts, changes in our language, that's all because of the anti-A-R effect. |
| 0:41.8 | We're going to make those changes. You're going to do it, I'm going to do it, |
| 0:44.2 | everybody's going to do it, it is what it is. But it's also an election year. We're also |
| 0:48.2 | expecting rate cuts and of course we've got massive pent-up demand, but the real change I want you to focus on right |
| 0:55.5 | now is that last one. It is the lack of inventory. So I believe, as you believe, that if there was a play that you could run or several plays |
| 1:06.2 | you could run that could have one listing, turn into more listings, I'm going to assume you're |
| 1:11.7 | going to run those plays. |
| 1:13.0 | If you look at the visual that our great coach Meredith created, |
| 1:17.0 | this viral listing strategy. |
| 1:19.0 | What she said was, Tom, every listing is going to get you one more listing if you do it right, but every listing is going to get you three more buyers and three more buyers are always going to get you one more listing which gets you three more buyers which gets you one more listing which gets you and it just on and on and on, was able |
| 1:34.6 | to say that fast and not screwed up? Yes! |
| 1:38.0 | But you see the visual. |
| 1:39.4 | Isn't this what we want? |
... |
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