TrueFire Studios - Serving 3+ Million Musicians
The Story of a Brand Show
Ramon Vela
4.9 • 147 Ratings
🗓️ 30 December 2021
⏱️ 30 minutes
🧾️ Download transcript
Summary
**This episode is brought to you by MuteSix, Yotpo, and Ordergroove**
“Rigidity is the enemy of creativity,” tells Owen. In part 2, Owen Grover, CEO of TrueFire Studios, mentions the essential differences between their YouTube presence and their education platforms.
TrueFire Studio's educators are introduced through word of mouth or referral. They have a team dedicated to artist relations as well. According to Owen, the key to TrueFire’s success is showing up every day, doing right by artists, doing right by students, and having a passion for helping.
He discusses:
* Artist work landing pages
* YouTube solution
* Brand constellation strategy
* Sense of sweet spot
* How musicians can start working
* Who's potentially a good teacher
* Marketing activities
Join Ramon Vela and Owen Grover as they break down the inside story on The Story of a Brand.
For more on TrueFire Studios, visit: https://www.truefirestudios.com/brands
Only for our listeners: STORY50 for 50% off your first purchase at TrueFire.com
Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify.
*
OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.
MuteSix is the leading agency in performance marketing.
They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.
They're currently offering listeners a FREE omnichannel marketing audit.
Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.
The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.
For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand
*
This podcast is supported by Yotpo, the leading eCommerce marketing platform for brands looking to drive customer loyalty.
As I’m sure many of you know, customer retention is the new acquisition. With Yotpo, brands can provide value through a strategic loyalty program — and ensure shoppers come back time and again.
Want to know more? Visit https://yotpo.com/storyofabrand
And turn your one-time shoppers into lifelong brand lovers.
*
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Transcript
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| 0:00.0 | Recorded at MuteSix Studios. |
| 0:07.0 | This is not your average entrepreneur or e-commerce podcast. |
| 0:11.0 | And he's not your average host. |
| 0:14.0 | This is the story of a brand with your host, Ramon Vela. |
| 0:22.6 | Sometimes artists come to us and they say, I've got a studio in my house, turn the cameras on and you guys can edit this or we have a label agreement with one of our EDM labels where occasionally they'll furnish us with an edited piece all the way down to we will fly the artist into one of our locations. |
| 0:39.3 | We will put them up for a couple of nights. We'll have them come to the studio. |
| 0:43.3 | We'll develop the curriculum with them, ask them to show up and shoot. |
| 0:45.3 | We'll buy them lunch, have dinner with them, and then they're off on their merry way. |
| 0:49.3 | So we think it's incredibly important to accommodate a whole bunch of different arrangements |
| 0:57.0 | because one size does not fit all. And particularly when you're talking about artists, you've |
| 1:03.1 | got an artist like Joe Bonamasa who's been touring the country like Mad. And you know, |
| 1:07.4 | you got to fit in the schedule and it's got to be right for him. You got other artists who |
| 1:10.6 | might live close to one of our studios and works with us on a frequent basis |
| 1:14.0 | and maybe is doing a more regular curricular planning with us. |
| 1:17.8 | So you have to be flexible in this world. |
| 1:21.7 | And, you know, rigidity is the enemy of creativity. |
| 1:27.8 | Hey, before you enjoy this episode, I want to let you know that Owen, who we're |
| 1:32.1 | featuring on today's episode, has been so generous to us. |
| 1:35.7 | He's given our listeners a promo code. |
| 1:38.6 | It is Story 50. |
| 1:40.0 | That means you get 50% off your first purchase at Truefire.com. Again, that's story 50, S-T-O-R-Y, |
| 1:48.3 | 50-5-0. Enjoy the episode. This podcast is supported by Yotpo, the leading e-commerce marketing platform for |
... |
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