Embracing Change 2: The Listing Side of the NAR Settlement | Tom Ferry Show

The Tom Ferry Podcast Experience

Tom Ferry

Education, Business, Self-improvement

4.7 • 1.1K Ratings

🗓️ 16 April 2024

⏱️ 78 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

The NAR settlement is the biggest challenge facing real estate agents today, and the changes aren’t only impacting buyer agency. Shifts are happening on the listing side as well, and if you don’t update your processes and talking points soon, you’re going to be embarrassed by the time July rolls around. For this episode of the Tom Ferry Show, I’m sharing the entire recording of my recent webinar which attracted tens of thousands of agents from across the country, “Embracing Change Pt. 2: The Listing Side of the NAR Settlement.” In addition to my own thoughts and strategies, you’ll also hear from industry thought leaders, Lisa Chinatti, Jamie McMartin, Jack Miller, Jimmy Mackin, and Byron Lazine. These are some of the most successful and most informed minds working in real estate today, and they’re opening up their entire playbooks on how to adapt your listing strategies in light of the NAR Settlement. This is a big deal, and I’m sharing it to help agents everywhere protect themselves and start serving more clients than ever before. In this webinar, we discuss… 0:00 – The NAR settlement adjustments 8:12 – Jack Miller: settlement sighlights 15:00 – B2B vs. C2C 22:30 – Co-Broke offers 31:17 – Listing contracts & objections 38:45 – A roleplay 46:00 – Best advice 1:00:00 – 5 listing attraction strategies

Transcript

Click on a timestamp to play from that location

0:00.0	Welcome to the Tom Ferry Show.
0:04.0	So I'm Tom Ferry, honored to be a guide, a Sherpa, someone that's going to help you navigate this.
0:11.0	And all of you that worked with me through the pandemic know I'm a wartime general.
0:16.0	I am at my best when you might feel like your back is against the wall because it just makes
0:20.9	we want to step up and serve at an even higher level.
0:23.8	So thank you for carving out time today to be a part of this.
0:26.8	It's probably going to go an hour and 15 minutes because I added something special
0:29.8	which you're going to see.
0:31.0	So buckle up, take lots of notes, and no advance, yes, slides, you'll be getting a copy. This whole thing will be recorded. You will get access to it, but it's going to be much later. So don't be, Hector, go ahead and just kill the chat.
0:43.0	Don't be inside the chat, turn it off, I don't want it, it is a distraction.
0:48.0	Here's our outcomes, only two things.
0:50.0	Clarity and action.
0:52.0	What I know is this,
0:54.0	knowledge equals confidence and ignorance equals fear.
0:56.5	When you know what to do, you know what to say,
0:58.6	and you know what to market,
0:59.6	because we're gonna cover all three today,
1:01.6	then and only then do you find yourself in that place where you are unstoppable,
1:06.0	ready to do whatever it takes.
1:08.0	So we're going to spend time getting you as clear as possible so you don't have these open loop conversations in your head or this feeling of like uncertainty
1:16.4	around what's going to happen next. We're going to move forward powerfully together.
1:20.1	That's what we want to accomplish.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Tom Ferry, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Tom Ferry and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.